The 2014 Ford Fiesta is in showrooms now with refreshed styling and new performance ST model, but it's what isn't yet available that should help the Fiesta stand out from the growing crowd of subcompacts. Aside from the new 1.0-liter EcoBoost model coming later this year, Ford recently told us that a new Fiesta SFE trim level is on the way that should put the updated Fiesta at the top of its class for fuel economy.

The new Fiesta SFE will hit an estimated 41 miles per gallon on the highway when equipped with the six-speed automatic transmission. The current listing on fueleconomy.gov shows the 2014 Fiesta getting up to 29 mpg city and 39 highway, but the SFE will get minor aero tuning and a recalibrated engine controller to help bump the highway figure past rivals like the Chevrolet Sonic and Nissan Versa – both of which top out at 40-mpg highway. There's still no word as to when the small 1.0-liter EcoBoost will show in the US, but Ford has indicated that engine's fuel economy isn't expected to be released until October.

UPDATE: official press release added below
Show full PR text
2014 Ford Fiesta Earns Best-in-Class 41 MPG on the Highway

-2014 Ford Fiesta achieves best-in-class highway fuel economy
-Ford Fiesta becomes only car in subcompact class to return more than 40 mpg on the highway
-Ford Fiesta Super Fuel Economy package combines aerodynamics and a patented PowerShift six-speed automatic transmission

DEARBORN, Mich., June 12, 2013 – The new 2014 Ford Fiesta has achieved 41 mpg in EPA testing. Fiesta is the only subcompact car to surpass 40 mpg.

The fuel economy claim is for Fiesta SE with the Super Fuel Economy package that includes Ford's 1.6-liter engine and PowerShift automatic transmission. Along with the EPA-certified 41 mpg highway rating, Fiesta achieves 30 mpg in the city and 34 mpg combined.

The claim is significant because fuel economy is often cited as the No. 1 reason for purchase consideration in the subcompact class, according to Ford data. The new 2014 Fiesta will be arriving in dealers soon.

"The 2014 model is shaping up to be a game changer for Fiesta," said Liz Elser, Ford Fiesta marketing manager. "With the addition of Fiesta ST and the award-winning 1.0-liter EcoBoost®, we have fantastic performance and fuel efficiency. But with today's news, buyers will have a fuel-efficient Fiesta no matter which they choose."

Two key technologies help Fiesta achieve fuel economy leadership – its advanced aerodynamics and dry, dual-clutch PowerShift automatic transmission.

In terms of aerodynamics, the SFE package adds rear spoiler, side air deflectors, underbody shields, lower grille blockers, low-rolling-resistance tires and cruise control. Together, these features decrease the amount of fuel needed to push the car through the air at speed.

The second enabler is the PowerShift transmission. Unlike regular, hydraulically operated automatic transmissions that use power-sapping torque converters, wet clutches and pumps, Ford's new dual-clutch PowerShift automatic consists of two manual transmissions – in the same case – working in parallel. Each has its own independent clutch unit controlled by computers, and fast-acting electromechanical actuators that shift the gears.

In addition to the leadership claim for highway fuel economy, the new Fiesta boasts a best-in-class suite of technologies and features that give drivers a connected, yet untethered, driving experience.

A new MyFord Touch® system with 6.5-inch touch screen featuring enhanced voice control is now available, providing drivers more options than ever for navigation, communication and entertainment functions. Fiesta still features SYNC® AppLink™ capabilities pioneered on the first Fiesta, which allow drivers to access and control Ford-approved smartphone apps with voice commands and vehicle controls while on the go, helping them keep their hands on the wheel and eyes on the road. Turn-by-turn navigation remains part of SYNC Services.

