As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers – sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.

From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.


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  • 62 Comments
      thenewrick
      • 1 Year Ago
      Very pretty car. I'd take one over a Porsche purely for rarity and appearance's sake.
        kuntknife
        • 1 Year Ago
        @thenewrick
        The whole "off to a flying start" bit may suggest it won't be rare for too much longer ;)
      H.E. Pennypacker
      • 1 Year Ago
      the first legitimately beautiful new car in ages.
      Matt
      • 1 Year Ago
      Turbo 4+Manual transmission+hardtop would be a legitimate alternative to a Coxster.
        Logan Abner
        • 1 Year Ago
        @Matt
        Exactly what I was thinking.. I love a fire breathing V8 as much as anybody, but a turbo four with a proper gearbox would make for a pretty enjoyable ride
        thenewrick
        • 1 Year Ago
        @Matt
        What is was thinking exactly. I'd love an entry level tuner as beautiful as this.
      oRenj9
      • 1 Year Ago
      I caught one of these on the highway the other day, and I have to admit, the car has some presence...
      George
      • 1 Year Ago
      The Jaguar brand was focused in large sedans and GT cars for long time, its good to see them offer sports cars once again. Sure the F-type is expensive, but its a damn good car. The models they introduced under the Tata ownership are all very competitive. The Jaguar brand has a bright future, their sales volumes will increase considerably once they introduce their series 3/4 and X3/X5 competitors.
      John Ralphio
      • 1 Year Ago
      Looks awesome.
      Teleny411
      • 1 Year Ago
      Can't wait to see the coupe!
      Eta Carinae
      • 1 Year Ago
      We all knew this car was going to be a hit from the get.......beautiful design, strong engine line up, exclusivity......now for the jag xk for a strong redesign.....I can see it being a wonderful grand tourer
      Matt Quinn
      • 1 Year Ago
      Drive one... and you see why it's a hit. Amazing package and bang for the buck all around is actually amazing. It's addicting to drive, even when driven back to back against a Boxster or 911. I know this, because I did just that, on multiple closed courses, and it's gorgeous. Best exhaust note of any new sports car
      sundell131313
      • 1 Year Ago
      Wasnt a big fan until i saw one at the mall this past weekend. its pretty stunning in person and the interior looks amazing. my biggest shock was how big it was...from pics i was expecting it to be the size of a miata. very cool car...but yeah, a bit overpriced imo.
      Avinash Machado
      • 1 Year Ago
      Great car.
      Lebii
      • 1 Year Ago
      This car is the second coming of the SC430 - destined to be driven by South Florida/Bay Area real estate agents named Babs.
        EvilTollMan
        • 1 Year Ago
        @Lebii
        Except this is a very nice looking car, the sc430 was plain hideous.
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