2013 Ford C-Max Energi
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In a sort of "man bites dog" development for the green-car set, Ford plug-in hybrid drivers are hooking themselves up to charging stations at a greater frequency than drivers of the automaker's pure battery-electric Focus, Green Car Reports says, citing a presentation Ford's Mike Tinskey made in oh-so-green Portland, Oregon.

Using Ford's MyFord Mobile smartphone app that tracks driving habits, Ford has found that about 60 percent of miles driven in Ford's Fusion and C-Max Energi PHEVs are all-electric. Those models have a 21-mile all-electric range. So, should it surprise us that Energi owners plug in more frequently than Focus EV drivers? The Focus can go 76 miles between charges. Tinskey credits the phenomenon to what he calls "gamification," in which Energi drivers make it a bit of a competition to find how far they can go without hitting the gas station. Since the Focus wouldn't know what to do at a fuel pump, drivers only plug in when they need to.

Whatever the reason, the overall data set here is fairly small. Through May, Ford sold 2,027 and 1,194 units of the C-Max and Fusion Energy PHEVs nationwide, respectively, while moving 723 units of the Focus Electric.


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    • 1 Second Ago
  • 25 Comments
      Smoking_dude
      • 1 Year Ago
      Sadly initial data are missing. Same with tesla model s. At the beginning owners charged every night. Then from time to time, and now based on their profile. Now plug-in drivers are adapting. It makes sense but is the contrary what ppl used think. If you empty the battery of a phev "YOU HAVE TO USE THE GAS ENGINE" they say. Like fox said, the Volt is "broken" it the battery is empty. It does not come to ppls mind that if you take a break you also can tap some electrons. Or whilst shopping, during work... Although everybody has a smartphone, charging your car is still "strange". Same thought ford execs and that is what researchers told 'em, which is based on ppls opinion. The article quotes that 60% of the trips are done on ev mode. Probably an EV might be not an option for those folks having not enough range, or beeing too expensive.
      Ryan
      • 1 Year Ago
      My Dad has that color C-Max Energi and we took it out last weekend on a road trip and hunted down quite a few charging stations on Plug Share. And we even added one new one. I think it also might lead to the discovery that charging times of 1-2 hours would be ok if you got 200 miles of range. You don't always need a really fast charge of 15 minutes if you can plan your long trips and factor in that time. You can either find something to do or take a nap.
      Naturenut99
      • 1 Year Ago
      It all depends upon your trip lengths. If you only need one charge at home to get you to and from, your probably not looking to charge elsewhere. A PHEV owner, likely has trips longer than its EV range and therefore wants/needs to charge more often. It's basic math.
      jeff
      • 1 Year Ago
      Well duh, They have shorter battery range and drivers are playing a game to see how little gas they have to burn. They plug in more often because they run out of electrical juice sooner.... Did anyone really expect a different result?
      Ziv
      • 1 Year Ago
      The gamification quote seems accurate. I borrowed a friends MKZ hybrid and spent a half hour trying to keep the green efficiency globe going as much as possible. And when Toyota loaned me a Prius while my RAV was being repaired I turned on the ECO mode and was having fun trying to keep the ICE from going on, much to the dismay of the cars behind me...
      Spec
      • 1 Year Ago
      The effect is also known as 'gasoline anxiety'.
      fly by wireless
      • 1 Year Ago
      Let's see... shorter electric range by a huuuuge margine = greater need to charge more often. What part of this math is hard to do? News at 10: drivers of cars with less mileage and range visit the gas station more often, studies show...
        Giza Plateau
        • 1 Year Ago
        @fly by wireless
        You're missing the point, flyby. They have an ICE that kicks in so they don't have to recharge but importantly they want to recharge to stay on the battery drive side of things and avoid using fuel.
      Rotation
      • 1 Year Ago
      What? I also play a game on my LEAF to see how far I can go without hitting the gas station. The stakes are considerably higher, because even if I can find a gas station, it doesn't let me go any further. I have a friend with a Volt, he charges every time his car is near a charger. I have a LEAF, I don't bother to charge more than once a day because I can.
      Aaron
      • 1 Year Ago
      My i-MiEV goes 3-4 days without charging. I can do this because I have 80+ miles range in the city. Plug-in hybrids don't have that kind of battery capacity, so they (obviously) have to charge more frequently.
      diffrunt
      • 1 Year Ago
      More people would buy EV's if they had induction charging, where ever they happened to be, especially the fairer sex.
      Vlad
      • 1 Year Ago
      In other news, people with smaller batteries in their smartphones charged them more often.
      Duncan Watson
      • 1 Year Ago
      EV drivers plug in every night and at work if it is available. We only use public charging stations when we are pushing the limits of our range or testing the infrastructure out. I certainly don't wait until the battery is low to plug in, most times I plug in with more than 3/4 of the battery left or 55+ miles range remaining.
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