"We certainly have that ability. We're studying it very, very closely." Those are the words of Jim Farley, global head of sales, marketing, service at Ford. The investigation Farley is referring to is the possibility of selling the company's new EcoSport crossover in America.

The diminutive Fiesta-based EcoSport was developed for emerging markets like Brazil and, more recently, China, but it apparently may have a future in the States, where it would form a new entry-level rung below the Escape in Ford's already robust crossover stable. Ford has big plans for its tiny CUV – Farley tells Automotive News that the EcoSport is only available in 10 countries right now, but by 2017, its distribution will have mushroomed to 62 countries. At the time the second-generation model launched at the 2012 Beijing Motor Show as a 2013 model, Ford said the EcoSport would eventually be sold in nearly 100 markets worldwide.

The Brazilian- and Indian-assembled EcoSport is available with a variety of gasoline-powered engines, but the 1.0-liter, three-cylinder EcoBoost giving 118 horsepower and 125 pound-feet of torque would seem to be the powertrain of choice for America, as it was recently confirmed for the stateside 2014 Fiesta.

Do you think Ford should bring over the EcoSport? Vote in our poll and then have your say in Comments.



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    • 1 Second Ago
  • 75 Comments
      RobbieAG
      • 1 Year Ago
      Unless it's significantly cheaper and more economical than the Escape, it doesn't make much sense - same as the Fiesta vs Focus.
        turbonium959
        • 1 Year Ago
        @RobbieAG
        Absolutely agree. No sense to bring this to US unless its a lot less expensive than the Escape. Unlike for the rest of the world, in the US its hardly the case when you need a small car because of size. When just about all of the compacts get around 40 mpg, and even the midsizers get closer and closer to high 30s, these new small vehicles need to be a lot cheaper and offer better mpg to sell. Otherwise, do not bother.
          Vinuuz
          • 1 Year Ago
          @turbonium959
          Right.. Based on the prices for the India version that Ford just launched. the fully specced car is about 21k USD. I assume the US top spec maybe a couple grand more expensive. Even then at 23k for all bells and whistles, it would be much cheaper than the Escape. The caveat is, will that be a 4WD/AWD vehicle?
      The Wasp
      • 1 Year Ago
      I think it's an attractive vehicle, though for me I see no practical difference between this an an Escape. I would buy this if it's noticeably cheaper (or significantly more fuel efficient).
      Quen47
      • 1 Year Ago
      I would bet it is simply a question of how cheaply they could sell it in the US. Otherwise it seems like a no-brainer to me. It might end up cannibalizing Fiesta/Focus sales though.
      EZEE
      • 1 Year Ago
      The \'I\'m Not Sure\' responses make me smile.
        DK
        • 1 Year Ago
        @EZEE
        HAHA Why even bother voting if you're not sure.
      jessesrq
      • 1 Year Ago
      Bring it here, but only if there is a way to package a compact spare inside the cargo area. The Ecosport is only 8" shorter than the Escape with that tire out back, diminishing its appeal as an alternative urban runabout.
      TL
      • 1 Year Ago
      Oh my god it's like an Escape mated with a Fiesta. I love it.
      Martin Leclerc
      • 1 Year Ago
      It sure would be a worthy opponent to the Chevy Trax. Oh wait, you don\'t have that piece of cr... south of the border.
      digsChryco
      • 1 Year Ago
      The CRV and the RAV4 just put their tires under the back. Now along comes another micro-suv to take their place. This proves that there will always be room for a small suv with a tire stuck on the back. Anyway, the tire on the back is the most efficient use of the available space. I am always in favor of giving it a try. Go for it Ford!!!
      CarCrazy24
      • 1 Year Ago
      IF they could offer it with a small diesel and give it 50mpg or more, then I think this would stand out from the rest and do just fine here. But adding a diesel to this car would put it in the same pricing range as an Escape and that ruins the point. Just don't think that this car could work here unless that 1.0L model starts in at around $16-17k. If Ford pulls it off it might do quite well for them!
      Carlos Hernandez
      • 1 Year Ago
      I live near ford engineering facilities. I've seen these running around camouflaged numerous times.
      domingorobusto
      • 1 Year Ago
      I don't really see a market for it unless it very significantly undercuts the Escape's price. Most people in America who are looking for a tiny car are doing so because they live in a dense urban area where space is at a premium. If they are in an urban area, why would they need a CUV instead of just getting a Fiesta? If you need soft road capability, you're usually not in a dense urban area, and you might as well get the Escape for a bit more. It doesn't sound like a bad vehicle at all, it just doesn't seem to have a niche to fill in America.
      juanrivera86
      • 1 Year Ago
      By looking at these photos I'm positive they were shot In San Juan, PR USA and other areas around the island...so it makes it interesting that the car may be available in the US after all, since all cars sold in Puerto Rico must be US specs cars.
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