It's no secret that the fullsize pickup truck market is dominated by offerings from Detroit's Big Three automakers, the Nissan Titan and Toyota Tundra not able to outdo the Ford F-150, Ram 1500 or Chevy Silverado/GMC Sierra twins. A great deal of that has to do with the fact that, while the American trucks have all undergone evolutionary updates that include a range of body styles, fuel-efficient engines and excellent technology, the Japanese offerings are, well, really old. Toyota is offering an updated Tundra for the 2014 model year, and while we haven't driven it yet, we're already betting that it's still behind the pack in terms of competitiveness – the 2013 model placed fifth out of sixth in a recent PickupTrucks.com comparison test.

At the bottom of the pack lies the Nissan Titan, a truck that hasn't received any sort of substantial update since its introduction nearly ten years ago. But that's going to change – a new truck is slated to debut for the 2015 model year, and these spy shots of a Titan mule clearly show that things are moving forward.

While this tester relies heavily on the current truck's bodywork for testing purposes, the new Titan will have a revised design, some of which is evidenced by the bug-eyed front fascia of this mule. No, the production model isn't going to look all weird (we hope), but the higher, more outboard headlight placement suggests that the new truck will be a bit wider than the current model.

Earlier reports have suggested that the new Titan will offer an increased range of powertrains and bodystyles, including, for the first time, a Regular Cab option. In addition to V8 power, V6 models will be available, and a Cummins diesel engine is rumored to be in the works for the Titan, as well. We still have another year or so before the new Titan debuts, so stay tuned for more details. We just hope this refresh will be enough to move Nissan's truck up from bottom-of-the-pack status.


