To advertise the Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.

The ad was headed by Young & Rubicam Brasil, directed by Antoine Bardou-Jacquet for Partizan, and was edited by Mr. Smedley, who might or might not be another cartoon connection to Chilly Willy. You can watch it below.

Peugeot 'Wacky Racers' Directed by Antoine Bardou-Jacquet from Partizan on Vimeo.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 28 Comments
      Travis Lee Olson
      • 1 Year Ago
      I demand a full-length Wacky races movie!
      • 1 Year Ago
      [blocked]
      dukeisduke
      • 1 Year Ago
      The guys at the French ad agency knew about the Wacky Races? Way cool.
      Beardinals
      • 1 Year Ago
      BEST CAR COMMERCIAL EVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
      JS
      • 1 Year Ago
      Most entertaining ad of any kind I've seen in years. They were all spot on, but Dastardly in particular.
      rbnhd1144
      • 1 Year Ago
      The 208 GTI looks Brilliant, what boy racer wouldn\'t wan that car.
      Farmboy
      • 1 Year Ago
      I was asking myself where Muttley was. Then I was satisfied. That commercial was actually really cool. Wacky Racers wasn't the best cartoon out there, but those "real life" ones were well done.
      Rotation
      • 1 Year Ago
      I have a couple European friends. For some reason, Wacky Races seems to be more popular/better remembered there than in the US.
        Neil
        • 1 Year Ago
        @Rotation
        It was still being shown on the major TV channels here in the UK in the 1990s, when I was a teenager. It probably still is being shown, only I don't watch children's TV anymore.
      Volfbain
      • 1 Year Ago
      Great car ad, brought back a lot of memories. Maybe I'm wrong, but I don't think this commercial was meant for the European market, but instead for the Brasilian.
      56Jalopy
      • 1 Year Ago
      I had never heard of wacky races, did not have a TV in the late sixties to early seventies. Have to admit it made me chuckle. I did drive a company Peugeot in '66 to '77, It was a good car even if I did hate it.
      Bryant Keith
      • 1 Year Ago
      I'm pretty sure they spent more on this ad than the whole company is worth.
        Shiftright
        • 1 Year Ago
        @Bryant Keith
        You know what they say, if you can't say something nice, just be quiet
      Puck
      • 1 Year Ago
      Peugeot, now THAT'S Government Motors!
    • Load More Comments