A return to the 'plus' column? That's what happened last month to Toyota with its Prius line of hybrids, as the Japanese automaker boosted year-over year sales of the model.

Toyota sold 23,522 Prius vehicles, up 9.5 percent from a year earlier. Sales of the standard hatchback Prius jumped 17 percent from a year earlier, while Prius C and Prius V sales rose 2 percent each. Toyota is also planning to unveil a new advertising campaign for the Prius this month.

Through April, sales among the Prius's hatchback, plug-in, compact and wagon variants had been down 12 percent from a year earlier to almost 76,000 units, as Toyota's faced increased hybrid and plug-in competition from automakers such as Ford, General Motors and Hyundai. With May in the books, year-to-date Prius sales are down 7.8 percent from May 2012 figures to a total of 99,135 vehicles. We'll have our monthly green car sales recap up momentarily.


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    • 1 Second Ago
  • 3 Comments
      • 1 Year Ago
      Toyota offered 0% financing for up to 60 months through June 3. That's the reason we bought our Prius V. Use Toyota's money for the purchase and let our money collect some more interest in the bank.
        EZEE
        • 1 Year Ago
        Yay! 0.3% interest compounded daily! :D Rolling in the dough.
      tom.madison
      • 1 Year Ago
      any reason for this? yen cheaper so toyota dealerships have some wiggle room on price? I dont think gas are much higher...
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