Have you noticed that more tv shows seem like car ads? [w/video]
According to a new report by Automotive News, these integrations can command millions of dollars for the right television show or movie, and while these practices can be very hush-hush with few details ever being announced, the trend is definitely growing. Take the USA Network show Burn Notice, for example. The video posted below shows a Hyundai Genesis Coupe having some of its highlights broken down during a scene of the show. Many other popular shows use such ad strategies including Modern Family with Toyota and Glee with Chevrolet (the latter of which spawned a Super Bowl commercial), to say nothing of more overt sponsorship arrangements like American Idol and its long-running deal with Ford. Scroll below for a couple examples of these product integration deals.
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