Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.

Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.

Scroll down below for the explosive demonstration.


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    • 1 Second Ago
  • 49 Comments
      Ken
      • 1 Year Ago
      There was a woman behind me this morning applying her makeup while attempting to drive. Every time the traffic slowed down I thought she was going to slam into me because she was not paying attention. She was also texting. I finally was able to change lanes and got as far away from her as I could. People like this should not be allowed to drive.
      RGT881
      • 1 Year Ago
      I got rear-ended by a woman who was following too close and looking at her cell phone, oh, and the kids in the back, who were about 3-4 years old weren't in child seats, or buckled up. One of the kids flew into the dashboard and broke his teeth. Lastly, she didn't have any insurance.
      car czar
      • 1 Year Ago
      This commercial should definitely be brought to the U.S.A!!! Not even a month ago I was riding my motorcycle when I noticed the car on my right kept getting quite close to my me so I look over and Miss late to work is applying her makeup. I look to my left and Mr. I'll have breakfast in the car and I have a conference call is on my right. Talk about being between a idiot and a idiot O yeah I forgot to mentioned the semi in front of me. Yeah It was one bad situation.
      imoore
      • 1 Year Ago
      It's interesting this story shows up as I was on my way home yesterday. I was crossing a railroad track on a 4-lane highway with an 18-wheelercoming up on my side. We were both slowing down when I noticed a woman in a beat-up Olds Intrigue speeding towards the 18-wheeler from behind. My guess was she was attempting to pass the truck before we made it to the crossing. She pulled from behind the truck and almost rear-ended me, and she slammed on her brakes. After we crossed the tracks, she waited until there was enough space to go around us, then she stuck her hand out the window and gave me and the trucker the finger before she sped off. I think the trucker called the state trooper on his radio because she was pulled over a few miles later by an unmarked Tahoe and a Charger, and she looked like she was about to cry. I don't like getting tickets, but this time I hope the Judge throws the book at her.
      • 1 Year Ago
      [blocked]
      Toronto St. Pats
      • 1 Year Ago
      You know the interesting thing about this is that *BAM* aaaaaaaaaaaaaaaaah wtf...oh right I was typing this while driving
      Klep
      • 1 Year Ago
      The only thing I learned is that 78% of the accidents in Mexico are caused by men.
      Aaron Schwarz
      • 1 Year Ago
      This posting really strikes at the core of an issue that has bothered me ever since I started driving nearly 14 years ago. I really started noticing hair brained driving when out on my two wheeled vehicles when I was 10. Matt Mayo and I spent most of our summers out on our bicycles touring the suburbs between Bellevue and Issaquah. It was during this era that I started to notice "bad" drivers and their "bad" driving techniques. Lane holding or a lack thereof was the first issue I started to notice and still to this day observe regularly. I notice categorically that foreign drivers, elderly drivers and new drivers in general seem to exhibit poor driving skills. People have said to me that say such a thing is unfairly biased and sterotypical in nature: but it is true. Ask around. Everyone, especially the police notice these patterns. Of all the close calls I have had on my bicycles and motorcylces, the offending motorist was an elderly woman driver. Now my sample size in this observation is obviously insufficient to draw any conclusions from, and I know older women that are great drivers. What I also know is that DMV and DOT are grossly negligent in granting drivers licenses to people that clearly and empirically unfit to drive safely. I know of people who have had strokes and resumed driving, not have had to take a driving exam of any sort for decades: they renew by mail. I know of people that have had sever brain injuries who awakened from comas only to driving shortly thereafter, not a driving test of any sort required. It is not the bad drivers I am angry with: it is the state: the system, the DOT and DMV ; for issuing drivers licenses to people that operate vehicles as if they were stone cold drunk, high or out lunch mentally. I see people performing dangerous maneuvers in traffic all of time and not a police car in sight to issue a violation. Who then does the honor or responsibility fall upon when one of these unfit drivers hits, disables, disfigures, paralyses or kills someone else? Does not the state of these people that work for these broken agencies have a conscious? Do they not care that other people are needless injured, disabled and killed by unfit, untrained, uncoordinated drivers ? How many people have to die at the hands of poorly trained poorly skilled vehicle operators before we all collectively say enough is enough and remove these "bad" drivers from our roadways. People seem to think that they are entitled to drive a car when they arrive in America. They do not seem to understand that driving is a privilege not a right. I will continue to use my horn liberally to give acoustical indications of my disapproval when I observe dim whited driving maneuvers be performed in my presence. I say this not to judge or condemn anyone, but rather to speak to a subject that people seem all too willing to dismiss and ignore.
        • 1 Year Ago
        @Aaron Schwarz
        [blocked]
      Dane Grant
      • 1 Year Ago
      Text'rs are my bane of existence....
      adam1keith1980
      • 1 Year Ago
      The irony is that MINI and BMW are placing their drivers in danger with their unreliable cars.
      Andrew
      • 1 Year Ago
      It's a clever campaign, but I think it's a bit sexist. The statistics from the ad itself speak to the pressure women feel to meet these expectations to wear makeup, look good, etc, but then the message almost seems to be reprimanding women for trying to do so, more than actually getting at the real issue of distracted driving. Also, if women cause 22% of accidents, doesn't that leave the other 78% to men?
        Porsche4life
        • 1 Year Ago
        @Andrew
        Shut up
        De Joe
        • 1 Year Ago
        @Andrew
        That statistic is meaningless without knowing the percentage of women drivers.
        Dane Grant
        • 1 Year Ago
        @Andrew
        That was my second thought.... my first was, I like this music....
        Ken
        • 1 Year Ago
        @Andrew
        Not necessarily. Plenty of accidents are caused by things like animals in the roadway, acts of nature, mechanical failure, etc. You're assuming all accidents are caused by a driver.
      SLR722GT
      • 1 Year Ago
      This is all great but why don't they advertise about calling while driving. Every time my wife is in any vehicle, she is always on the phone. She loses half her driving attention, which scares me to death when I am on the passenger side.
        • 1 Year Ago
        @SLR722GT
        [blocked]
          SLR722GT
          • 1 Year Ago
          She gets mad and gives the silent treatment.....which means no fun times at night!
        VA
        • 1 Year Ago
        @SLR722GT
        Not going to lie...I'd take my safety over some old lay anytime.
        eliotsmeliot
        • 1 Year Ago
        @SLR722GT
        My friend, I say it's time to put some pants on.
        • 1 Year Ago
        @SLR722GT
        [blocked]
        Just Stuff
        • 1 Year Ago
        @SLR722GT
        My wife is the same way.
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