While the membership model, in which drivers are required to "join" a network to use a particular type of charging station, is great for the folks who build and deploy the stations, it's inconvenient for people who simply want to pull in and "fill up" just as they do at gas stations.
One solution is the broadened use of so-called near field communication (NFC), which would allow drivers to simply use their smartphones to get their payment sources authenticated. Frost & Sullivan calls NFC a "game changer" for plug-in adoption.
While not ditching the membership model altogether, ECOtality, maker of Blink charging systems, and ChargePoint (formerly Coulomb Technologies) in March formed a joint-venture called Collaboratev LLC that allowed a cross-membership of sorts, giving the two sets of "members" access to both types of charging stations.
Read Frost & Sullivan's press release below.
End-to-end authentication and payment services through smartphone applications an important trend in the EV market
LONDON – 29 May 2013 – Insufficient infrastructure has been the main dampener for the wider adoption of electric vehicles (EV), with user concerns revolving around the insufficient number of charging stations across a widespread area and cumbersome methods of authentication and payment. The implementation of user-friendly authentication and payment systems will go a long way in improving EV uptake.
Currently, the most common method of authorising access to charging stations is the membership model. EV drivers register with charging station networks provided by specific utilities. For an initial deposit and/or monthly charges, registered users are issued radio frequency identification (RFID) cards that can be used to authenticate and initiate charging at a station.
This subscription-based model is popular among charging station owners because of its profitability – it locks in a proportion of the limited customer base for a specific time period, ensuring easy return on investment. However, it is inconvenient for EV drivers. The payment options are limited, drivers cannot use available facilities unless they are members of the network, and registering with multiple networks means carrying multiple RFID cards. However, there is an emerging trend of cooperation among EV networks to accept common authentication credentials and allow interoperability of charging stations.
"The subscription method misses the opportunity to tap into current social trends and a connected community with its widespread adoption of smartphones and expectations for digital and real-time transactions," observed Frost & Sullivan ICT Research Associate Shuba Ramkumar.
Besides RFID cards, other emerging authentication and payment options in the EV market involve using Short Messaging Service (SMS), mobile apps, or a mobile wallet on a smartphone. Even then, registration with the charging station provider is sometimes a prerequisite for using the payment options, which can be a stumbling block for non-member EV drivers.
"The adoption of near field communication (NFC) within the EV market can be a game changer in EV drivers' experience," opined Ramkumar. "It has the potential to provide secure authentication and access to authorised entities, and is being tested in Deutsche Telekom's (DT) smart city project in Friedrichshafen. The results may prevent NFC from being written off as a mainstream technology in a connected society future."
In short, a logical first step to encourage more EV users is empowering them with charging network availability and convenience of payments. Charging station owners will benefit from having more EVs on the road and should work towards the easy-to-use, fast, end-to-end authentication and payment services.
If you are interested in more information on the role of ICT in EV infrastructure, please send an e-mail to Katja Feick, Corporate Communications, at firstname.lastname@example.org, with your full contact details.
Join us at our upcoming event Urban Mobility 3.0
Frost & Sullivan will be hosting its two-day interactive workshop Urban Mobility 3.0: New Urban Mobility Business Models on 19-20 June 2013 at the House of Lords and the Siemens Crystal Building in London. Day 1 will feature a high-level debate on the "Death of the conventional car and rise of new urban mobility business models". Day 2 will consist of 5 different panels, focussing on mega trends and their impact on mobility, new business models, such as mobility integration, car sharing, and new fleet/leasing models, urban logistics and online retailing, as well as autonomous driving. A limited number of media passes are available.
For more information, visit: www.urbanmobility.gilcommunity.com. The brochure for the event can also be found on Slideshare: http://www.slideshare.net/FrostandSullivan/frost-sullivan-urban-mobility-30
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
· The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
· The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?