Nissan can see an upside to the tough new emissions rules in London and turn it into a great promotional opportunity. The London Congestion Charge has been tightened up so that the vehicles that are eligible for exemption from the hefty daily charge of 10 British pounds (a little more than $15 US) that it costs to access the city's downtown streets was recently revised from an emissions threshold of 100 grams per kilometer down to 75g/km.

Previously exempt low-emission cars like the Toyota Prius, Smart Fortwo and Fiat 500 TwinAir no longer meet the revised standard and are now subject to the daily toll. Battery electric cars like the Nissan Leaf and plug-in hybrids like the Vauxhall Ampera still qualify for exemption, though, which is why Nissan pulled a new marketing stunt. Nissan displayed what looked like a giant trash bin with three cars that don't qualify for the new rule jammed into it. The bin was plastered with "Skip the Congestion Charge" on its side, and you can see a cool photo of it over at Auto Express.

Nissan made another jab at competitors by stating that the Leaf can travel up to 500 miles for the price of a single day's congestion charge. Another selling point is that London has a lot of public charging stations – over 1,300 of them, and more than anywhere else in Europe.

The other EV models that qualify for exemption from the tightened congestion charge are the Renault EVs – Zoe, Fluence, Kango ZE and Twizy. Qualifying plug-in hybrids include the Toyota Prius Plug-in Hybrid, Vaxhaul Ampera, Chevrolet Volt and the upcoming Porsche Panamera E-Hybrid.


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  • 22 Comments
      Brian
      • 1 Year Ago
      A nice viral sign under the (C) : http://twitter.com/Dave_Nissan/status/352386907143012352/photo/1
      Reggie
      • 1 Year Ago
      If the filthy stinking rich who live in West London were one bit worried about paying the congestion charge they would get their top of the range Range Rover converted to run on LPG. Congestion charge is in place to keep the irks in cars out of West London, keeping the roads free & empty for Chelsea tractors and Porsche 911 types in millionaires row.
        lord.phaggle
        • 1 Year Ago
        @Reggie
        So? I wish they did stuff like this in more parts of the world. It keeps ghetto trash from ruining your city. If they can't afford to be there, they won't.
          EZEE
          • 1 Year Ago
          @lord.phaggle
          So only the rich can be around? Wow. I am a radical right wing extremist, and even I find something wrong with that attitude.
        Marco Polo
        • 1 Year Ago
        @Reggie
        @ Reggie, Or they could just buy a Liberty Electric Range Rover. But then again, if they live in Mayfair, they only pay 10% of the congestion charge. It's the petty minded, spiteful, whining negativism of UK residents like you, that drove away most of Great Britain's industry. It certainly ensured that the best and brightest emigrated during the 50's, 60's and 70's. Do yourself, and your country a favour, stop fretting that others may have more than you, get off your ass and contribute something of your own to be proud of !
      Letstakeawalk
      • 1 Year Ago
      There's a Guiness World Record attempt underway, ABG: "While Americans were busy celebrating the Fourth, one group was doing the electric slide across the country. Ride the Future, founded by Susan Jones, started their 3,745-mile trek Thursday morning using only electric vehicles — cars, motorcycles, scooters and bicycles — from Charleston to Google headquarters in Mountain View, Calif. The tour will make 44 stops along the way, stopping to refuel each day and connect with local people about a greener type of commute. “I’m gonna fret for 44 days until they get back,” Debbie Anderson Blevins, Jones’ oldest sister, said about the journey. Blevins assisted the group with coordinating part of their travel across the United States. Starting Thursday in the Holy City, Jones and company look to take their cross-country caravan to its goal by Aug. 16. Jones said she chose Charleston for its scenery and its East Coast locale. Based on the limited ranges of the electric vehicles and availability of charging stations, the route took a few recalculations to get to its final map. “You are pretty pigeonholed in where you can stop,” Jones said. Formerly a psychologist and acupuncturist, Jones said she had an epiphany three years ago that her mission in life was to help the state of the Earth, not just one patient at a time. Her goal was to reduce emissions and air pollution by demonstrating the electric option. “I left my practice and I moved in this direction every day since,” she said. By the time the hotdogs and hamburgers have all been put away on July 4, Ride the Future will be in Columbia, eyeing to make it to Atlanta on Sunday. The group is riding 14 vehicles deep, including one Nissan Leaf, one Zero motorcycle, four Xenon scooters and eight A2B bicycles. The goal is to set Guinness records for the longest distance traveled on each respective electric vehicle. An electric bicycle uses a battery connected to the throttle in the handlebars to transfer energy through the tires, making it easier on the rider. The Australian rider Rachel McCarthy met Jones in a Bangkok cafe while working for the United Nations Educational, Scientific and Cultural Organization in Thailand. “This is really my first time in the U.S.,” McCarthy said. “It’s a very unusual way to see the country,” Another first on her list is actually riding the scooter she will be taking across the country. McCarthy had some time Wednesday night to get a feel for it, but she said it’s still a new sensation. “It’s still a bit terrifying,” she said. “Even riding today, I felt a bit nervous.” http://www.postandcourier.com/article/20130704/PC16/130709761/1177/all-electric-this-cross-country-trek-won-8217-t-run-out-of-gas http://ridethefuturetour.com/611/
      EVSUPERHERO
      • 1 Year Ago
      Pruis plug in should be in the garbage to. It only goes 11-13 miles. London has some balls to do this within their city. Guess the people allow their politicians to do great things over their. They should just call it what it is. A pollution charge. Congestion is more PC.
