For a company that profits heavily from fullsize trucks and SUVs, Chevrolet has a surprisingly big hit on its hands with its smallest offering, the Spark. Automotive News is reporting that in its first 12 months in the US, the microcar has amassed 26,869 sales, which is 35 percent higher than the automaker originally estimated for the hatchback. The Spark has been on sale in other global markets since 2009, and Chevy has sold more than 720,000 units worldwide since its introduction.

Through May, the Korean-built Spark has sold a little more than 14,000 units putting it closer to the success of the Fiat 500 (17,562) rather than the low numbers from the Smart Fortwo (3,678) and Scion iQ (1,919). More importantly, its transaction price is the lowest in its segment (and presumably, the industry) with cars going for $14,563 on average, helping to bring new, younger customers to the Chevy brand. As for its sophomore year here in the US, there are a couple notable changes in store. First, the all-electric Spark EV will be joining the lineup, while Techno Pink paint will be dropped in favor of a new purple hue called Grape Ice.


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  • 79 Comments
      Gordon Chen
      • 1 Year Ago
      Awesome!!! I love this little car. I'm glad it's selling well. GM deserves a pat on the back.
      paulwilson05
      • 1 Year Ago
      goes to show you that we like cheap (albeit well-optioned) rides.
      KO
      • 1 Year Ago
      Living in a pretty euro-barge-heavy area, I'm really surprised at how well the Spark seems to be selling here. I wouldn't be shocked if it's outpacing Cruze sales locally.
        TBN27
        • 1 Year Ago
        @KO
        Far from. Cruzeiro sells on average of 20,000 a month.
        Quen47
        • 1 Year Ago
        @KO
        KO said locally. I see at least as many Sparks in SF as I do Cruzes.
      • 1 Year Ago
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      Oblio
      • 1 Year Ago
      GM needn't be surprised the Spark is selling well, unless their memory is gone. The Spark is larger in most exterior dimensions than the Chevy Chevette - which 'back-in-the-day' was the number one selling car for years. The Spark is also safer, more spacious, and gets better m.p.g. than the Chevette. Of course it is selling well. --
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      Master Austin
      • 1 Year Ago
      I do not thinks my parents hated me to ever purchase anything this deadly and hideous when I was younger. I can't imagine any friends or relatives doing the same to their kids. Kids will usually get a hand me down and I believe that would be more reliable and safer than this.
        Roger
        • 1 Year Ago
        @Master Austin
        Yeah, they did...they dropped you on your head to prove it.
      Scr
      • 1 Year Ago
      Like when Scion came out, the only people actually buying these are senior citizens. I saw a lady who had to be in her mid 60's driving one of these today (she almost ran me over because she wasn't watching where she was going in the parking lot). I had laugh and feel sorry for her that the salesman put one over on this poor woman selling her one of these loaded up. She could have done so much better for the same money.
        Chip
        • 1 Year Ago
        @Scr
        Or...maybe, just maybe, this was the car she felt most fit her needs, budget and had the best driving dynamics. Not everyone wants to drive what you think they should drive.
      Luis A. Martinez
      • 1 Year Ago
      Daewoo Matiz is not a bad car but for Chevrolet I may got good sales now,on the long run and latter that hurt (they last 3 to 4 years and by that time the customers are going to run to Toyotas,Hondas and better imports)
        Alfonso T. Alvarez
        • 1 Year Ago
        @Luis A. Martinez
        Um, what are you trying to say here?? There ARE NO 'DAEWOO' anything's anymore, and have not been for several years! Time to give up these ludicrous comments Herr Martinez!!!
          Awhattup
          • 1 Year Ago
          @Alfonso T. Alvarez
          GM fans: Daewoo sucks yet since the name has changed, it's relevant.
        Spies1
        • 1 Year Ago
        @Luis A. Martinez
        Hey luis, I see you got hit by the downvoting machine yomama200
        • 1 Year Ago
        @Luis A. Martinez
        [blocked]
      Jay-Zeus
      • 1 Year Ago
      Neat little car - gets the job done at a low price.
      phom_cho
      • 1 Year Ago
      This car successfully delivers exactly what it was intended to do... Young drivers who could care less about power/prestige/perceptions about cars and status. If I were 25 and needed a simple, RELIABLE car for whatever reason, I would consider this. Not everyone - especially this younger generation - is wrapped up with horsepower/V8/6-speed/turbos/status, so buying a 3yr old potential maintenance pig of a car because its perceived as "better" doesn't really rank. They are shopping cheap, reliable, and small.
        Quen47
        • 1 Year Ago
        @phom_cho
        And it has way above-average connectivity for its class with the MyLink system, which is of supreme importance to that crowd.
      • 1 Year Ago
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          Spies1
          • 1 Year Ago
          what's the matter yomama, you upset the truth is being posted about your company? OK, now whip out your many accounts and downvote us.
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