Ford MyKey® is a new feature for Fiesta, which enables parents to encourage safer driving and limit their teenagers' exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 79 Comments
      Fuzz
      • 1 Year Ago
      Anyone know if this is using the Ford DCT? or standard auto?
        Alex
        • 1 Year Ago
        @Fuzz
        The standard auto on the Fiesta is the DCT.
          John
          • 1 Year Ago
          @Alex
          The DCT has a select shift feature on the shifter that allows up and down shifts at will.
          methos1999
          • 1 Year Ago
          @Alex
          Next question is whether the refresh adds paddle shifters for the auto. That would totally sell me on one.
      George Krpan
      • 1 Year Ago
      Consumer Reports is saying that Ecoboost is not getting the gas mileage that is claimed. This motor makes 123hp. This car will be good to drive. My first gen xB has 100hp and it is fun.
      Avinash Machado
      • 1 Year Ago
      Hope it will get that number in real world driving.
      Sorten Borten
      • 1 Year Ago
      For a brief moment I thought this was the number for the1.0L ecoboost engine. That would have been a huge disappointment.
      eideard
      • 1 Year Ago
      My wife has had her 2013 Fiesta 5-door Hatch for 5 months, now. Overall consumption, mixed commute + in town for shopping on the weekend = 41+mpg. And the DSG 6-speed auto is a delight btw.
      Koenigsegg
      • 1 Year Ago
      what an ugly car, too many ugly cars on the market
        Ziv
        • 1 Year Ago
        @Koenigsegg
        Tesla Fan, you are a blight upon Tesla's reputation. I think less of Tesla knowing you are a fan boy of Elon's. Everything about your posts makes me think that the Tesla isn't as great a car as I had previously thought. Every time I read one of your posts, I cringe at the thought that some parent knows they have a teenager lurking in their basement posting crap.
          Marcopolo
          • 1 Year Ago
          @Ziv
          @ Ziv, "Every time I read one of your posts, I cringe at the thought that some parent knows they have a teenager lurking in their basement posting crap." ROFL !
        • 1 Year Ago
        @Koenigsegg
        [blocked]
      groingo
      • 1 Year Ago
      SInce they are pushing fuel mileage, they still haven't even come close to my 94 Geo Metro that gets 43 m.p.g. around town on winter blend and summer blend 46 and over 52 m.p.g. on the highway all for an initial purchase price of $1200.00 and no Fuc-ing electronics to fail either! BEAT THAT FORD!
        NightFlight
        • 1 Year Ago
        @groingo
        ..... and how many creature comforts does that Metro have? What are the safety ratings like? How much does it weigh? Your car has the structural integrity of wet cardboard, and will fold like an accordion in an accident. You can't compare your 55HP three cylinder POS to a fully featured, modern vehicle like this.
          • 1 Year Ago
          @NightFlight
          [blocked]
        icemilkcoffee
        • 1 Year Ago
        @groingo
        I agree that the old Sprint and Metro were engineering marvels. BUT- only the stick shift versions got those phenomenal gas mileage. The automatic versions of these Geos got at least 10mpg worse. That is something you have to credit the modern car makers with- they have managed to make auto transmissions fuel efficient.
        ngiotta
        • 1 Year Ago
        @groingo
        They've already beat it. Have you seen what you're driving? Seriously though, crash standards have added a ton of weight to vehicles in the 20 years since your Geo came out, which is also why if you had a serious accident in a Geo Metro, you're in serious trouble. The Fiesta? 4-5 stars in every crash test scenario-- and likely a helluva lot faster than your Geo too.
        • 1 Year Ago
        @groingo
        [blocked]
      Andrew
      • 1 Year Ago
      dout it FORD always lyes about there fuel economy I'm guessinf 26 highway and 20 city
        m_2012
        • 1 Year Ago
        @Andrew
        5.0 Mustangs get that. Are you crazy?? Looks like the average is 36MPG....http://www.fuelly.com/car/ford/fiesta
        • 1 Year Ago
        @Andrew
        [blocked]
          m_2012
          • 1 Year Ago
          A first grader could do better. Don't put them down so hard. :)
        NightFlight
        • 1 Year Ago
        @Andrew
        Seriously? 26 highway?
      EVnerdGene
      • 1 Year Ago
      Just think, if everyone drove sane-sized cars like this we wouldn't need to import any oil at all and CO2 output is directly related to fuel consumption.
        • 1 Year Ago
        @EVnerdGene
        [blocked]
        EVnerdGene
        • 1 Year Ago
        @EVnerdGene
        I was referring to how wasteful it is to drive a 6000 pound box (aka: FUV) to pick-up your cigs and lotto tickets. Or how about commuting in a Ford F250 dually?
        dovegraybird
        • 1 Year Ago
        @EVnerdGene
        I have the idea the nerd doesnt know what we all use oil for in this country.
        2 wheeled menace
        • 1 Year Ago
        @EVnerdGene
        I agree. Not sure why people chose to torture themselves at the pump so much. Even a mid sized car like a camry or accord is an improvement over the majority of what's on the road.
      knightrider_6
      • 1 Year Ago
      So... 31 mpg in real world?
      m_2012
      • 1 Year Ago
      All this means is I have to go to the 2nd page of AB to get Tesla news! Come on, its been almost 24 hours guys.. All joking aside. These will continue to sell well and the extra MPG is just a bonus. YMMV - I am glad to be in the group that far exceeds EPA estimates. No bring on the 2.0 turbo in this!
        m_2012
        • 1 Year Ago
        @m_2012
        "Now"...damnit AB, when will an edit/search/delete/sort feature be added. I feel like I should have my dial up modem to access this site.
      Anderlan
      • 1 Year Ago
      BEWARE MPG BUMPS BY FORD not verified by others.
        Anderlan
        • 1 Year Ago
        @Anderlan
        OK, maybe I'm being a tad mean. But their gas econobox is beating their hybrid in the real world.
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