Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.

Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."

A. am really lonely
B. love match sites
C. am extremely sexy

There are some humorously cute testimonial videos featuring Ryan the playboy sipping a wheatgrass, goat cheese goji smoothy and his way hot girlfriend, Sofia, who is a lawyer and Italian gameshow hostess. They were brought together not because of their love for each other's looks, but because of their love for the Earth. Ahhh. Isn't that sweet? Trust us, it is when Sofia says it.

The site is a good 20-minute time-waster and a unique way for Fiat to show off its electric car without getting all greenpreachy. Videos and press release below.














Show full PR text
Find Your Eco-Partner at EnvironmentallySexy.com

FIAT brand launches matchmaking site for people who love the environment, Italian design and electric cars

June 20, 2013 , Auburn Hills, Mich. - Does your planet-saving sexiness keep you from finding true love? Are you hot, eco-friendly and love to take charge? If you answered yes, the FIAT brand has the perfect mate waiting for you at www.EnvironmentallySexy.com.

Created to introduce the all-new 2013 Fiat 500e, EnvironmentallySexy.com has the fun and flirty feel of a matchmaking site. The site is filled with information geared toward the California-based consumer providing them with the insight they need to select the right vehicle, find out about potential rebates they may be eligible for and identify charging stations located across the state. The 2013 Fiat 500e will arrive at California FIAT studios this summer.

"Our goal is to simplify the decision-making process on the purchase or lease of a 2013 Fiat 500e by arming consumers with information that is not only informative, but conveyed in an easy-to-understand manner," said Jason Stoicevich, Head of FIAT Brand North America. "The Fiat 500e is not your typical battery-electric vehicle; it's innovative, stylish, fun to drive and affordable. It was essential to design a site that would match the vehicle's persona and encourage visitors to test drive and ultimately purchase or lease a Fiat 500e."

EnvironmentallySexy.com has the feel of a matchmaking site, but delivers information on the vehicle in formats, such as quizzes and videos. Homeowners, renters and apartment-dwellers will find information that is tailored to their specific needs. The site also will analyze a customer's lifestyle to match the appropriate Fiat 500 model that fit their needs.

Meet the Couples Who Found Their Match on EnvironmentallySexy.com
Environmentally-sexy power couples, Fabrizio and Kimberly, and Ryan and Sofia, found true love using EnvironmentallySexy.com. These couples detail their love of the environment and the Fiat 500e through a series of video testimonials.

Fabrizio and Kimberly
Meet Fabrizio - He's an Italian eco-fashion model who loves the environment almost as much as he loves seeing his face on the covers of magazines or on the chrome of his espresso machine.

Meet Kimberly - She's a sassy and environmentally-sophisticated gal whose adoration for Fabrizio has introduced her to the many pleasures of the Italian-designed Fiat 500e.

Ryan and Sofia
Meet Sofia – Not only is Sofia a gorgeous, Italian game show host, but she's also a lawyer who can rattle off the differences between federal credits and state incentives as easily as it is to search for the perfect Fiat 500e on EnvironmentallySexy.com.

Meet Ryan – He can't get enough of Sofia and her knowledge of the Fiat 500e. Whatever Sofia says, Ryan eats it up like Italian gelato on a hot summer day.

EnvironmentallySexy.com was created in partnership with SapientNitro of Miami.

About the Fiat 500e
With its iconic style, world-class dynamics and environmentally responsible zero-emissions design, the all-new 2013 Fiat 500e builds on the Cinquecento legacy, while offering customers a no-compromise electric vehicle (EV) that embodies the FIAT brand's simple, purposeful and fun-to-drive values. The Fiat 500e electrifies the Cinquecento lineup with even more innovation and style, an EPA tested 87 miles of best-in-class driving range and an industry-best 108 per gallon equivalent (MPGe) highway rating of pure battery-electric power. The all-new Fiat 500e is available in the second-quarter of 2013 and is priced at $32,600, which includes a $800 destination charge. However, eligible California residents may be able to purchase the Fiat 500e for as low as $20,600, after federal credits, state incentives and FIAT rebates are included.