        DaveMart
        • 1 Year Ago
        @EVSUPERHERO
        In London, 11-13 miles is an hour's drive! If it is not congested, I would hate to go somewhere that is. It is polluted too, of course.
          DaveMart
          • 1 Year Ago
          @DaveMart
          Notoriously the speed of traffic in London has not increased since the days when it was horse drawn. Much though I dislike the emissions of ICE cars, I prefer it to those of horses though! Aside from health hazards from dung and urine, horse drawn transport is also several times as dangerous as cars - I heard 7 times as dangerous, although I have not looked into the figures in depth.
          EVSUPERHERO
          • 1 Year Ago
          @DaveMart
          11-13 miles to the hour in London, holy slow cars, Batman! I guess you can get around Portland pretty fast on a bike, certainly down hill, if your willing to run stop lights and signs and weave in and out of traffic. If you rode like some curriers in the down town area and broke all the rules you can go as fast as a car on the level and downhill, maybe faster.
          DaveMart
          • 1 Year Ago
          @DaveMart
          Wow! I am jealous - what a photo to have!
          Marcopolo
          • 1 Year Ago
          @DaveMart
          @ DaveMart You are quite correct, over 30,000 children a year died in London from horse encephalitis alone at the turn of the 20th century. Still, horse drawn London which was the centre of the world, must have been quite a place ! I still have a series of early photo's picturing coachmen fighting outside the old entrance to the House of Lords. These photo's were take by my grandfather with an early Eastman Kodak camera he had received for his tenth birthday . (The horses look bored ). The photo's date from 1904, and a large Wolseley Motor-car ( Queen Adelaide's 24 hp ?) is also visible, along with what could be an early UK EV built by GEC (England). The photo's are astonishing clear for a school boy photographer, and reveal the genius behind George Eastman's invention.
      Marcopolo
      • 1 Year Ago
      Boris Johnson's conservative administration has been a powerhouse for changing civic environmental attitudes, not only in Britain, but has provided inspiration to cities throughout the world. However, it's very ungrateful, (and in poor taste) for Nissan to gloat at the exclusion of the world's first, and most successful production vehicle to popularise EV technology. The humble Toyota Prius, ranks with the Ford model T as a revolutionary vehicle, capable of generating mass sales of a new technology. The Prius paved the way for sales of over 5.3 million Toyota vehicles employing EV technology. From it's beginning, the Prius has been the subject of attracts not just from those who didn't like the idea of EV technology, but from EV purists who hated it's success. I live part of the year in London, and although I live in Richmond which is outside the congestion zone, I work in the city, so I save several thousand pounds a year driving an EV, and despite the sometimes horrendous traffic, I find the ride just so much more pleasant riding on electrons!
        Reggie
        • 1 Year Ago
        @Marcopolo
        Richmond and West London is a nightmare in the rush hour can take an hour doing a few mile to get through Wandsworth, Fulham, Clapham Common areas, l avoid those areas at all costs. Just live up the road from you in Richmond marcopolo, used to hang out in Richmond many moons ago in "Cheeky Petes". Is the ice rink still there? Do you still have to pay for expensive parking permits to park outside you own home in Richmond Marco? Neighbours used to go to Richmond park a lot, but have stopped going since the parking charges started get expensive.
