• Jun 5, 2013
Fact: Women often wear make up to work

Fact: Women often drive cars to work.

Therefore: Women applying makeup while driving to work causes 22% of accidents.

That's MINI's logic as it tackles the real scourge of Mexican roadways. Forget drunk driving, or texting while driving, or even plain old speeding. No, they're going after the real threat to drivers: Women applying make up. They plan on doing this by scaring them straight in the place where they're supposed to be putting on make up ... and filming the reactions.

Yeah, it doesn't make much sense to us either.

As workers refit airbags and install them in bathroom mirrors disguised as soap dispensers Mini gives us the ad's grand thesis.

"For their safety and the safety of others we demonstrate that there's a time and place for everything" the text reads.

Wouldn't that time and place be in a ladies room in front of a mirror? One would think these women would now be more apt to apply make up in the car, since now that they can't even trust bathroom mirrors. After exploding the airbags in women's faces as they attempt to touch up their lip gloss the ad tells us that 22% of car accidents are caused by women. Which surely must all be caused by makeup application, 'cause you know those ditzy gals!

No word yet on how Mini plans to hilariously educate the 78% of male drivers who cause all those other accidents.


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    • 1 Second Ago
  • 60 Comments
      You Sexy MoFo
      • 1 Year Ago
      Written by a woman while driving to work....
      garybradley2
      • 1 Year Ago
      I'll bet that really helps them sell Mini's.
      steve Vo
      • 1 Year Ago
      stupid.....
      msharvie
      • 1 Year Ago
      These airbags are pretty stupid.
      • 1 Year Ago
      I know not to put my make up on while I'm driving. This add won't keep me from doing it anyway, and it won't interest me in ever buying a Mini either.
      John
      • 1 Year Ago
      incredibly stupid - both the stunt and the article.
      quazachazed
      • 1 Year Ago
      Why do people wear makeup in the first place? I do not understand the whole feeling about needing makeup. Why should it matter what you look like. Also would not make up be an admittance that you are ugly because you are covering up your face. I find make up and the styles most people use with it just looks awful.
      rossd66
      • 1 Year Ago
      Oh, I get it! All women that apply makeup in the relative privacy of a restroom are therefore responsible for makeup-related distracted driving. Brilliant!
      English
      • 1 Year Ago
      I've known mirrors to shatter when I looked in them. -God must have had a bad day when He created mirrors. I think folks would have been happier before (before mirrors)
        mscharli1
        • 1 Year Ago
        @English
        i agree with you 100 percent, English..We ugly people don't stand a chance with mirrors, do we? LOL!
      arenadood
      • 1 Year Ago
      A woman was driving behind me putting on lipstick, I hit the Brakes for a second. She wound up with lipstick all over her face. She was pissed at me at the next traffic light. I turned and got out of there quick.
        murkystarlight
        • 1 Year Ago
        @arenadood
        Classic
        evnsaffl
        • 1 Year Ago
        @arenadood
        If you were paying THAT much attention to what she was doing, and taking your eyes off the road, that means that you were not driving safely and were a MENACE on the road.
        • 1 Year Ago
        @arenadood
        A very stupid stunt on your behalf. Your lucky she did not avenge you, or maybe she has and you don't know it yet. Hope you don't have a pretty car because if she got your license plate number and now has your address. Good Luck Dude.
      wlh1923
      • 1 Year Ago
      Unfortunately I refuse to suffer through a commercial beforehand. Catch it on YouTube.
      • 1 Year Ago
      So what your saying is that in Mexico 78% of accidents are caused by Male drivers............
        • 1 Year Ago
        no, it is just saying that 78% were not caused by women putting on makeup. I am sure the other 78% still have women involved in some of them
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