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    • 1 Second Ago
  • 21 Comments
      Bucks
      • 1 Year Ago
      Can't believe the Hot little Italian Lawyer hasn't been mentioned yet... and her perfectly rounded, shaped, toned ....Fiat.
      Ryan
      • 1 Year Ago
      While I'm not the Ryan in the video, I kind of look like him and would love a wheatgrass and goji berry drink. The Italian girl is great too. And the electric car just makes the video complete.
      DarylMc
      • 1 Year Ago
      Gotta love the USA. Who knew they had such great ads.
        Marco Polo
        • 1 Year Ago
        @DarylMc
        @ DarylMc Yeah, a pretty subtle and witty ad for our Trans-Atlantic-Pacific cousins. Maybe if Ford Aus and Holden employed this agency, we might still have a local car industry.
          Marco Polo
          • 1 Year Ago
          @Marco Polo
          @ Brodz Yes well, the people get the government they deserve !......although no one deserved a government this bad ! Unfortunately, the incoming Conservative (centre-right) government coming to office in September will not have the money or the inclination to save the Australian auto-motive industry. This is very sad, especially as the outgoing Labour government (Left-Green alliance) actively discouraged Australia's only fledgling EV manufacturer, removed the incentive for GM-Holden to manufacture an export model Buick Volt/Ampera, offered no support to Ford to produce alternate fuel engines (CNG/CNG) for export, while failing to provide any any comprehensive plan to offset excessive employment costs, and union demands. Introducing the world's most expensive carbon tax, was the final nail in the coffin. This ill-conceived highly unpopular, inefficient tax, was only able to be introduced after the ruling party broke a solemn election pledge not to introduce such a tax if elected. It costs 4 times as much to produce a car in Australia as Asia, and 2.5 as much as Europe, yet all these countries heavily subsidise their vehicle building industries. I'm afraid that come September, although the government (like their Queensland colleagues) faces a historic landslide defeat of monumental proportions, it will be too late to save the Australian vehicle building industry.
          Brodz
          • 1 Year Ago
          @Marco Polo
          Holden's ads are fantastic. It's nothing to do with ads. It's our Government that's the problem.
      Robert Niknam
      • 1 Year Ago
      LOOOOOOOOOOOOOOOOOOOOOOOOL!
      Roger
      • 1 Year Ago
      I think Ryan says goji... not goat cheese. Goat cheese smoothy would just be gross.
      • 1 Year Ago
      [blocked]
        Brodz
        • 1 Year Ago
        What about all the pollution from the mining processes that make those toxic batteries for electric cars? But then again, eco-hippies are some of the dumbest humans on the planet. Aren't you Giza?
          360_AD
          • 1 Year Ago
          @Brodz
          Actually, Brodz, if you had paid more attention to the subject than your own appearance you'd know that studies have been done and electric cars still come out cleaner than gasoline burning cars. Yes, no system is perfect and completely pollution free. Following along the lines of your logic just think of how much pollution is created to drill, transport and refine crude oil into gasoline. It pollutes right from the beginning to the end where rubber meets the road. I'm not totally sold on EV's either, but they have a place, it is not the total solution.
          Brodz
          • 1 Year Ago
          @Brodz
          My own appearance? What? Where did that come from? Tell me what happens when those batteries aren't recycled, or are incinerated? How good are those heavy metals and acids to the environment then?
      tool0117
      • 1 Year Ago
      lame
      Gregg Alley
      • 1 Year Ago
      Kimberly is kinda wacky, but I dig her. Oh, and I really dig the car!
      56Jalopy
      • 1 Year Ago
      ....and then I woke up to the real world......
      Jules
      • 1 Year Ago
      damn, FIAT's ads here in Italy aren't nearly as funny.
      audisp0rta4
      • 1 Year Ago
      Lawyer/game show host chick...HOTT!!! Commercials...not so much.
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