2013 Ram 3500 HD
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  • 2013 Ram 3500 HD front 3/4 view
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  • 2013 Ram 3500 HD
  • 2013 Ram 3500 HD front 3/4 view
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  • 2013 Ram 3500 HD
  • 2013 Ram 3500 HD front view
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  • 2013 Ram 3500 HD seat detail
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  • 2013 Ram 3500 HD
  • 2013 Ram 3500 HD digital display
  • 2013 Ram 3500 HD
  • 2013 Ram 3500 HD digital display
  • 2013 Ram 3500 HD
  • 2013 Ram 3500 HD digital display
  • 2013 Ram 3500 HD
  • 2013 Ram 3500 HD digital display
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  • 2013 Ram 3500 HD digital display
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  • 2013 Ram 3500 HD door detail
  • 2013 Ram 3500 HD
  • 2013 Ram 3500 HD door detail
Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.

It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 – even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.


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    • 1 Second Ago
  • 18 Comments
      GirchyGirchy
      • 2 Years Ago
      I drove one of the Laramie Longhorns last week for a short bit....hard to see how it can be any more posh! It was darn impressive.
        fuzzyfish6
        • 2 Years Ago
        @GirchyGirchy
        I'm guessing using the expensive leather that the SRTs are getting and Alcantera headliner. But otherwise I agree with you, the current Longhorn is already crazy nice inside.
      ddirkdiggler302
      • 2 Years Ago
      why cant they do this to the chrysler brand? Im a chrysler fan but I wish they would push the brand a little higher. Good luck.
        bK
        • 2 Years Ago
        @ddirkdiggler302
        because these big pickup trucks are the money makers.
      Master Austin
      • 2 Years Ago
      Ford has a few top trims, Limited, Platinum, and King Ranch. Obviously there is a demand if they have so many, as it is, I believe I read somewhere that the F-series0 commands the highest transaction price of any pick up truck and that's mainly because of the high rate of 250-350 sales, coupled with the higher trim levels. Its not uncommon to price out one of those over $60K.
      rstonnerdd
      • 2 Years Ago
      Luxury high end trucks: the automotive equivalent of a lead crystal socket set. Looks real neat but probably won't see a lot of work. Three, two, one . . . . let the hating begin!
        IBx27
        • 2 Years Ago
        @rstonnerdd
        What if you use a truck to tow a show horse trailer or a 30' luxury camping trailer?
      ammca66564
      • 2 Years Ago
      They could upholster it in Hoss-hide, and call it the Bonanza.
        The Wasp
        • 2 Years Ago
        @ammca66564
        I'm not sure many people would want human leather seats.
          Paul
          • 2 Years Ago
          @The Wasp
          Hoss is slang for horse, hence why Hoss on Bonanza was nicknamed Hoss.....he was big and strong like a horse.
          • 2 Years Ago
          @The Wasp
          [blocked]
      Fiatguy96
      • 2 Years Ago
      Make it a Chrysler! Chrysler should have ultra-luxury versions of both the Ram and Durango. The Escalade has that market all to itself...
        The Wasp
        • 2 Years Ago
        @Fiatguy96
        They tried the Aspen and I guess that wasn't very popular.
          John
          • 2 Years Ago
          @The Wasp
          Mainly because the aspen wasn't nearly upscale enough when compared to the durango.
      canuckcharlie
      • 2 Years Ago
      There's always more room for leather and chrome
      car czar
      • 2 Years Ago
      Well if ford partnered with Harley Davidson for its motorcycle pickup. I'm up for a Viper powered Ram 1500 Ducati edition complete with body kit lowered air suspension, 24" wheels and the loudest factory pipes allowed. Oh yeah let's not forget that beautiful Ducati red paint job. Now that would be one sexy Italian pickup.
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