Ward's Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out its game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.

Ward's says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.

One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.


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  • 164 Comments
      Turbo_S60
      • 1 Year Ago
      I think it would be foolish to kill off Dodge. The issue is there needs to be more difference between Dodge n Chrysler. Its kinda like Ford n Lincoln in that respect
      CEC
      • 1 Year Ago
      Dodge isn't going anywhere. It is Chrysler's volume seller.
      me_not_you
      • 1 Year Ago
      To kill dodge would be heresy!
      Street King
      • 1 Year Ago
      Dumb article, Dodge is muscle cars and sporty cars - those aren't trucks or minivans. New Dodge = Charger, Challenger, RWD Avenger replacement and Dart.
        FuelToTheFire
        • 1 Year Ago
        @Street King
        Since when was Dodge EVER sporty? When I think "Dodge", I think trucks, minivans, rental cars, and BMW wannabes driven by wannabe-gangstas
      mikeybyte1
      • 1 Year Ago
      They should position Dodge against Chevy/Ford, and Chrysler against Buick/Lincoln. Entry and near-luxury. Then again, times are changing and companies like Kia and Hyundai are trying to make one brand that does entry level to high end. So maybe Fiat sees Chrysler as having more potential on the higher end. But could they ever sell a Fiesta-sized entry? They have no product in that market segment. I would think a small sub-compact Dodge would make more sense than a Chrysler.
      SpitterGuy
      • 1 Year Ago
      This is just a bunch of speculation. This is only talking about what they saw on Chrysler's 3-4-5 year plan (whichever one it is). So they don't have a mid-size on there yet... what's to say they can't change the plan tomorrow? Ward's is just stirring the pot to create news (plus Autoblog enhancing the headline to take it a step further).
      phil
      • 1 Year Ago
      they were foolish splitting RAM off into a separate brand to begin with. Fiat sadly has little credibility in managing brands - see how they have massacred Lancia in Europe!
        Kyle
        • 1 Year Ago
        @phil
        seeing how the current RAM lineup is selling better than ever, winning awards left and right, I don't see how you've come to this conclusion.
          Mike
          • 1 Year Ago
          @Kyle
          Kyle I'm sure as the Dodge Ram it probably would do the same thing. You don't see Ford doing it with the F series and while GM has GMC they still make Chevy trucks.
      car czar
      • 1 Year Ago
      This is a bad move. Chryslers is shooting itself in the foot like ford and Lincoln. 300/charger, 200/avenger, caravan/town and country. I say move the 300 more upscale to compete with the new CTS /5series. Bring the charger down to mid size level (that would be awesome!!!! rwd mid size sedan) keep the challenger or the bring the Cuda. if the challenger only the Hemi versions like a specialty model like the SS. If its the Cuda you can have pentastar model, the cuda would do well to compete with the mustang, and camaro. Keep the caravan, if Chrysler going upscale they don't need a Mini Van dragging down the brand image. They are already redesigning the 200 they should be aiming at the MKZ, Lexus IS, Infiniti Q, and Buick. The Durango can stay it competes well with the Tahoe and explorer. See I just fixed Chrysler and dodge in one paragraph.
      space
      • 1 Year Ago
      If dodge goes under I. Will. Be. Pissed.
      mylexicon
      • 1 Year Ago
      Dodge is one of the Fiat-Chrysler nameplates that moves volume. It would be suicide to kill Dodge. If Chrysler absorbs Dodge, what will be their US luxury brand? Maserati? Alfa? Marchionne didn't say the Avenger was to be eliminated. He said the platform was to be eliminated and replaced with a new rear-wheel-drive Alfa Romeo 169 platform. The RWD Alfa platform is supposedly a short wheelbase derivation of the 300/Charger platform. It appears that the Charger and Avenger will be merged into a new product, probably for CAFE compliance, since fullsize sedans are going to be outlawed. Perhaps the Avenger nameplate will go, but it is the Charger that is supposedly being killed off by CAFE 2025, which requires long wheelbase sedans to achieve 34mpg combined. Good luck getting a Charger to make those kinds of figures without killing the profit margins or the usefulness of the vehicle.
        Yeah yeah
        • 1 Year Ago
        @mylexicon
        Pehaps Chrysler doesn't absorb Dodge. Chrysler stays the more upscale brand, while Fiat is greatly expanded to replace Dodge as the mainsteam/volume brand. At the moment, that doesn't look too wise since I'd guess the average American thinks more highly of Dodge than Fiat. But it wasn't that long ago we thought of Hyundai and Kia as second rate manufacturers. Reputations can change over time. I still question whether it's a good idea though.
          mylexicon
          • 1 Year Ago
          @Yeah yeah
          Maybe Fiat could take over for Dodge since Dodge is lacking street cred in the A,B,C segments, but Dodge probably has more credibility for crossovers, SUVs and performance sedans. Dodge to be the new Pontiac? I dunno.
      LinuxAddict
      • 1 Year Ago
      I cant imagine a Charger w/o the Dodge mean looking grille.
      omgcool
      • 1 Year Ago
      Malarkey. The Avenger is supposed to be replaced with a RWD successor. I for one am unconditionally excited to see what they dream up. A RWD, competitively priced midsize sedan with Chrysler group's now-excellent build-quality and technology packaging is very intriguing to me. And the storied American nameplate is a bonus. I don't buy the demise of Dodge for an instant.
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