With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be as subtle as a car used in a scene or in the backdrop of the show, product integration is essentially a mini commercial built into show's script.

According to a new report by Automotive News, these integrations can command millions of dollars for the right television show or movie, and while these practices can be very hush-hush with few details ever being announced, the trend is definitely growing. Take the USA Network show Burn Notice, for example. The video posted below shows a Hyundai Genesis Coupe having some of its highlights broken down during a scene of the show. Many other popular shows use such ad strategies including Modern Family with Toyota and Glee with Chevrolet (the latter of which spawned a Super Bowl commercial), to say nothing of more overt sponsorship arrangements like American Idol and its long-running deal with Ford. Scroll below for a couple examples of these product integration deals.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X