A couple of weeks ago, Chevrolet rolled out its highfalutin' High Country trim (pictured above) for the 2014 Silverado, a clear indicator that parent General Motors is (finally) prepared to better acknowledge that America's full-size pickup segment is mushrooming in new and profitable ways. And Chevy isn't done expanding its new truck's portfolio, according to Edmunds – it's keeping a ready eye on Ford's successful strategy with its F-150, which has resulted in everything from a high-performance off-roader (SVT Raptor) to a co-branded lifestyle model (Harley-Davidson).

Edmunds quotes Chris Hilts, GM's manager of creative design for its full-size truck interiors as saying "... our leadership is very aware of not only the (Ford) Harley-Davidson pickup, but also the Raptor. There are a lot of halo vehicles at Ford. They do sell well and they do set a tone for the vehicle. We definitely are looking into that."

Although Edmunds doesn't say so, GM execs are probably keeping tabs on their Auburn Hills rival, too – Chrysler has done a pretty swift trade in locally minded co-branded pickups like its Ram 1500 Red Wings Edition, a package sold in Detroit-area dealers for fans of the city's NHL franchise. In fact, it's done well enough that the company is understood to be looking at other such opportunities. In addition, Chrysler also offers dealer-installed Ram Runner conversion kits to turn its 1500 pickup into a desert brawler, and it's said to be contemplating a high-performance production off-road model.

So, does all of this mean that we can look forward to a super Silverado Raptor rival? Well, we'd temper expectations on that one – Chevy doesn't have an in-house skunkworks to develop smaller-volume performance products like Ford's SVT or Chrysler's SRT, and we haven't seen any mules or prototypes to suggest such a model is in the works. Of course, with the High Country, GM has shown that it won't let GMC be the only brand to benefit from high-dollar 'statement' trucks anymore, so perhaps one could show up down the line. In the meantime, we wouldn't be surprised to see a co-branded truck or two.


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    • 1 Second Ago
  • 74 Comments
      Jerrel
      • 1 Year Ago
      new ss model with lsa or ls7 w/6 speed or 6 speed auto in reg cab and extended cab. zr2 with new name based on concept gm trucks need new colors and options and sub models
      Papi L-Gee
      • 1 Year Ago
      "Of course, with the High Country, GM has shown that it won't let GMC be the only brand to benefit from high-dollar 'statement' trucks anymore, so perhaps one could show up down the line." Translation: GMC is going to become even more pointless than it was before.
        Jesus!
        • 1 Year Ago
        @Papi L-Gee
        Believe it or not there are people who will only buy GMC and not touch a Chevy. It makes sense to have to high end versions of both.
          Papi L-Gee
          • 1 Year Ago
          @Jesus!
          I believe it... but as a parallel, Ford killed Mercury in the same situation.
      TJ
      • 1 Year Ago
      It's all about flexibility. Ford has top sales in pickup (F150 model) due to the fact it can sell many versions and styles of the same so called model. Ever looked at the options available in their mix and match selections? A base F150 to the top of the line F150 are so different they could barely even be considered in the same class least ways the same model. Made to order F150 trucks are extreme in their selections least ways the top end versions like the Raptor. Currently you can order ten F150 models and each have many options available from up to 4 engines to 3 cab sizes and 3 bed sizes. Then trim packages and interior packages with a mix of them to boot. My F150 (2003) has both STX and XTL packages with stepside package and towing package. That is the reason they can brag at being the top model in sales.
      Pat
      • 1 Year Ago
      Ford is successful because it's original! It's not doing what's been done, it's setting the trend! GM should consider doing what isn't being done instead of a making a wannabe Raptor and a faux Harley p'up.
        Paul P.
        • 1 Year Ago
        @Pat
        I agree. GM had/has some good ideas, but they never seem to make it fruition. They had a 4.5L diesel.....never introduced. Silverado 427 (7.0L) concept.......never introduced. Sierra All-Terrain on a shortened and widened HD platform.....never introduced. I can understand it's been a rough couple of years for them, but the truck market is highly competitive and, despite being fairly conservative, does beg for innovation and unique ideas. The reputation of the small block can only carry you so far.
          The Wasp
          • 1 Year Ago
          @Paul P.
          @carguy GM made a truck with an 8.1L V8 not too long ago and they sell the 7.0L Corvette. I don't think it's hard to imagine a truck with that engine.
