Recent reports have suggested that Chrysler may soon phase out its long-running Dodge brand, and while the company remains mum on the subject, you can't blame analysts for thinking that's the direction the Pentastar's everyday brand is heading. After all, Chrysler has shown a willingness to shutter brands, having killed off Plymouth back in 2001, and it's putting big dollars behind its bid to build Fiat into a North American force. Chrysler also recently took the step of spinning off its trucks into the stand-alone Ram brand and relocated its halo Viper supercar under the SRT banner.

Couple that with long-held gossip that the full-size Dodge Durango utility vehicle and the Avenger sedan are both living on borrowed time, and you've got a dwindling product portfolio. That would leave Dodge with the Dart compact (a model that isn't selling particularly well), the Charger (which has a mechanical twin in the Chrysler 300) and the Challenger, which could be supplanted by a rumored Chrysler/SRT Cuda. On the people-mover front, Dodge offers the aging Journey and the Grand Caravan, which is the twin to the bigger-margin Chrysler Town & Country.

Stories for some time have pegged Chrysler as only moving forward with one minivan, though there has been some waffling as to whether the next-generation MPV would wear the Town & Country badge or that of the Grand Caravan. A new report out of Canada – where the vehicles are built – says that the winner in the sippy-cup derby is the next Chrysler Town & Country, which will carry a 2016 model year designation. In addition, sources report that T&C production at the Windsor Assembly Plant will be joined by an as-yet-unnamed large near-luxury crossover for 2017, another long-rumored model that could be similar in concept to the long-defunct Pacifica. The brand for this new model? You guessed it – Chrysler.


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  • 159 Comments
      transam
      • 1 Year Ago
      The Dodge name is similar to Chevrolet and even Ford. Affordable (mostly) American vehicles. Why Chrysler would get rid of the Dodge brand baffles me. Even though the Journey is aging, it still sells well and is a great value. The Charger may share a platform with the 300, but is a prime example of how platform sharing should be done: very little model resemblance and a completely different character and appeal. Im not sure many buyers cross-shop the 300 with the Charger. There is still a solid place for the Dodge brand in our market place.
        MistyGreen
        • 1 Year Ago
        @transam
        With all the redesign of the entire Chrysler lineup expected this year, it sure seems like they're putting all their eggs in one basket. If it weren't for the Dart, I'd believe that they actually wanted to get rid of it, as ridiculous and stupid of an idea as it is. Some high ups in Italy probably like the sound of "Chrysler" better than "Dodge". Let's hope they don't throw out such a huge history.
        Joey Mcfreely
        • 1 Year Ago
        @transam
        \"Why Chrysler would get rid of the Dodge brand baffles me. \" They wouldn\'t.
      KG363
      • 1 Year Ago
      While they are nearly identical mechanically, the Charger and the 300 do not attract the same buyers. There is not enough overlap to justify killing the brand. Also they would effectively be killing off their value brand which would either force Chrysler to move down a bit to cover the gap and lose prestige or stay and simply lose sales. Bad move.
      RobbieAG
      • 1 Year Ago
      I think Dodge still sells too many cars to shutter the brand. It's their largest selling brand by far. I don't get dropping the Caravan either. It has instant name recognition which the Town and Country doesn't.
      LXbuilder
      • 1 Year Ago
      This story is nothing but speculation by Wards auto news, picked up and spread by dozens of lazy websites that just repeat rumours and garbage rather than actually doing a little research themselves. Sad, sad excuse for any kind of "journalism" that's for sure. Did even one website try and contact Chrysler for comment, of course not ...what a joke.
      Jordan Geisler
      • 1 Year Ago
      This is what I get for buying a new Dodge.
      MistyGreen
      • 1 Year Ago
      I don't know why they wouldn't consider moving Chrysler upmarket, so that they, like every other manufacturer, have a premium brand. Chrysler's almost there already, or at least used to be. This is just absolutely nuts to me that they might ditch Dodge completely. After all, they kept Chrysler hanging on by a thread with only the defunct-but-selling 200, the 300, and the Town & Country, for years. They'll be digging for another nameplate in a couple years if they get rid of Dodge.
        • 1 Year Ago
        @MistyGreen
        [blocked]
      stecki3d
      • 1 Year Ago
      as an owner of several dodge products over the years I am sad to be hearing lately the brand might go away. i've really enjoyed the couple i owned, and still do. however, i am not sure i see myself buying another dodge if they stuck around so...
      Jakes
      • 1 Year Ago
      Killing off the Dodge brand would be incredibly stupid because is the volume seller from Chrysler-FIAT, and please don't tell me they intend to make FIAT the mainstream brand for the US because that's not going to work, NEVER, it's like GM would decide to kill off Chevrolet or VW the brand itself. What the company needs is a proper diferentiation between the brands like this: Chrysler- Near Luxury and Cozy brand (as Buick, Acura, Volvo) FIAT- Chic and Niche brand with Italian flare (Something like Mini, and to a much lesser extent, Scion) Dodge - Mainstream brand with good quality and reasonable prices, with an occasional sporty or halo car (Ford, Chevrolet, Nissan etc.) RAM- Heavy duty and commercial trucks and vans (I'm still wondering the creation of this brand though) SRT- High performance and real sport cars (The same as RAM, but it's been done so...)
      Kevin Potts
      • 1 Year Ago
      Thanks Autoblog for trolling.
      Steve
      • 1 Year Ago
      OK. Sergio what are thinking? Dodge products compete with Hondas, Toyotas, Nissan, Fords, Chevys, etc. Chrysler products are premium products and should be competing with BMWs, Mercedes, Audi, Lexus, etc. Market them as premium products and build them like premium products. Dodge needs new models without so many manuals like the Dodge Dart. Automatics. Sergio. Do you get it. The Towne and Country should be an all new competitor to the Infiniti JX. A new Pacifica should compete with other premium SUVs on the market. Dodge must build a replacement for the Avenger. Honda Accord competitor. The 200 mid-size competitor for BMW 5 series, etc. Dodge Charger, Ford Taurus, Chevy Impala etc. Keep Dodge and give it new models and keep the Dodge Caravan. Redesign the Caravan and keep a Dodge mini van. Dodge needs a 3 and 4 door hatchback, more automatics. Wake up! Chrysler needs a new compact 4 door sedan to compete with the Audi A4, BMW 3 series etc. Keep Dodge and Chrysler seperate. One division MUST be the premium division. Sell Fiats with other Chrysler products. Some will buy American 100% and others Foreign 100%. This is a very important decision and Sergio needs to keep Dodge and stay in Detroit. Simple!!!
        ferps
        • 1 Year Ago
        @Steve
        Nobody under 70 thinks of Chrysler as a luxury brand anymore. A Chrysler to compete with the 3 series? Dream on. The car the sell in the same price range, the 300, is the polar opposite. And Fiat-Chrysler has a real global luxury brand to sell in the US with Alfa Romeo.
        Bunny Cats
        • 1 Year Ago
        @Steve
        Sergio sucks
      Harvey
      • 1 Year Ago
      What the hell is a Lebanon? Do you mean Lebaron?
      ddirkdiggler302
      • 1 Year Ago
      I hope this is not true alot of people will lose jobs and chrysler will lose money since dodge sells more cars than chrysler brand.
        Felspawn
        • 1 Year Ago
        @ddirkdiggler302
        who says anyone has to lose their job, Chrysler isn't going to want to shrink, the people making Dodge Caravans will make Town in Countries instead, the Dodge dealerships (assuming they werent already already selling Chryslers) will adjust accordingly.
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