In recent weeks, there's been a lot of talk about high-margin fullsize pickup sales driving the market toward higher-content branded editions – models like the Chevrolet Silverado High Country, Ford F-150 King Ranch and even the Ram 1500 Red Wings Edition. Often mentioned in that same breath has been the F-150 Harley Davidson Edition, a co-branding partnership between the Blue Oval and America's most famous motorcycle builder that started back in 2009. But now, it appears that the tie-up has drawn to a close, with Automotive News reporting that Ford has axed the F-150 Harley-Davidson.

No reason has been cited for shuffling this F-150 model off to hog heaven, but AN quotes Doug Scott, Ford's manager of truck marketing as saying, "We don't have plans for one at the moment... we've got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we've got the market really well covered." Other sources in Ford's dealer body quoted by AN say they don't mind that the F-Series HD is gone from their order guides, as it was a low-volume model.


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    • 1 Second Ago
  • 45 Comments
      VipermanGTX
      • 1 Year Ago
      "a co-branding partnership between the Blue Oval and America's most famous motorcycle builder that started back in 2009." Incorrect. It started in 2000.
      delsolo1
      • 1 Year Ago
      My 5' 8" idiot neighbor owned one, that must have been the targeted consumer for this truck.
      GasMan
      • 1 Year Ago
      Too bad. We need ways to identify morons on the highway.
        Timothy Tibbetts
        • 1 Year Ago
        @GasMan
        Now if that applied on the internet. Oh, wait. It does.
        Chris
        • 1 Year Ago
        @GasMan
        I don't think you understand motorcycle guys. Brand loyalty and passion for their rides tends to be a lot higher among them, sort of an identity. You won't find too many of them with the mindset of your average Corolla driver.
      icemilkcoffee
      • 1 Year Ago
      So they ran out of douchebags to sell to?
        Chris
        • 1 Year Ago
        @icemilkcoffee
        Let's not confuse Ford with Audi, BMW now.
      Lucky Vanos
      • 1 Year Ago
      oh noes what will the 30 + losers with small dick syndrome drive now.
        • 1 Year Ago
        @Lucky Vanos
        [blocked]
        Rex Monaco
        • 1 Year Ago
        @Lucky Vanos
        They'll borrow your mom's car just like you do.
        Booger123
        • 1 Year Ago
        @Lucky Vanos
        +1
        550PlusX5
        • 1 Year Ago
        @Lucky Vanos
        F-150 Raptor perhaps?
        Chris
        • 1 Year Ago
        @Lucky Vanos
        Tell us Lucky, are you speaking from experience, or just making a blind generalization.
      iibbmm
      • 1 Year Ago
      2009? Try 2000.
        TrueDat
        • 1 Year Ago
        @iibbmm
        Leave it up to Autoblog to post inaccurate information..
      mustang_sallad
      • 1 Year Ago
      First Harley Davidson F-150 was back in 2000.
      Scooter
      • 1 Year Ago
      I remember a family friend who worked with my uncle, (making well over $100,000/a year pulling dents) he bought one of these Harley Editions cash. He would toss me and my siblings the keys all the time, (we were all under age 14...you don't have to tell me how stupid that was) to drive it to the corner store or some place nearby. Did I mention he was a border-line coke addict at the time? To make a long story short, he woke up one day and his truck was on cinder blocks, with the wheels missing. Sadly this is the fate of most Harley trucks parked outside of a locked garage. Lock it up people!
        • 1 Year Ago
        @Scooter
        [blocked]
      Timothy Tibbetts
      • 1 Year Ago
      I have the F150 Limited and have owned the Platinum. The Harley edition, and I also own a Harley, was never on my radar. It was doomed to fail just like the previous Lincoln trucks simply because all you really get is some badging for a lot of extra money.
        TrueDat
        • 1 Year Ago
        @Timothy Tibbetts
        Thats not accurate.. Compare it to a King ranch, which is a very similar package in terms of options and accessories. It's almost the exact same price.. So you're not paying really anything extra at all for the Harely
        onewayroll
        • 1 Year Ago
        @Timothy Tibbetts
        Doomed to fail? Hardly...I've seen plenty over the years.
        Chris
        • 1 Year Ago
        @Timothy Tibbetts
        "Doomed to fail"? The Harley Edition was introduced back in 2000. They were never my cup of tea, but I wouldn't call them a failure.
      e46mike
      • 1 Year Ago
      I'm a huge F-150 fan, but I won't miss this one.
      Booger123
      • 1 Year Ago
      This trim was as dumb as the mercury villager nautica edition.. Not to mention harley products are the most annoying thing on neighborhood roads.. A quiet weekend day is constantly ruined by some douche on a harley revving his engine to roll down the block..
        Drakkon
        • 1 Year Ago
        @Booger123
        We tried a trip on the 'great river road north of St Louis on the Mississippi. River the west, huge bluffs to the east, should be a pleasant day on a mountain bike with the wife and the boy. Expect every 45 seconds an atomic fart would blow up. Sometimes 8-10 atomic farts all at the same time. After about 20 minutes ride out, we turned around and went back to the car.
        • 1 Year Ago
        @Booger123
        [blocked]
          SpacemanSpiff
          • 1 Year Ago
          BS. When you sit at an intersection for 3 minutes revving the entire time, you're not doing it to make sure the guy in the car next to you doesn't hit you.
          Lab Rat
          • 1 Year Ago
          It vibrates your junk?
      transam
      • 1 Year Ago
      "Low-volume model" really? I see a lot of them, i'm surprised to hear that.
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