          Marco Polo
          • 1 Year Ago
          @Reggie
          @ Reggie, Cheeky Pete's disappeared many years ago. But other place still abound like the Pitcher and Piano, (upstairs terrace,) Roebuck, White Cross, Cricketers, etc. Although my home is within a very historic precinct, I am fortunate to have a three car garage, so street parking doesn't affect me. I only moved to Richmond 8 years ago, from Belgravia. I prefer Richmond because it reminds me of my home in Toorak, Melbourne Australia, (River, Parks and gardens) . Richmond University was an added attraction for my youngest child. You would like Richmond, it has the high proportion on non-car owners of any London borough, and you can even use the old bridle paths and park circuit if you have a horse ! I keep two Vectrix EV maxi-scooters, which a friend visiting from Australia, very kindly converted to Lithium batteries, and updated the BMS etc. These are excellent for just visiting the local amenities. The controversial proposal charge for parking based on the size of car engines, has been dropped.
      Reggie
      • 1 Year Ago
      All this will do is force more folk out of cars and onto bikes, tube, dirty polluting taxi's and buses.
        Letstakeawalk
        • 1 Year Ago
        @Reggie
        That's kind of the point, to reduce the number of personal automobiles in order to reduce *congestion*. Taking bikes, taxis, or public buses is highly encouraged.
      Letstakeawalk
      • 1 Year Ago
      The positive way to look at this is that there are now so many cars that emit fewer than 100 g/km they they now cause congestion in their own right!
      DaveMart
      • 1 Year Ago
      I'll be interested to see how the VW E-Up does in the UK and elsewhere in Europe: 'The entry-level price of the e-up! in Germany as a base model inclusive of battery is €26,900 (US$34,450). This autumn at the IAA (International Motor Show) in Frankfurt, Volkswagen will announce further details on how the vehicle is to be marketed, including, for example, leasing and flexible car hire packages.' http://www.greencarcongress.com/2013/07/silvretta-20130705.html As I commented on GCC: 'To give US folk an idea of what this price means, less the VAT which is not of course payable in the US it comes to around $27,613, so the equivalent price for the US including the subsidy for those eligible is around $20k. The fly in that ointment is that it is not going to the US. I think this is a pretty good price, although for instance here in the UK it is about twice the price of the petrol Up.'
      Reggie
      • 1 Year Ago
      $15 bucks a day to drive in London's Congestion Zone that cheap to most folk that live in West London most drive top of the range Beamers, Mercs, Ferraris and Chelsea tractors like Ranger Rovers, the charges are their to keep the roads congestion free for the filthy rich, London Congestion Zone is in a tiny affluent area of West London, they are probably laughing at the Leafs they will only be their for the day for the publicity stunt, Ferrari, BMW 7 Series, Range Rovers & Porsche 911's that are used in the area, $15 bucks a day is like a dime to most folk that live in West London. They are pleased it prices the riff raff out of West London the last place you will see anybody driving a Leaf. More of us mere mortals will have to bike, catch the train into Waterloo, tube, taxi or bus if we want to go into West London for a night out. Could be worse you could use a van or truck in Londons "Low Emission Zone" that stretches outer London to M25 area where 1:6 Brits live, have to pay between $149 & $298 a day if their van or truck does not meet right NOx pollution levels, this means pre 2007 van & trucks are now no good anymore. http://www.theaa.com/motoring_advice/fuels-and-environment/london-low-emissions-zone.html British Government is a moving target on pollution charging, so l guess the 2012 vans and trucks will be to polluting as well soon.
        Spec
        • 1 Year Ago
        @Reggie
        You keep asking for an electric pick-up truck. If you can afford that, you must make a fair amount of money yourself.
          Marco Polo
          • 1 Year Ago
          @Spec
          @ Spec There is an EV pick up truck available in the UK. Reggie/rich, wants a large US style Pick-up truck, a vehicle totally unsuited to the narrow congested roads of UK. Such vehicles serve no useful purpose in the UK, and could only appeal to someone who shares Kim Kardashian's sense of good taste !
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