The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment – the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.

According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.

Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

The Hermosillo plant is capable of producing roughly 300,000 Fusions annually, and Flat Rock should be able to make another 100,000 or so each year. This added production in Michigan – more than 8,000 units each month – would easily allow Ford to catch up to segment-leaders like the Honda Accord, Nissan Altima and Toyota Camry.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 209 Comments
      tenspeeder
      • 1 Year Ago
      the $159/mos leases might be helping sales
      Caarz
      • 1 Year Ago
      Its hard to see regular ford fusions, but the hybrid and plugins are a dime a dozen in California,
        That Guy
        • 1 Year Ago
        @Caarz
        Imagine all those hippies getting terrible mileage in their Fusion Hybrids. LOL at their ignorance. Ford doesn't know how to build a hybrid anymore.
      churchmotor
      • 11 Months Ago
      Oh Merlot066, I just had to come revisit this. Ford had to CUT PRODUCTION on the Fusion. OUCH.
      al4gg10
      • 1 Year Ago
      Church, I agree with you that left (drivers side) hood fitment in the picture shows a hell of a gap while the passenger side seems to have much less of a gap ! I've never owned a Ford but have heard about all the problems with their newly designed cars. I will Never mistake ANY of the new Fords for an Astin Martin. I do like the new designs & think Ford has done a good job on design. However I'd rather have a reliable fun car to drive then a good looking unreliable car any day of the week. Defending the Blue Oval from the owners who have bought Fords finding the ownership experience way less than average is really a BAD idea. After all those owners have paid tens of thousands for cars that don't function as advertised ! Many will probably say a misaligned hood is no big deal ... but those are the obvious quality failures .... what lurks where you can't see is usually much worse ! If Ford quality over looks the obvious you know they are not seeing the hidden quality failures. While Consumer Reports has owners who report many problems with those newly designed Fords it would be great if Ford acted like they actually cared about their customers & will be doing something to upgrade their quality control !
      James
      • 1 Year Ago
      Fusion is behind Camry, Accord, and Altima, even with those monster Fusion rebates. Fusion is a sales disaster. Why? Read Consumer Reports. The Ford brand ranks in near last place. So, Ford covers this up by twisting numbers claiming Fusion is a success since it is selling better than one year ago ... remember one year ago Fusion had so many problems they were held back. Fusion is nothing but a rental car and a car for uneducated blue collar people around Detroit.
        • 1 Year Ago
        @James
        [blocked]
          James
          • 1 Year Ago
          A brand new vehicle that needs massive rebates in order to sell it is a sales disaster. Fusion is brand new and Ford is already throwing massive rebates at it. JOKE.
          Smilez1105
          • 1 Year Ago
          So James, what you're saying is, is that you don't really pay attention to facts?
        Alex740
        • 1 Year Ago
        @James
        "For uneducated blue collar people around Detroit" and that's where you lost all credibility and embarrassed yourself.
        IcoHolic
        • 1 Year Ago
        @James
        CR is a joke, most everyone with a clue knows that.
        Randy
        • 1 Year Ago
        @James
        Did u know ita because of a software issue with Ford's Sync that made it quirky that Ford received lower ratings from CR? The vehicles are great quality!
          James
          • 1 Year Ago
          @Randy
          More incorrect information. Consumer Reports had bad things to say about the EcoBoost engines, which are what almost all Fusions have. They also had a lot of complaints on Ford transmissions, as well as the consumer electronics. I think these boards are full of people from Detroit posing false positive information about Ford.
        hgeorgech
        • 1 Year Ago
        @James
        Hang on to your '86 Yugo James .. perhaps someday (in your granchildren's time) the Yugo will be a collector's car!
