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What is it about public bathrooms that screams driver safety marketing opportunity?

Earlier this week we wrote about Mini scaring women in the ladies room with airbags installed in soap dispensers. Their aim was to educate women on the dangers of applying makeup while driving.

Would a similar tactic be effective with men? A new campaign in the U.K. now has guys on the defensive in bathrooms. Only this campaign makes more sense. In men's bathrooms, in pubs across the U.K, the marketing firm Leo Burnett placed mirrors that simulate a gory impact. While men groom in between drinks, the mirror randomly shatters and a bloody face appears as if someone had been thrown through a windshield in an accident.

Their filmed reactions are just as priceless as the ladies'.

This campaign makes sense. The lads are in a pub to drink and this campaign is aimed to stop them from driving home intoxicated. There are also firmer numbers to back up the public safety threat of drinking and driving than the distracted driving campaign tied to makeup application. According to the Department of Transport there were an estimated 9,900 car accident casualties in the U.K. which involved alcohol in 2011.

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    • 1 Second Ago
      • 2 Years Ago
      A grossly irresponaible thing to do - - - I have a heart condition and if this had happened to me I very well might have had a coronary. Further, the point of the campaign was not even clear unless there was something posted elsewhere that I didn't see.
      • 2 Years Ago
      that would scare anybody for sure,not only that would have to change their shorts too I'm sure.It was a well blunt point.Would if then guys needed a drink after that though to calm down
      • 2 Years Ago
      I think I'd find someplace else to give my business to; this is about as crass as church nazis going into a pub and preaching to the clientele that they're all damned and going to h*ll for drinking. It's a BATHROOM--people expect some privacy, not a gross assault masquerading as a 'drunk driving campaign'.
      • 2 Years Ago
      Over the top unnecessary. Could give some guy a heart attack. I can see some sort of message that hits home but not to scare someone to this extent.
      • 2 Years Ago
      • 1 Year Ago
      I'd hope some old geezer like myself wouldn't come in and have that happen rite before having to do what we came in for, say if all the stalls were occupied. Afraid I'd do what I had to do rite there in me drawers before given a chance at an empty stall.
      • 2 Years Ago
      What are the limits to the nanny state? This is totally wrong. When are people going to react to such bullying? The health fruitcakes and religious nuts have taken over.
        • 2 Years Ago
        What are the limits to idiots posting online?? This is in the UK, not in the US. And please, tell me how stopping drunk driving relates to either the "health fruitcakes" or the "religious nuts".
      • 2 Years Ago
      This is nuts! It probably freaked them out bad enough they had a couple more beers before they left! What would they have done if they caused a heart attack or triggered a seizure in someone? Dumb move on the bars part.
      • 1 Year Ago
      TOTALLY FAKE!!!! lol Those guys are acting and BADLY!!! lol Someone would get sued Immediately had that happen on the real. Por favor no me vengas con esa mierda. lol
      • 1 Year Ago
      Just let it kill someone with a heart attack, and we will all see how long it keeps going.
      • 1 Year Ago
      • 1 Year Ago
      I would find it totally acceptable to pick up that garbage can and smash everything in that bathroom after they did that.
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