• Jun 7th 2013 at 12:00PM
  • Add
What is it about public bathrooms that screams driver safety marketing opportunity?

Earlier this week we wrote about Mini scaring women in the ladies room with airbags installed in soap dispensers. Their aim was to educate women on the dangers of applying makeup while driving.

Would a similar tactic be effective with men? A new campaign in the U.K. now has guys on the defensive in bathrooms. Only this campaign makes more sense. In men's bathrooms, in pubs across the U.K, the marketing firm Leo Burnett placed mirrors that simulate a gory impact. While men groom in between drinks, the mirror randomly shatters and a bloody face appears as if someone had been thrown through a windshield in an accident.

Their filmed reactions are just as priceless as the ladies'.

This campaign makes sense. The lads are in a pub to drink and this campaign is aimed to stop them from driving home intoxicated. There are also firmer numbers to back up the public safety threat of drinking and driving than the distracted driving campaign tied to makeup application. According to the Department of Transport there were an estimated 9,900 car accident casualties in the U.K. which involved alcohol in 2011.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X