After three years of research, Breakfast Products has introduced Points - self-touted as the most advanced sign on earth. While we cannot substantiate that particular claim, the three-arm directional display is an interesting and innovative approach when it comes to delivering information to those within its immediate vicinity.

In a nutshell, Points utilizes an Internet connection to update a five-segment interface menu that is located at user height on its pole. Using digital data (compiled from Twitter, Foursquare, RRS feeds, etc.) and onboard sensors, the motorized directional arms swing to display information about cities, sporting events, transit, etc... all of which is easily read by those nearby (watch the video, and it will all make sense).

Physically speaking, the Points sign is nine feet tall, six feet wide and primarily constructed of lightweight and corrosion-resistant aluminum. Mechanically speaking, the arms utilize micro transmissions (with 11 gears and multiple motors) and rotary electrical interfaces (removing the issue of tangled wires) to smoothly swing 360-degrees around the pole regardless of weather or temperature. Electronically speaking, more than 16,000 LED lights ensure that the displays are bright and readable. Lastly, the processor has been designed to keep its chipset cool and minimize power drain.

We can think of countless applications for Points (airport terminals and car shows would be a perfect fit), assuming it all works as advertised. Larger versions with even more swinging arms would work well for those behind the wheel. Rest assured, this is just the tip of this digital information iceberg. Check out Points by scrolling below to see the video, then head on over to Breakfast Products' website to try it out remotely via Twitter.


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    • 1 Second Ago
  • 16 Comments
      Matthew A Clarke
      • 2 Years Ago
      those signs are screaming "please hack me and put a stupid message on there"
      jf.bouchard
      • 2 Years Ago
      One word: Ads.
      jbserra
      • 2 Years Ago
      Will come in handy for the zombie apocalypse
        • 2 Years Ago
        @jbserra
        [blocked]
        creamwobbly
        • 2 Years Ago
        @jbserra
        "Zombies . . . run!" "Prison . . . 20 episodes" "Hyundai Tucson . . . 32 mpg (ha!)"
      sp33dklz
      • 2 Years Ago
      I would like a "Points" sign that shows me where the restroom is, and it's occupancy level.
      JAM
      • 2 Years Ago
      Seems like a dead concept this would of been great before we all had smart phones, with gps on them and internet.....
      A
      • 2 Years Ago
      Just what we need, MORE distraction on the road. This is thinking without thinking at its worst.
        Queryanalyzer
        • 2 Years Ago
        @A
        What? You do realize that this is not going to be sitting on the side of the highway right? Its most useful (the novelty factor and all) is some place with high pedestrian traffic. Just like the location used in the video, Brooklyn Bridge park.
      T-Mille
      • 2 Years Ago
      Minecraft font...
      Anonymous Howard
      • 2 Years Ago
      How long before it is tagged on and sticker bombed?
      knightrider_6
      • 2 Years Ago
      I don't like these but at least they are not as annoying and distracting as the giant digital billboards which display a new ad every 5 minutes.
      foxtrot685
      • 2 Years Ago
      OR... I can just use twitter, Facebook, the ESPN app, four square, and my RSS feeds on my phone. The winner of the 2013 "Answer to question no one asked" award goes to breakfast products! Sadly, upon further review, the award has been revoked due to the name of the company not adequately reflecting the product. Breakfast is actually useful, this product is not. Maybe they should be called Brunch Products... Brunch is pretty useless!
        henryhbk
        • 2 Years Ago
        @foxtrot685
        Actually very helpful say in an airport, if it showed where currently boarding flights are for instance, or mega-malls where finding things is tough (and the maps become useless due to size).
          creamwobbly
          • 2 Years Ago
          @henryhbk
          Airports yes, because people's telephones could easily eat through their 8 hour battery life during a typical long haul flight. Malls? Well, there's a possibility you could get lost there. Or you could, y'know, not go to malls and pay far less and get better customer service at a local business.
      Rich
      • 2 Years Ago
      OH good, smaller font on a street sign that I drive past at 15-25mph.
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