• May 30, 2013
BMW Concept 90 motorcycle at Villa d'EsteRoyalty and the ultra-wealthy rubbed damp shoulders at this past weekend's Concorso d'Eleganza Villa d'Este on the shores of Italy's Lake Como, but even the rain couldn't extinguish the excitement generated by the millions of dollars of cars and bikes on display. Nowhere was this more true than with BMW, which marked the occasion with the reveal of two stunning concepts with six wheels between them – the shark-nosed Pininfarina Gran Lusso Coupe and the retrosexual Concept 90 motorcycle.

Conceived with Italian design house Pininfarina, the Gran Lusso Coupe is a power broker on 21-inch wheels. While we're not completely sold on every element of its design, this twelve-cylinder two-door concept moves us more than the current 6 Series, and not just because it has four more cylinders underhood and 48,000-year-old kauri wood paneling inside. BMW is sadly mum on production hopes, but we're not entirely optimistic – the company has graced us with a number of attractive concepts at Villa d'Este before, only to pack them away again without ever affording them a production future.

If one of these concepts has a better shot at finding its way into dealers, we have to believe it's the Concept 90 under the BMW Motorrad umbrella. Designed to celebrate the 40th anniversary of BMW's R 90 S, we think this Roland Sands Design air-cooled boxer would look fantastic on today's streets, especially with the rising popularity of vintage motorcycles and cafe racers.


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    • 1 Second Ago
  • 32 Comments
      Typesbad
      • 1 Year Ago
      The profile is clean if not very exciting, but I do like the front end treatment. BMW would do well to move in that direction for future models.
      vagvoba
      • 1 Year Ago
      They should market it as the new 850
      Top Stig
      • 1 Year Ago
      Put an 8 series badge on it and call it a day.
      Arturo Rios Jr.
      • 1 Year Ago
      I really like this take by Pinifirina, the craftsmanship is top notch.
      vi_per
      • 1 Year Ago
      That bike is a work of art.
      Lab Rat
      • 1 Year Ago
      860i?
      mikeybyte1
      • 1 Year Ago
      BMW should immediately adapt that front end to all of their cars. Profile is also quite nice. Not a fan of the taillight design.
        Farmboy
        • 1 Year Ago
        @mikeybyte1
        I think this would have been a more natural evolution for the current cars, with that "sticking out" grille look. The front of this really the most attractive BMW design since the headlights were round and surrounded by black grille piece.
      RetrogradE
      • 1 Year Ago
      I LOVE MOTORRAD! Just did 1,000 miles last weekend, from Moab to Capitol Reef, 80% off-road. Say what you want about BMW cars, but when you're doing 60mph down a dirt road and your fully loaded GS Adventure is eating it up like a fat man at Chuck-o-Rama, you'll understand how it's worth all the dough. .
      Chevy Turbo
      • 1 Year Ago
      the ugliest I've seen in bmw!
        m_2012
        • 1 Year Ago
        @Chevy Turbo
        No worries, a lot of people are mad like you because they can't afford anything like this.
      Kuro Houou
      • 1 Year Ago
      Not a fan, its lost all its BMW identity, especially in the rear. The front all that remains is the grille, but even that doesn't look good! Whats with the razor grille now and its sharp point bit at the top?? I loved the smooth look from before. And the headlights are horrible!! HORRIBLE!!
      avanti
      • 1 Year Ago
      Hey Lincoln . . . Take this exact car. Copy it like the Koreans and Chinese do. Put suicide doors on it. Replace the BMW Propeller badge with the Continental Star. Call it CONTINENTAL. Sell tens of thousands of them! I'd order mine tomorrow . . .
      vi_per
      • 1 Year Ago
      Nastayy
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