Based on the always-online reality of the newly minted Xbox One, it's no surprise really that there's a significant social component to most of the driving games we're seeing at Los Angeles' Electronic Entertainment Expo (E3) this year. Ubisoft's The Crew writes that message in large type, with racing action that attempts to seamlessly blur the line between single-player and multi-player fun.

Available early next year for both Microsoft's Xbox One and Sony's Playstation 4, The Crew will present gamers with an expansive open-world version of the United States. Developer Ivory Tower is calling the game "unprecedented" in terms of scope; hinting that everything that you can see in and around the landscape is both reachable and drivable. We're not exactly sure if that means one could, for instance, drive from Los Angeles to New York without interruption, but it seems at least that loads of major cities will be extensively rendered.

This huge world is designed to be populated with other gamers rather than car-toting bots, whom you may choose to compete with, team with or ignore completely, as you prefer (your "Crew," as it were). The second video below, which shows some real game play, details how this works very well, at least in theory.

Of course, as with all of the next-gen games we've seen to date, The Crew looks positively jaw-dropping in its graphical presentation. Scroll down to have a look for yourself, and to read the official press release.
Related GalleryThe Crew: E3 2013


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UBISOFT® STEERS GAMERS INTO NEXT-GEN WITH NEW OPEN WORLD DRIVING TITLE THE CREW

LOS ANGELES – June 10, 2013 – Today at the Electronic Entertainment Expo (E3), Ubisoft revealed The Crew, a revolutionary online action-driving game developed exclusively for Xbox One®, the all-in-one games and entertainment system from Microsoft, the PlayStation® 4 computer entertainment system and for PC, to be released early 2014.

Development of The Crew is being led by Ivory Tower, a team of racing game veterans and an exclusive partner to Ubisoft, in collaboration with several Ubisoft studios including Reflections Ltd., a Ubisoft studio, best known for its work on the Driver® franchise.

The Crew propels gamers on a reckless ride through a massive open world version of the United States of America, brimming with exciting challenges and diverse terrain - from city to suburb, county to county, state to state, coast to summit. The Crew redefines the level of freedom players experience in a driving game by offering a playground of unprecedented scope in which any driving fantasy can be realized: street, dirt, cross-country, circuit and more.

To bring that vision to life, The Crew leverages the capabilities of new hardware to connect players online like never before. The Crew's persistent online world is populated by other real players, meaning any other car is a potential rival or ally, and naturally fostering both competition and cooperation among players. This living world provides a tailored experience to a new generation of gamers, as each player is given the choice to play alone, or to team up on-the-go with friends to accomplish collective challenges.

Finally, players can continue to interact with The Crew game world on a second screen via the companion application that will be available soon for iOS® and Android™ devices. The Crew companion app will allow for peripheral, complementary experiences, providing a more intricate player experience overall.

"We want to give players a driving experience that goes way beyond the classic circuit-based racing games and really captures the boundless sense of freedom of driving across the U.S.," said, Julian Gerighty, creative director, Ubisoft. "Our teams are harnessing the power of next-generation platforms to make The Crew a challenging, immersive and non-stop world that can be shared by millions of players. This is a brand new driving game experience unlike anything that's come before it."