      Luke
      • 1 Year Ago
      GM is always chasing Ford. Every time GM catches up, or thinks they've pulled ahead, Ford raises the bar again. The next F150 is going to be very interesting.
        Matt.Shift_
        • 1 Year Ago
        @Luke
        I like Ford and GM trucks, and I'm not disagreeing with you about GM always playing catch-up, but there ARE advantages to that. Look recently at the Xbox One vs PS4. Xbox gained the initial buzz because they unveiled everything. Sony still has wiggle room to improve/change/add whatever to the PS4 to make it a better contender.
          Luke
          • 1 Year Ago
          @Matt.Shift_
          On the same token, Matt, Xbox took things a step further than the PS4 (Sony pretty much announced everything too, but for the most part they have what they have), *and* there isn't another PS4(5) model coming in 12 months. That's GM's problem. They might be slightly ahead of Ford at the moment, but when the Atlas becomes the next F150, they're going to be in t-r-o-u-b-l-e.
          Farmboy
          • 1 Year Ago
          @Matt.Shift_
          When comparing the GM to PS4 in terms of wiggle room, I assume you mean with how new features added or become standard or with a mid-cycle refresh? I've been seeing some new Crew Cab Silverados on a trailer going to lots lately. Haven't seen any on sale. But then again, they haven't released any other trims, or even a Std. Cab, officially. It's only been announced.
        Farmboy
        • 1 Year Ago
        @Luke
        The Atlas concept was so well received. I won't be surprised that it absolutely puts Chevy, and maybe even Ram, on notice. I am not expecting a major design departure, in terms of the cab or overall look (like they have been keeping true to). But it will be innovative in other areas.
      Andrew
      • 1 Year Ago
      Chevy will build a better of rode truck than FORD has.. I BET ITS FRAM WONT BENDEITHER
        Andrew
        • 1 Year Ago
        @Andrew
        hear come the FORDFANBOIS to defence their baby. I love how FORD guys claim the EGOboost would get 40 mpg and woud cure cancer andend world hunger bla bla but inreality its breaking down like every other FORD engine andgetting 12 mpg worse than any other truck on the market... now the frames were SUPPOSED to bend... YEA OK GREAT FEATURE FORD
          ME
          • 1 Year Ago
          @Andrew
          ok so when your truck just disintegrates when your dune jumping at 100mph... just blame it on the unbreakable frame.
          Army Casualty
          • 1 Year Ago
          @Andrew
          Your French is impeccable but where are the EcoBoost breakdowns? A rare issue of slower acceleration in rain or heavy humidity, which is being remedied by Ford , is hardly a breakdown. Even at that hesitant accelerated speed it is out running anything GM puts out in the pickup world. And my cancer is in remission thank's to the EcoBoost engine I'm wired to, so stop with the insensitivity.
        Army Casualty
        • 1 Year Ago
        @Andrew
        Nothing will be beating the Raptor, not even the Ram Runner meets the every day driver quality and versatility of the Raptor. Ford developed the Raptor for years. No way GM is about to catch up overnight. Not to mention that Fox partnership takes the cake. Also Autoblog, why make assumptions? If GM was really interested in emulating RAM or caring about what they do, they would've put a nice quality interior in their latest pickup revamp. Even the High Country interior shown above barely nips at the heels of RAM's best. It reminds me of Playmobil. Although that's mean, my Playmobil toys were more aesthetically pleasing to the eye. This is where a news item diverts from the road of news into the dead lane of speculation treated as news.
          John
          • 1 Year Ago
          @Army Casualty
          There is no way to build a brand new truck that would do better than the factory raptor. Look at it this way- Front and rear lockers ($1200+) Gears ($500+) pre-runner style body work front and rear (at least 4k+ paint and body to fit) 35" BFG AT's ($1k+) fox shocks ($2k+) rear spring pack ($1k+) Right there you're atleast 9k into it and no warranty and I could go on with additional items. Lets say you start with a base XLT, cloth seats, no option supercab with a 6.2 v8 (only available with the regular bed unlike the short bed of the raptor), your price is alread at $40,825 before it even gets to a deal. Compare that to a raptor at $43,920 before destination and you can clearly see that the raptor offers a whole lot of bang for the buck.
