The Nissan Leaf isn't exactly synonymous with long-distance racing but that isn't stopping the Japanese automaker from using one of Japan's most recognizable endurance racers to promote the electric vehicle.

Nissan has reached an agreement to sponsor Keiko Ihara, who has the distinction of being the only Japanese woman to race in the World Endurance Championship. In return, Ihara will promote the furthering of electromobility, including the development of electric-vehicle infrastructure. Ihara is a former race queen who started racing in 2000 and will compete at this year's 24 Hours of Le Mans.

Read a little more about the sponsorship here, and check out Nissan's nearly six-minute video with Ihara below.


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    • 1 Second Ago
  • 8 Comments
      throwback
      • 2 Days Ago
      I think a drag racer would be a better fit. EVs are known for their instantaneous torque.
        Spec
        • 2 Days Ago
        @throwback
        Yeah, what the hell? Endurance is not something you want to bring up when talking about EVs.
          Actionable Mango
          • 2 Days Ago
          @Spec
          Endurance? No problem! Refuel in minutes with a Better Place battery swa... oh, never mind.
      Marco Polo
      • 2 Days Ago
      Keiko Ihara is a terrific spokesperson for Nissan. She's an inspiring example of what a person can achieve against the odds, if they have the intelligence, charm, dedication, and courage of Keiko Ihara. Her endorsement of the Leaf will increase sales, especially among young female drivers. It doesn't matter that her speciality is endurance races, she's a winner ! People like to buy products associated with winning role models.
      Aaron
      • 2 Days Ago
      There's a comment somewhere about the attractiveness of the Nissan LEAF and the attractiveness of Ms. Ihara...
        Ernie Dunbar
        • 2 Days Ago
        @Aaron
        Perhaps you'd also like to make a crack about how Paul Tracy's attractiveness (or lack thereof) relates to his track record? Or maybe you're just a misogynist twit?
          Marco Polo
          • 2 Days Ago
          @Ernie Dunbar
          @ Ernie Dunbar Possibly 'Aaron' feels threatened, and is compensating for the diminutive size and attractiveness of his own appendages......
      Azazel
      • 2 Days Ago
      An endurance racer endorsing an electric car? The joke just writes itself.