It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.

Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note – Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.

According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.


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  • 19 Comments
      Wacko
      • 1 Year Ago
      this just days after Fiat says that the patriot and compass replacement will be made in Italy!
        MAX
        • 1 Year Ago
        @Wacko
        Chrysler has never said the new Italian built b segment Jeep replaces the Patriot. You must be another Tea Party liar spewing Anti-American propaganda. Fiat will soon be an American company, it's already run from Auburn Hills Michigan. Those poor "creditors"=credit default swap crooks
          MAX
          • 1 Year Ago
          @MAX
          BTW, TTAC is the Faux News of automotive blogs and the de facto media outlet of JAMA. Whatever happened to their GM and Chrysler deathwatches? ROFL Just because someone is Canadian doesn't men they can't be a Tea Party useful idiot.
          MAX
          • 1 Year Ago
          @MAX
          Manley never said the new Italian built Jeep replaces the Patriot, pundits speculated that it would replace the Patriot. This baby Jeep has been part of the roadmap for 5 years and is not a new project.
          • 1 Year Ago
          @MAX
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          • 1 Year Ago
          @MAX
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      • 1 Year Ago
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      MAX
      • 1 Year Ago
      Mighty Mopar is stronger than ever.
      • 1 Year Ago
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      luigi.tony
      • 1 Year Ago
      FIAT did good when they purchased JEEP. But, should probably sell off Dodge and Chrysler.
      Camaroman101
      • 1 Year Ago
      really can't understand how walmart made it on the list
      • 1 Year Ago
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