2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS
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  • 2013 Porsche Panamera GTS
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  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS front 3/4 view

  • 2013 Porsche Panamera GTS
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  • 2013 Porsche Panamera GTS
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  • 2013 Porsche Panamera GTS
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  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

  • 2013 Porsche Panamera GTS
  • 2013 Porsche Panamera GTS driving

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  • 2013 Porsche Panamera GTS
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Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche – and the price drop isn't just a few bucks – it's thousands.

That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under – the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.

Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

GoAuto indicates the automaker was prepared for exactly this scenario, however, and they even had "a process in place for customers to address their concerns." That's according to Porsche Australia managing director Michael Winkler, who also noted that of the 50 or so concerns, 40 of them were "of a very minor nature." Each case was reviewed and, Porsche maintains, resolved amicably, though it isn't going into the details of how each customer was satisfied.


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    • 1 Second Ago
  • 60 Comments
      Brodz
      • 2 Years Ago
      Sheds a bit of light on why car prices are so high here. And with such a dramatic reduction, how much profit is still in the vehicle. We Australians get taken advantage of by manufacturers because we just take it or leave it.
        Jake S
        • 2 Years Ago
        @Brodz
        You get screwed by your government\'s terriffs. That\'s why everyone in Australia drives a domestic Holden or Ford. Mostly Commodores and utes. Every time I go there, I\'m disappointed at how few cool cars you have on the roads.
        Wacko
        • 2 Years Ago
        @Brodz
        Look here in Canada car prices are also high, Even a canadian made car sold in the us is less expensive than buying it here where it is made.
        Scooter
        • 2 Years Ago
        @Brodz
        Cars cost a whole lot there. Why is that?
          Brodz
          • 2 Years Ago
          @Scooter
          It's not due to thinner air or anything ridiculous like that. Manufacturers say because it's so remote from continental Europe and the United States, that just getting the cars there is really expensive. Which to me sounds like nonsense, as they would all more than likely be sharing transport ships to Australia, and the costs. And when compared to the US, Australian spec vehicle are equal to those in Europe, and not cut down for the US trims. How true that is I'm not sure, but it's the truth according to Porsche. Another factor might include the Luxury Car Tax by the federal government. That always slaps a large percentage on top of the price of the vehicle. But the real reason it seems is the general assertion of these companies that: "You are Australian, and therefore it's costlier, and you will pay what we say you will pay or you can find another way to get around."
          Tom
          • 2 Years Ago
          @Scooter
          Australia is on the bottom of the earth and the cars have to be re-engineered to drive upside down.
          sparrk
          • 2 Years Ago
          @Scooter
          Because Australia is upside down, the air is thinner at ground level and it gets thicker when you go up (or down), so cars must be modified to work on thinner air, that is very expensive.
      Scooter
      • 2 Years Ago
      Residual value...hasn't anyone told them, unless its Lamborghini Miuria, cars are terrible investment. Understandably I would be pretty annoyed too if I just bought a car and suddenly the price was slashed.
      ssmutly
      • 2 Years Ago
      It's about time.. Those cars aren't worth the price they are charging for them...
      Drachen
      • 2 Years Ago
      \"Porsche maintains, resolved amicably, though it isn\'t going into the details of how each customer was satisfied.\" Sexual favours, perhaps?
        Scooter
        • 2 Years Ago
        @Drachen
        Maria Sharapova will be spearheading the "amicable resolutions."
      Jake S
      • 2 Years Ago
      Nissan 370Z (all prices in $USD) - same model, type, transmission, color, trim package, etc. Australia = $74,580 USA = $33,120 Same car. Sucks to be down under.
      mookieblaylock
      • 2 Years Ago
      rich people and their 1st world problems, kind of hard to give a chit
      Jaclock LaGlock