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  • 79 Comments
      mitytitywhitey
      • 1 Year Ago
      ABers often have an 'all-or-nothing' mentality. Like if the Titan, Tundra don't out-sell the Big 3 then they don't make those companies money and they should 'give up.' Trucks are relatively easy to manufacture and sell at ever-increasing prices. I remember when $30K was a fully-loaded HD truck. Having a truck at all is easy to turn a profit on. My company was able to negotiate wholesale prices on a fleet of SuperDuty's because they were a government contractor. I was shocked at what these trucks are manufactured for, and the sales price blows my mind after seeing the difference between wholesale and dealer prices. That being said, the more sales you have the more money you make, and to make sales in this market, you need more than a fresh face and nice interior. One way Nissan could get more sales is by actually offering a fuel economical drivetrain. I hope they spend more time on that than just a facelift.
      Ken
      • 1 Year Ago
      LOL, I like how they hide it just enough to stand out...but not enough to hide the fact it is a Nissan.
        Camaroman101
        • 1 Year Ago
        @Ken
        you can instantly tell anyway by looking at the grill and the body looks like the previous gen
      Henry
      • 1 Year Ago
      It looks to me like they are just testing the drive train with towing capacity and driving dynamics. In other words, probably testing engine, drive train, and handling under load.
      mitytitywhitey
      • 1 Year Ago
      If Nissan and Toyota want to sway any buyers, they need to come out big with fuel economy and capability. They both had the mentality that : " 'Mericans will buy trucks because... trucks!" They focused on styling and interior (at the time) and paid absolutely no attention to the fact that the Big 3 were entering a fuel economy and overall capability war. They are not going to dethrone the big 3, but they could at least make the truck manufacturing operations profitable if they had competitive vehicles. Like the Frontier and Taco... good trucks for their uses. Not breaking any sales records, but they would be foolish to abandon that market. It's extra coin for them, so keep it going.
        jtav2002
        • 1 Year Ago
        @mitytitywhitey
        The trucks have capability. Now fuel economy, that is a valid complaint.
      reattadudes
      • 1 Year Ago
      I live about eight miles from the Nissan "remote desert proving ground" (as they say in their ads on TV), and see these trucks every day. judging from the "lead sleds", and other trailers I've seen them pulling, there is no doubt they will be offering trucks bigger than 1/2 ton. their line of commercial, Titan-based vans goes all the way up to 1 ton units now.
      EJD1984
      • 1 Year Ago
      I really hope Nissan can get a major improvement in the overall gas mileage. I had a 2007 Titan for a year. Really loved it!! But when the gas prices spiked I just couldn't afford the gas (had to fill up nearly 3 times a week)
      MONTEGOD7SS
      • 1 Year Ago
      People who buy Nissan trucks are people who don't need a truck. Yeah, there are plenty of Big 3 trucks that do nothing but haul kids around, but Titans are overwhelmingly unused for anything truck-like.
        Corey Vest
        • 1 Year Ago
        @MONTEGOD7SS
        I own said truck, an '11 king cab with 60k miles on it. I two my 19' ski boat every weekend as well as my 23' Fleetwood camper on a regular basis. Every week I load up my John Deere tractor to mow my 75 acre horse farm that I happen to tow a 5 horse trailer from occasionally. It's also my daily driver . I'm a Titan driver and I use the hell out of it. Your obtuse statement of a whole crowd is ridiculous. Get your head out of your ass.
        Brian D
        • 1 Year Ago
        @MONTEGOD7SS
        I agree. Most Japanese trucks are never hauling anything. I've rarely seen a japanese truck hauling a trailer. I'd bet money that a larger percentage of D3 truck buyers use their trucks for work than the Japanese buyers. It is almost an absolute fact because of the large commercial truck business that the D3 do compared to the Japanese. The vast cab, drivetrain, and chassis configurations available make the D3 trucks more attractive to large and small businesses.
        jtav2002
        • 1 Year Ago
        @MONTEGOD7SS
        Hooray for opinions from people who don't even own trucks. I'm sure you did lots of research to determine which trucks are used for hauling, and how often. While I don't own a Titan, my Tundra on the weekends is towing my boat, or hauling bikes or kayaks, etc. But during the week its taking me to the office. I guess any non-truck owner like yourself who sees me during the week assume my truck is for someone who doesn't need a truck because at that specific moment I wasn't hauling or towing anything. And while obviously there are many more Big 3 work trucks out there (which should be obvious since they're selling more to begin with) I see plenty of import work trucks too.
      Jasonn
      • 1 Year Ago
      LOL!!! Nissan thinks their emo designs will work with the truck buying market? You have got to be kidding me!!! For nissan's sake, I hope this is a joke...
        • 1 Year Ago
        @Jasonn
        [blocked]
        Duncan1800
        • 1 Year Ago
        @Jasonn
        I'm gonna regard your analysis of Nissan's styling as "emo" with a laugh, personally.
      • 1 Year Ago
      [blocked]
        Eric
        • 1 Year Ago
        You should get back into your little Honda civic and go to a local dealership and compare each truck, and you'll quickly realize why Detroit 3 are ahead and continue to do so. Unfounded comments like these indicate your narrow-minded point of view
        Duncan1800
        • 1 Year Ago
        Don't worry, I see plenty of rednecks driving Titans. And Toyota Tundras, for what it's worth. A big, flashy, ridiculous truck is a big, flashy ridiculous truck no matter whose badge is on the grille.
      M5_4_life
      • 1 Year Ago
      Toyota just sucks major balls right now, they should go away. Their presence is insulting!
      car czar
      • 1 Year Ago
      The Nissan Titan is the Ford Ranger of the full-size truck market, CHEAP CHEAP CHEAP!!!! The Titan just looks cheap, the interior is crap hard plastic and did I mention cheap. No updates in 10 years talk about your neglected stepson. If I was Nissan I was just give up on the Titan and work on the frontier. It only has one competitor and the market is craving a new small pickup.
        John
        • 1 Year Ago
        @car czar
        Seriously? Comparing what was the number two selling truck in the world Ford Ranger prior to it being canceled to the Any Japanese truck is just ignorant. Yes the absolute base line bare bones Ranger was cheap it was meant to be low cost for fleet use. But most were at the very least XLT models. And Boyo they were not cheap inside. I owned one that was maxed out on the options it sure as hell was not cheap inside. It made the ex-wifes beamer blush in embaressment.
          Duncan1800
          • 1 Year Ago
          @John
          All I can really say in response to this is that, while not sold here, the newest Ford Ranger basically IS a Japanese truck. Designed by Mazda, built in Thailand, the whole works. And how old was/is the ex-wife's Bimmer to be outclassed by a Ford Ranger? Like, 1980s vintage, or what?
        The Wasp
        • 1 Year Ago
        @car czar
        The base MSRP for the Titan is $29,270. As far as I can tell, the base MSRP for a Ford F-150 Supercab is $27,780.
          Henry
          • 1 Year Ago
          @The Wasp
          Cheap like in the build quality.
      Houmpheng Phonsavath
      UGLYYYYYYYYYYYYYYYYYY!
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