        al4gg10
        • 1 Year Ago
        @James
        Not ONLY the Fusion with Big Reliability problems ... the Fiesta / Focus / Explorer all have some of the WORST reliability ratings on ANY CAR ! While the sales might be great for Ford right now the Service bays are filling up with cars that are not being fixed after 3 or 4 trips to the dealer ! Spending hard earned money on a new car with many issues is not my idea of anywhere near a "Good Buy" ! Keep your cell phones charged when you buy a Ford ! What Ford is good for is giving these new cars better styling & handling. But in some cases the steering on the highway has been complained about & that is part of the Focus complaints I have seen by the owners of the vehicles (Focusfanatics.com) ! Also Consumer reports uses the owners of these cars to collect data .... but the knuckleheads here don't want to see what owners have to say about their Fords judging from all the thumbs down every time anyone mentions a BAD thing about Fords from CR ! While MYSYNC in Fords might be able to be patched to work better the design of the system is flawed. Poor Fiona is over loaded with customers wanting to have their new Fords Fixed !
        me
        • 1 Year Ago
        @James
        I really don't get why idiots here are so bitter that there favorite USA car isn't the top seller. It's the same bullshit with the cts and now Ats....THEY ARE NOT CLASS LEADERS...that's our problem here we never want to put the leg work in, but want to win Instantly. It took a couple of decades for BMW, MB, Honda, Toyota to get too the level theyre at. Just like fat people here we think we can take a pill or have a surgery and boom!!!! In shape....and just like american car companies, your not better than people who naturally keep themselves in shape.
        Hello, Brian
        • 1 Year Ago
        @James
        Troll
        JeffyJM
        • 1 Year Ago
        @James
        That's a comment from someone who hasn't actually diven the car. Edmunds gives it an A. US news ranks it 1st and 2nd among midsize cars in its aggregation rankings. Is MFT frustratingly buggy? Yes. Does it diminish all the other things the car does well, not at all.
      P54
      • 1 Year Ago
      Sure, Fusion, Camry and Altima all are in high demand.... to the rental fleet. That is why their used vehicle prices suffer. The # 1 seller to the retail public is the American built Honda Accord. To all those "buy American" fans out there you better look to the American built Accord rather than the Mexican built Fusion.
        amerifight
        • 1 Year Ago
        @P54
        dumb comment. Foreign car co's might have a few plants in the states however the money all goes back home for the most part. Meanwhile US companies have MOST of their plants here and the money is invested more so in the US.
          Yeah yeah
          • 1 Year Ago
          @amerifight
          Who really cares either way? I'm far more interested in getting a good car that I like than worrying about whose pockets my money will end up lining.
        Polly Prissy Pants
        • 1 Year Ago
        @P54
        No, some of the profit goes back to the home country but the economic impact of building a manufacturing plant and employing a few thousand middle class workers in a certain area (and the ancillary support structures that spring up around it) is an order of magnitude larger. Where a multinational corporation is headquartered today is virtually meaningless. What really matters is where the jobs are, assuming that matters to you at all. Personally I'll help the American worker whenever I can, so if it comes down to a Mexican Ford or an American Honda and I like both pretty much the same, the American worker will get my support every time.
        merlot066
        • 1 Year Ago
        @P54
        Ford makes far more vehicles in America than any of the import brands and the Big 3 still employ nearly 3 times as many workers in America than the Japanese makers combined. Also, the majority of the vehicles Ford and other American carmakers import from other countries come from Canada and Mexico. The United States has an excellent free trade agreement with those countries and they buy lots of American-made F-Series, Explorers, Focuses, etc. How many cars (and other products for that matter) does the United States export to Japan?
        Indubitably
        • 1 Year Ago
        @P54
        You can add Accord to the rental fleet as well. How do I know this? Because I work for it.
          carlotta
          • 1 Year Ago
          @Indubitably
          No really. Honda doen't do fleet sales. Ford is the fleet sale leader.
          merlot066
          • 1 Year Ago
          @Indubitably
          No Carlotta, wrong again as usual. Mazda, Mitsubishi, and Kia generally have the highest fleet sales (government fleets excluded)
        carlotta
        • 1 Year Ago
        @P54
        You are correct. The Accord wins every comparison against the Fusion handily and outsells it vastly to consumers.
        Chris
        • 1 Year Ago
        @P54
        A Honda is a Japanese car regardless of where it is built because Honda is a Japanese company. The notion that you're doing us any favors by buying an American built Honda is laughable at best.
          churchmotor
          • 1 Year Ago
          @Chris
          Yes Chris, it's better for People in the USA to buy the Ford. The Ford designed and Engineered in Europe, The Ford IMPORTED to the USA. It's bad to buy the Accord that's built in the USA. Bad to buy the Accord that is designed in the USA...
