With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be as subtle as a car used in a scene or in the backdrop of the show, product integration is essentially a mini commercial built into show's script.

According to a new report by Automotive News, these integrations can command millions of dollars for the right television show or movie, and while these practices can be very hush-hush with few details ever being announced, the trend is definitely growing. Take the USA Network show Burn Notice, for example. The video posted below shows a Hyundai Genesis Coupe having some of its highlights broken down during a scene of the show. Many other popular shows use such ad strategies including Modern Family with Toyota and Glee with Chevrolet (the latter of which spawned a Super Bowl commercial), to say nothing of more overt sponsorship arrangements like American Idol and its long-running deal with Ford. Scroll below for a couple examples of these product integration deals.





I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 72 Comments
      OnTheRocks
      • 1 Year Ago
      You should watch "The Glades" (A&E). It's absolutely terrible when it comes to Kia ads. "Wow, this is Kia Optima is pretty nice. Push-button start, panoramic sunroof..." "You know, the Kia Sorento has satellite radio, we could listen to whatever you like..." "Oh wow, I just noticed that". "Just noticed what? That the KIA SORENTO HAS 3RD ROW SEATS?!" ....please make it stop.
        Dixon Ticonderoga
        • 1 Year Ago
        @OnTheRocks
        This season they had one of those for the Optima and there was this exchange between the lead and his sidekick "You sound like a commercial." "Hey man, I'm just doing my job."
        jtav2002
        • 1 Year Ago
        @OnTheRocks
        haha yep. It doesn't seem as bad early in this season. But the previous two it was terrible how obvious the plus were.
        TsarBomba
        • 1 Year Ago
        @OnTheRocks
        HAhaha.. Been watching this show and notice every time they do this. It's very "out of place" with the script, very awkward.
      RCinAZ
      • 1 Year Ago
      Hawaii Five-0 is like an hour long Chevy commercial. It's one thing to have the "good guys" drive a specific brand of car, but when you try (and fail) to smoothly work the features of the car into the story line, it gets annoying.
        jtav2002
        • 1 Year Ago
        @RCinAZ
        haha yea I was going to comment about that one with the main characters cars being a Silverado, Camaro, Cruze, and Traverse. The cop show The Glades used to be a Kia commercial with a character having an Optima and another a Sorento. They used to try to work in features of the car which were obvious plus, not so much anymore, thankfully.
      RobbieAG
      • 1 Year Ago
      Hawaii Five O is blatant with their Chevrolet and Microsoft product placements.
        Jerry
        • 1 Year Ago
        @RobbieAG
        LOL I like how they dubbed in a V8 growl for a Cruze RS in the earlier episodes of Hawaii Five O!
        SloopJohnB
        • 1 Year Ago
        @RobbieAG
        NCIS---Charger!!
          Dart
          • 1 Year Ago
          @SloopJohnB
          Well yes....but to be fair, it is a show about law enforcement (more or less) and the Charger IS a popular police vehicle....although it would be more accurate if they were fleet cars and not R/Ts...LOL.
      Richard Langis
      • 1 Year Ago
      Toyota in Bones (though I think they shied away in this last season), Subaru in Eureka... I'd say Pontiac in Breaking Bad but nobody wants a ******* Aztek.
        Dart
        • 1 Year Ago
        @Richard Langis
        "Subaru in Eureka..." But what about the Jeep Cherokee that gets destroyed in every episode, LOL.
        TrippulG3
        • 1 Year Ago
        @Richard Langis
        If Breaking Bad was promoting any car brand, I'd say Dodge way more so than Pontiac (why would they advertise for a dead brand, anyway?) Look no further than the new Challenger and 300 parked in Walt's driveway.
          ngiotta
          • 1 Year Ago
          @TrippulG3
          Breaking Bad is the best show on television.
      ryanmit01
      • 1 Year Ago
      The Walking Dead has been using a Hyundai Tucson for the past few seasons. The best part was when they took it off the side of the road and it got stuck in the mud during and episode. It is a front wheel drive only vehicle, not sure why you would rely on a 4 x 2 during the apocalypse, especially when you can literally have your pick of new vehicles on dealership lots.
      Kelly Hatcher
      • 1 Year Ago
      wow i remember why i stopped watching burn notice
      • 1 Year Ago
      [blocked]
      Narom
      • 1 Year Ago
      Depends what sort of tat tv shows you watch.
      Tiberius1701
      • 1 Year Ago
      Warehouse 13 is without a doubt the worst..(Yes I am a bit of a geek) Their constant Toyota plugging along with trumpeting whatever 'Yoda's version of Sync along with giving Prius' (Priuii??) over the shoulder looks after exiting the vehicle (really?!?!?) borders on the unbearable. But Claudia is a bit of allright.
      SloopJohnB
      • 1 Year Ago
      Wow...worst pic I've ever seen of Gabrielle Anwar...unless she's been surgically altered too much. She used to be awesome...
      Hybridnetics
      • 1 Year Ago
      Try watching a movie these days...
      Armand
      • 1 Year Ago
      I wouldn't call it "subtle". It was pretty obvious Hyundai paid to have their cars in the show and the cheesy lines given to actors to prop the car. I lol'ed every time they were bringing up a need for "powerful rear-wheel drive car" or whatever...
    • Load More Comments