          Rob K
          • 1 Year Ago
          @Army Casualty
          But if GM was to pair up with King Racing Shocks...things could get interesting. I agree about the interiors. GM really took a step backwards with this new interior. I grew up as a bow-tie fan and worked 15 years as a GM technician, but if I was to buy a full-size pick up today, I would go with the Dodge...err, Ram just based on their interior.
          Jason
          • 1 Year Ago
          @Army Casualty
          I agree with much of what you said. I\'ve seen the new Silverado interiors up close several times now, and every time, despite mentally preparing to keep open about it, I come away really disappointed. I don\'t see it as attractive of high-end at all, despite their intent. It looks to me like what the same designer who made the last several versions (since the early 90\'s) did after they kept giving him chances. Cheap looking, odd, incongruous, and hokey. It\'s a shame, because there is good reason to recommend this truck to people. Just in spite of the poor choices on interior design (to name one).
          ImpulseGTO
          • 1 Year Ago
          @Army Casualty
          The raptor is cool and all but, it's not that great. It's just longer control arms and specific tuned shocks. With some added electrical nannies for off road. To say nothing will be beating it is far fetched. You can take a standard truck and make it a raptor beater for cheaper than a brand new raptor and still have all your creature comforts and versatilitys. And that's just what they did with the ram runner. It can be and had been done with Chevys also. It just happens to be that ford sells it to you already put together so it's easily accessible to people.
      The Wasp
      • 1 Year Ago
      The only 'statement' the High Country Silverado makes is "I spent quite a bit of money on this truck". It's not really comparable with the Raptor, the H-D, or the Red Wings trucks. It doesn't do anything special, it's just nicer than normal. Given that the Lightning is on sabbatical and there's no longer an SRT-10, it would be pretty easy for GM to roll out a high performance on-street truck (maybe with the LS9). I think brand or sports tie-ins are a good idea too -- but forget the NHL; NFL is the most popular sport in the US. NASCAR is also popular...I never understood why they don't offer full-on NASCAR "replica" vehicles with the full set of decals. I wouldn't buy one, but some people would -- and many of those people are truck buyers. They could even go retro NASCAR and just offer famous Chevy NASCAR decal packages of history.
      Todd Fleming
      • 1 Year Ago
      So the High Country is suppose to be similar to an F150 - HD edition? Um......... So the target is someone who gets high? I dont get it, its not special, its just a trim level. The HD edition has some really nice details on them, where's the big leaf on this one? (face palm) GM, twice the price half the effort.
        jtav2002
        • 1 Year Ago
        @Todd Fleming
        Nowhere did it say or imply that Chevy thinks the High Country is similar to the F150 HD. Take some of that effort you put forth trying to witty and use it for some reading comprehension skills.
        Luke
        • 1 Year Ago
        @Todd Fleming
        hahaha, I like that last line.
      mid engine madness
      • 1 Year Ago
      "We're looking into that"??? Problem is while GM looks into that Ford has been building lasting relationshsips with consumers and co-brands. GM will probably end up with a cheap Yamaha Star edition and something that resembles the S-10 Baja.
      RonMcCord
      • 1 Year Ago
      A worthless article if any thing it has again reinstated the fact that Dodge Pickups and Ford Pickups are more versatile and better then Chevy in looks, performance and technology. Chevy should of upgraded the Chevy Colorado and brought the larger version as well. I will never buy these crew cab land barges, one day soon they will be considered as the Hummer. A pariah something you just dont do. Gas guzzling, unnecessary sized mall cruisers posers... Wait Gigantic land barge owners give it another 2 to 3 years and you will see the backlash towards you that Hummer Owners receive. Once the stigma of the soccermom mobile and other negatives hit these Poser lifestyle vehicles will dissappear and hopefully be replaced by regular sized pickups that also are lighter and more fuel efficient. In the Meantime show me your Mall Cruiser
      Bernard
      • 1 Year Ago
      How about a new compact pickup that weighs less than 4,000 lbs? They could put a turbo 2.5L I4 in it.
        A_Guy
        • 1 Year Ago
        @Bernard
        Was thinking the exact same thing. A compact 4x4 turbo 4. It'd be my first GM product. I want that and a coop Volt. I'd go GM all the way. :P
      Ron
      • 1 Year Ago
      Chevy trucks.... the very reason you see so many Ford trucks on contractor job sites. Want some bigger tread on that Chevy? Forgetaboutit... With a round wheel in a square hole you better get a good lift kit first.
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