Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.

Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."

Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

In related news, don't expect to see Jaguar make a return to Formula 1, either. "We've been there. And the fizzy drink that took over [Jaguar's F1 team] is not doing too bad. But we wouldn't go back again," said Jag's head honcho Adrian Hallmark.


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  • 49 Comments
      Street King
      • 1 Year Ago
      He's exactly right. Now you know why Mopar makes such a big deal out of Allen Johnson winning races and championships in his Avenger Pro stock car. Its one little Mopar in a proverbial ocean of Chevys, and he BEATS them. Other than that, I am unaware of any current "David vs Goliath" happenings in racing - the big dog always wins.
      Andrew
      • 1 Year Ago
      Jagwar is afraid of GM cause we will kick your p***** @$$
      AdamVIP
      • 1 Year Ago
      Its there decision weather or not to get into the sport but the way they answered was aweful. Its one thing to say its not good business sense at this time, but its another to basically admit that they are gonna get trounced by Holden. Why would I buy a performance car from a company who admits cheaper alternatives are better and wont even try. Bad marketing award to Jaguar. (I realize that these cars are not stock and pretty much just Australian Nascar but the point remains that he should have worded his statement better to not make the brand look bad.)
        Daniel D
        • 1 Year Ago
        @AdamVIP
        If you are into V8 supercars you know the cars they race have barely anything to do with the production cars they pretend to represent. Therefore who wins a race, isn't going to make any difference to how you evaluate the production car right for you. The production cars after all, can and will be completely different. On the other hand if you don't care about V8 supercars, you probably wouldn't even know who wins, much less factor it into any decision about the car you are planning to buy. When it comes to buyers intentions, V8 supercars really doesn't matter.
        dan1malk
        • 1 Year Ago
        @AdamVIP
        +1 They could have said the same forgettable PR stuff we always hear. "Racing's not our priority", "That's not our target market" etc. But, instead they admit they don't want to race because they don't want to lose. I hoped for more from Jag.
        CarNutMike
        • 1 Year Ago
        @AdamVIP
        I think their point is that they feel the series favors Commodore.
        Wyrmdog
        • 1 Year Ago
        @AdamVIP
        Yeah, it's one thing to say, "It isn't on our priority list right now." What they said was, "We can't win." Appearing unwilling to try because you're sore about potential losses is worse for the image than to race and lose. It also says flat out, "Our cars aren't as good as theirs." Right or wrong. They really ought to understand that while people buy Jaguar for performance, they don't JUST buy Jaguar for performance. It's like when people realized the recent Mustang GT was neck and neck with the M3 on performance stats. Sure, if you want a car that is just amazing, get a Mustang GT. If you want something BETTER than an M3 for a similar pricepoint you get a GT500. But if you want that AND your butt shrouded in supple leather, a cabin that is nicer than your living room and a nameplate that works as well for an executive as a driving nut you get a German or in this case, a Brit. So if they're afraid that people won't think they're cool...well...they're nuts.
      A A
      • 1 Year Ago
      Jag has pretty much sold themselves into irrelevancy again. Have barely updated the the XK over the past 8 years. XF over 6, XJ is pretty boring car. Ftype to compete with boxster?
        • 1 Year Ago
        @A A
        [blocked]
        Dom Enic
        • 1 Year Ago
        @A A
        Only somebody that hasn't heard or sat in the F-type would say it competes with the boxter...
          A A
          • 1 Year Ago
          @Dom Enic
          http://www.topgear.com/uk/photos/jaguar-f-type-porsche-911-porsche-boxster-top-gear-2013-06-07
          • 1 Year Ago
          @Dom Enic
          [blocked]
      Zeta
      • 1 Year Ago
      Jag knows it can't compete in the v8 segment.
      Drakkon
      • 1 Year Ago
      LMP! LMP! LMP! LMP! I would like to see Jags against Audi, I would like to see COMPETITIVE Jag XKs in GTE and F-type Coupes in the GTC.
      • 1 Year Ago
      [blocked]
        • 1 Year Ago
        [blocked]
      Karl_T
      • 1 Year Ago
      "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest." At least they have the balls to make the attempt.
      JC914
      • 1 Year Ago
      Wussies!
        dan1malk
        • 1 Year Ago
        @JC914
        +1 Even Cadillac is racing (and winning) these days. Come on, Jag!
      • 1 Year Ago
      [blocked]
      The Wasp
      • 1 Year Ago
      I applaud Jaguar for telling it how it is. Hopefully more race series will try to get their cars closer to real production cars so manufacturers have more R&D incentive to participate.
        dan1malk
        • 1 Year Ago
        @The Wasp
        I'm surprised anyone on this site would applaud a manufacturer for avoiding any given form of motorsport. Sounds like you need some more petrol in your veins to me.
          imoore
          • 1 Year Ago
          @dan1malk
          I went to a dog and pony show once. All I saw were some mutts and a couple of mules. A complete waste of time and money.
      Feurig
      • 1 Year Ago
      More like Jaguar probably doesn't have the same resources as AMG and Volvo.
        dukeisduke
        • 1 Year Ago
        @Feurig
        More likely the cheapskates at Tata nixed this. Jaguar isn't the same company they once were - now they're all about image, and motorsports are in the past, as far as they're concerned.
        jonnybimmer
        • 1 Year Ago
        @Feurig
        AMG I understand and same with Nissan (which Jaguar forgot about), but Volvo? Does Geely really provide them with that much? Still sounds more like Jaguar is so concerned with their image that unless the odds are largely in their favor, they won't be interested, which is a real shame. I understand not wanting to get back into F1 but racing series like these that use cars similar to their road-going products are always a great way of getting that "motorsports heritage" marketing to stick.
          789dm
          • 1 Year Ago
          @jonnybimmer
          Maybe Indian Boss are more stingy than the Chinese Boss hahaha which is weird I thought both of them are stingy.
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