      That Guy
      • 1 Year Ago
      This means one of two things: Either there are a lot of fleets with these ugly disasters running around OR the American public really is that stupid. My guess is both. Numerous quality issues, fairy tale fuel economy figures, terrible interior and interior electronics, etc. Just look at the hood alignment on the pic above. It's awful. That is the new Ford way. Go as cheap as you can and to hell with the customer. It's a terrible, vulgar vehicle from a disgraceful company.
        Chris
        • 1 Year Ago
        @That Guy
        Laser? Is that you? Since you think this is such a "terrible, vulgar vehicle from a disgraceful company", I want to know what vehicles or companies you like. And don't tell me you are a Honda fan because most of their designs have been nothing short of disgraceful for the last few years now, and Toyotas have become so boring that every time I see one, I want to fall asleep behind the wheel.
        JeffyJM
        • 1 Year Ago
        @That Guy
        It's possible that you touched on the only two things that bug me in an otherwise phenominal car. The bugginess of MFT and the exterior fit and finish. Those things, do not make it a "vulgar vehicle". I've owned mine for 3 months and I couldn't disagree more with your gripes about interior or interior electronics. Subtract out the issues with MFT (a microsoft product) and all the other interior bits work flawlessly whith the exception of the windows (Ford's bugaboo for decades) Personal preference doesn't make one thing better than another, it makes one thing better for YOU, than another. It's like iOS vs. Android. Both are great but built for very different audiences.
      Koenigsegg
      • 1 Year Ago
      aston martin knock off
        hgeorgech
        • 1 Year Ago
        @Koenigsegg
        so what? AM is owned by FoMoCo
        pynch0n
        • 1 Year Ago
        @Koenigsegg
        somehow, i don't think that aston martin owners are sweating it. so why are you?
        otiswild
        • 1 Year Ago
        @Koenigsegg
        If you're gonna steal, steal from the best. Besides, the last 4-door Aston I've heard of was the Lagonda.
          drew
          • 1 Year Ago
          @otiswild
          Other than the Rapide, I assume?
        scooter
        • 1 Year Ago
        @Koenigsegg
        Yeah, I bet a bunch of DB9 and Rapide owners are all up-in-arms because Fusion owners keep trying to load groceries into their trunks mistakenly.
        crshcrstr
        • 1 Year Ago
        @Koenigsegg
        ...because the grill is a hexagon? Aston Martin\'s grills have two rounded sides, they\'re not straight hexagons. Let me ask, in your mind, who\'s grill ripped off who? BMW or Pontiac?
        JeffyJM
        • 1 Year Ago
        @Koenigsegg
        Yep. It's got an aston martin grill and looks like a million bucks. I wouldn't call it a knockoff though, because it's not trying to compete with an aston martin. It might help to be a little more informed when you come to these forums.
      Merc1
      • 1 Year Ago
      Why bother with articles like this? Is such irrelevant BS. You know full well Ford isn't going to run out of cars and dealers have plenty of them everywhere. STOP THE BS. M
      aviboy97
      • 1 Year Ago
      With numerous recalls, lackluster performance and sub-par fuel efficiency, how are thy selling so well?
        P54
        • 1 Year Ago
        @aviboy97
        Rental fleet my friend. Some auto brands sell most of their vehicles to rental fleets, then they are dumped on the used market a few years later.
        lordedardstark1
        • 1 Year Ago
        @aviboy97
        lackluster performance? It's still beats the competition...just not by as much as they thought.
          carlotta
          • 1 Year Ago
          @lordedardstark1
          Oh no. The Fusion is well behind the leaders in both performance and mpg.
      over9000
      • 1 Year Ago
      Two words: Rental fleets
      amerifight
      • 1 Year Ago
      I understand why the sales are good. Very nice looking car with a turbo option.
        carlotta
        • 1 Year Ago
        @amerifight
        The turbos are really lousy. The offer worse mpg and performance than the competition.
    • Load More Comments