      • 2 Years Ago
      Rich people problems. Be glad you can afford a $150k sports car.
      jtdancernh
      • 2 Years Ago
      Aaaawww...Boo-fng-hoo! Must be nice to even HAVE that kind of money, much less spend it so foolishly. Anyone who spends more than $25k-$30k for a car is an idiot, and a selfish one at that.
        srlalsd1
        • 2 Years Ago
        @jtdancernh
        Idiot.
        Time
        • 2 Years Ago
        @jtdancernh
        Yes...working hard and being able to afford a $50k+ car is very selfish and idiotic... -_-
        superchan7
        • 2 Years Ago
        @jtdancernh
        So now that I have money, I'm no longer allowed to spend with discretion. I must sit down, stop caring and blow all my money away, because that's how I stay rich. And when I see someone got the same thing I did at a $30,000 discount, I laugh it off, because once I got "rich", money starts to grow on my trees. mind = blown
        Cayman
        • 2 Years Ago
        @jtdancernh
        Exactly, everyone should check with jtdancernh to see how much they should spend before making the purchase.
          Brodz
          • 2 Years Ago
          @Cayman
          And that's any purchase. jadancernh can tell everyone how much is too much, and foolish and idiotic. He is all knowing.
        • 2 Years Ago
        @jtdancernh
        [blocked]
      carnut0913
      • 2 Years Ago
      you know, a 5% hit no big deal. but if you are talking 35K on a car that is 150, thats a 20+% hit. Yeah, I'd be angry too. and just because its Porsche and rich folks doesnt make it less unfair. Say, you jsut spent $20K of hardearned dollars on a POS Corolla. And then Corolla dropped the price of that Corolla down to $15.5 K. You would be p!ssed too.
        Mondrell
        • 2 Years Ago
        @carnut0913
        And quite likely told to go take a long walk on a short pier if you tried to act upon it.
          Cayman
          • 2 Years Ago
          @Mondrell
          I doubt it, while I don\'t think they will get the full discount, Porsche is usually pretty good in working with their customers. They certainly won\'t dismiss them as you suggest (at least if they are anything like Porsche NA), most likely they will do something to somewhat appease their customers.
          Cayman
          • 2 Years Ago
          @Mondrell
          Then, my bad.
          Mondrell
          • 2 Years Ago
          @Mondrell
          I was actually referring to carnut's Corolla analogy.
        DarylMc
        • 2 Years Ago
        @carnut0913
        Probably not as bad as it seems looking from the US. I couldnt find an exact price on the Panamera here in Australia but I believe the top model is approaching US$400 000.
        Fugsworth@yahoo.com
        • 2 Years Ago
        @carnut0913
        Yeah, but you should note that cars in Australia are astronomically expensive-- the STARTING price for a Panamera is somewhere around $200k, and that's for a base V6. The quoted $36k cuts were undoubtedly further up in the model range, so I can't imagine you're looking at more than 10% off MSRP in any case.
          • 2 Years Ago
          @Fugsworth@yahoo.com
          [blocked]
        carnut0913
        • 2 Years Ago
        @carnut0913
        good points on AUS pricing. 36K may only be 10-12% still 36K is 36 freaking thousand. That buys a lot of Fosters.
      • 2 Years Ago
      [blocked]
        Jones
        • 2 Years Ago
        I understand your point but it\'s still pretty rotten. I would be pissed too. That\'s a pretty drastic price drop that will definetely also take a hit on the residual value as mentioned in the article. Although the lower end of the spectrum, $5,500 isn\'t so bad and is probably not much to a Porche owner.
          Rob
          • 2 Years Ago
          @Jones
          Don't get hung up on the dollar value. If someone bought a VW GTI for $23k, then their neighbor bought a comparable car a few months later for $20.5k, how many here would also insist that VW compensate the earlier purchaser? Same thing, same rammifications to the buyer, same proportionality, people just see $36,000 and can't look at the situation dispassionately.
          Jones
          • 2 Years Ago
          @Jones
          Good point. I can\'t amagine what a porsche costs there. $36,000 probably isn\'t much.
      Bernard
      • 2 Years Ago
      1st world problems. Go cry a river. :-\
      adam1keith1980
      • 2 Years Ago
      Just $36,000? This is a rounding error for the intended clientele. The customers are probably more angry about reduced exclusivity than reduced price.
        superchan7
        • 2 Years Ago
        @adam1keith1980
        I'm quite sure Panamera buyers care a great deal about $36,000. Billionaires prefer Bentleys and Rollers.
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