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With summer quickly approaching, we're eagerly awaiting some seat time in our favorite droptop models, cars that allow us to take in the sunshine and the warm air afforded by the summer months – especially for those of us who reside in states with bitterly cold winters. And while many Autoblog team members are already happy convertible owners (fun fact: three of us own Mazda Miatas, and there's even a Saab 9-3 Viggen droptop looming in the AB personal fleet), new sales data shows that the best-selling 'vert through May of this year is the 2013 Volkswagen Beetle Convertible – the topless version of the second-generation New Beetle that launched in 2011 as a 2012 model.

According to Volkswagen, roughly 6,500 Beetle Convertible models have been sold in the first five months of this year. Behind the Vee-Dub are the Chevrolet Camaro Convertible with around 5,500 units sold and the Chrysler 200 Convertible with around 5,400 models sold. For comparison, Volkswagen has only sold a little more than 2,000 examples of its other droptop model, the Eos.

Volkswagen offers its Beetle Convertible in a wide variety of trims, including special '50s, '60s and '70s editions. The German automaker also offers three different engine options for US customers, including our market's one-and-only diesel convertible. Scroll down for more information in VW's press blast.
Show full PR text
Beetle Convertible is on a roll - and not just in Alaska

As summer beckons, the Beetle Convertible is on a roll, with a fetching new commercial and the year-to-date sales leadership among all convertible models in the U.S. market.

With top-down season upon us, sales data confirms that the Beetle Convertible enjoyed a comfortable lead in U.S. sales through May, with nearly 6,500 units sold compared with about 5,500 sales of the second-place model, the Chevrolet Camaro Convertible, and 5,400 for the third-place model, the Chrysler 200 Convertible.

And the relative performance of the Volkswagen Beetle Convertible seems to be improving as summer gets closer: With sales of more than 2,000 units in May, the car more than doubled sales of the next-best-selling convertible competitor, the Camaro, which sold only about 1,000 units in the month.
Maybe it's the commercials as well as the arrival of summer weather. In the wake of the tremendous popularity of its Beetle Convertible ad depicting a "holdup" at a convenience store, VW has released online a commercial featuring the midnight sun in Alaska.

In the spot produced by Volkswagen along with its ad agency, Deutsch, a young woman is awakened in the wee hours by her boyfriend, who's standing next to a Beetle Convertible out in the street. It's 1:43 a.m. and sunny, so something is obviously skewed.

And as they drive around town in the Beetle, with the sun in full blaze, the streets are deserted. A cop is asleep. An elk is standing in the middle of the business district. And then the twist becomes apparent as they drive out of town past a sign that says "Fairbanks, Alaska. Land of the Midnight Sun."


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    • 1 Second Ago
  • 31 Comments
      Stang70Fastback
      • 1 Year Ago
      Gotta hand it to VW. It's amazing how with just some subtle tweaks, they were able to take the rather odd and not-too-attractive 1st Gen New Beetle and turn it into a rather handsome car.
      Rochester
      • 1 Year Ago
      By any measure of my personal automotive values, I should hate this car. It's small, FWD, underpowered, somewhat feminine and goofy looking. And yet, every time I'm at my dealership, (which also sells VW), I find myself totally drawn to the new Bug. I can't explain it. It's cool. Somebody shoot me.
      ChrisH
      • 1 Year Ago
      Traded my Mustang (2013) convertible in on one in March, best trade I have made. Worlds apart in quality. The VW just has the fit and finish the Mustang never had. Throw in a top that goes down or up in about ten seconds , even moving, and its just so much a better convertible. Won't say there is no room to improve on it, for there is. Still having owned a more than one and one Mustang, this has turned out to be my favorite. Tried the EOS, but shudder to think of how many moving parts I saw there, you know something has to break. 200 was a joke, Camaro's are worse fit and finish than Mustangs and had a year of seriously bad tops. Miata, well love them but need the spare seats.
      thecowfers
      • 1 Year Ago
      Most of the people I see on the East Coast during the summer drive around with the tops up. It's too hot for them? Why did they buy the bloody convertible in the first place?
        J'e Finest
        • 1 Year Ago
        @thecowfers
        Lmao, I have noticed that too!
        CTMechE
        • 1 Year Ago
        @thecowfers
        I'm in CT, and while I usually drive most of the time with the top down, the fact is that you really bake in the sun during midday. It's just hot, and particularly bad if you have even remotely sensitive skin. For short trips, top down is fine in midday. Teleny411 has it right - mornings and evenings are the best times for a convertible.
        • 1 Year Ago
        @thecowfers
        [blocked]
        • 1 Year Ago
        @thecowfers
        [blocked]
      eliotsmeliot
      • 1 Year Ago
      Since the latest Beetle started selling, I don't think I've seen more than one. They alienated the female customers by trying to reduce the "cuteness" of the car, but it's still way too feminine for most guys. So have butch lesbians been on a shopping spree lately? Because I really don't see who else falls into this demographic.
      knightrider_6
      • 1 Year Ago
      LOL at Autoblog for combining a muscle car and a "cute" chick car into one category. Do you think buyers cross shop between those two?
        knightrider_6
        • 1 Year Ago
        @knightrider_6
        On the other hand given the minuscule sales numbers compared to all car sales (15 million) these two could be added to "miscellaneous"
      Basil Exposition
      • 1 Year Ago
      Wrangler. Jeep Wrangler.
      Julio B
      • 1 Year Ago
      Are the Fiat 500C or the Jeep Wrangler considered convertibles?
        razorpit
        • 1 Year Ago
        @Julio B
        Not sure if the Fiat 500C is considered a car or a toy...
      RonMcCord
      • 1 Year Ago
      For all the people bashing new beetle buyers lets think about this one. Jeep wrangler is one of the biggest barbie buying chick cars out there, a real poser vehicle with so many just seeing the mall and not being used offroad. How about the v6 mustang or camaro, see tons of middle aged chicks driving them let alone hillbillies. The beetle hardtop neither tries to to say Heh I am too cool for school, it does not try to suggest how rugged it is or that it is a fast sportscar that really isnt. No the Beetle has an honest charm to it, a good solid proven engine and transmission with performance numbers in turbo form that should satisfy all but the biggest boy racer. Oh and another thing it does not look boy racer. So it defies categories if you see someone driving the newest version of the beetle what do you think about them. I think it says more about that beetle driver then all of the aforementioned cars. No I do not own one but I definitely think I will add it to my test drive and give it a shot to unseat my favorite ford focus hatch titanium.
        Julio B
        • 1 Year Ago
        @RonMcCord
        I read all the comments and have seen very little to no bashing of the beetle in this thread. You are the one bashing other convertibles. There is no need to hide your insecurity complex here...
      Kris O.
      • 1 Year Ago
      False... The Jeep Wrangler is a convertible by definition
      trzjax
      • 1 Year Ago
      No Miatas on the list?
      48Chevy
      • 1 Year Ago
      I really like what VW has done with this Beetle, I just hope in few years when it gets a refresh VW bites the bullet and puts some sort of grille opening on the bonnet to complete the transformation from cute ride to cool ride. I mean, the shape is Beetleconic, everyone knows it's front engined, and, the current front bumper doesn't quite look right.
        • 1 Year Ago
        @48Chevy
        [blocked]
        Dom
        • 1 Year Ago
        @48Chevy
        Looks like the front bumper has changed for the turbos mid-2013MY. They now look different then the one shown in the article.
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