Deep, dark, secret confession time: Back well over a decade ago while I was in college, I supported my love for all things automotive in part by publishing basic how-to articles on websites dedicated to the vehicle that I owned at the time, a 1999 Ford Ranger. I never got paid for these pieces, but they eventually gained enough notice that aftermarket companies started sending me products to feature. Much of it was cosmetic, all of it was minimally involved, and some of the modifications now look suspect to my older enthusiast self – things like a billet grille insert and tailgate-mounted Lumi Logo, the latter issuing a subtle glow from my otherwise stock-appearing Ford Blue Oval emblem. I kind of laugh at some of it now, but hey, tastes change.

And yet, the more things change, the more things stay the same. Just ask Mercedes-Benz, which has revealed this new illuminated Three-Pointed Star emblem, available as a dealer-installed option on the 2014 E-Class, 2013+ GL-Class, 2012+ M-Class and 2006+ CLS-Class. Mercedes promises additional fitments as well, but no word on whether they'll be installing future examples at the factory. Unlike my Ranger's short-lived Lumi Logo, the illuminated Three-Pointed Star utilizes LED and light tube technology to project a classier look, and theirs illuminates when you use the key fob to unlock the vehicle. If this new bit of illumination takes off for Mercedes, we're guessing you'll see similar riffs from other OEMs in short order... and maybe a second life for the guys who make Lumi Logos.

What do you think, is Benz's new illuminated star cool-ish or foolish? Watch the video below, then have your say in Comments.

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    • 1 Second Ago
      Jim Pease
      • 1 Year Ago
      I miss the stand-up hood ornament. I always thought it was cool to see the hood ornament when I drove a MB.
        • 1 Year Ago
        @Jim Pease
        My dad had one while in India - somebody broke off the ornament. twice.
        • 1 Year Ago
        @Jim Pease
        Me too. It's pretty cool seeing that star while driving, as pompous as it sounds. Some models still have it.
        The Friendly Grizzly
        @Jim Pease
        They get broken off and turned into belt buckles and other such thing for those with a taste for bling.
      • 1 Year Ago
      (In a heavy eastern european accent) "Hello ladies...did you not notice I am driving Mercedes Benz with glowing star? Da, I am beeeg time player."
        • 1 Year Ago
        "I am also wearing finest acrylic sweater that Armani Exhange makes in China. Da"
      • 1 Year Ago
      • 1 Year Ago
      More proof that these days MB is selling the star as much (if not more) than the product behind it than ever before. Note how in their video timeline the star gets bigger and bigger as we get to the present. Less about the product, more about the image.
      • 1 Year Ago
      The star only illuminates when the vehicle is unlocked. It is not illuminated while driving down the road due to laws about exterior lights
      • 1 Year Ago
      I can only imagine snobs wanting something like this... If whoever cared couldn't tell from your headlights that you drive a Merc, then it's pointless to make it anymore obvious.
      Matt Mossberg
      • 1 Year Ago
      That 300sl is stunning
      • 1 Year Ago
      Only purpose I see this badge serving is for optional "bragging rights". To each his own I guess but stereotypes on brands exist for a reason. MB is just capitalizing on it.
      • 1 Year Ago
      pure queso
      • 1 Year Ago
      I predict badge snobs will be all over this option. MB can charge $1000 for it and it will be on 80% of the cars.
        The Wasp
        • 1 Year Ago
        I hope so -- they've been all over BMW and Audi for long enough.
      Old Man Spence
      • 1 Year Ago
      As tacky and borderline ridiculous as this seems, it's an OPTION lol. In addition, the article says it only lights when you unlock the car? If that's it, this really isn't that big of a deal at all. IMHO.
      Miguro Takahashi
      • 1 Year Ago
      Glow in the dark paint option should be on the menu very soon.
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