24/7 Wall St., a financial news and opinion website, has identified 10 big brands that it believes will disappear from the US market within the next 18 months. The list "reflects how industry trends can accelerate the demise of certain brands," says the publication, noting the "brutally competitive nature of certain industries and the importance of not falling behind in efficiency, innovation or financing." Failure of a brand may happen for a variety of reasons, but the website points out that declining sales, rising costs, losing market share and a loss of customers are nails in an impending coffin.

According to the report, automotive brands with market shares under half a percent cannot remain competitive against giants like Volkswagen Group, Toyota, General Motors and Daimler AG. Citing the loss of Suzuki when it filed for bankruptcy last year, the website is predicting that Volvo and Mitsubishi will follow, exiting the US by the end of 2014. Mitsubishi's sales were down 15.51 percent in April - making it the weakest performing automaker on our monthly By the Numbers roundup.

Another tough business sector is print advertising, as digital and online media avoid the legacy costs of materials, printing and distribution by truck and mail. 24/7 Wall St. called out Martha Stuart Living and Road & Track as two American brands living on borrowed time. It also predicts that Road & Track, celebrated as the oldest automobile magazine in the country (founded in 1947), will likely roll up with Car and Driver, as both brands are based in Ann Arbor, Michigan, and owned by the Hearst Corporation. However, R&T's editorial staff recently underwent a major turnover as the magazine relocated to the Mitten State from California, and Hearst backed a top-to-bottom revamp of the publication's print and online properties, suggesting that the media company believes there's life in the old girl yet.


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  • 111 Comments
      MikeInNC
      • 1 Year Ago
      I don't think Volvo is going away in the US this year. The others...maybe so.
        sniperhunter2001
        • 1 Year Ago
        @MikeInNC
        Yeah, Volvo is having better and better sales years. The S60 is a fairly big seller, as is the XC60. They're one of the most common cars I see in NYC, Orlando, Los Angeles, and Miami. Volvo isn't going anywhere for a long time.
      Brendan OConnor
      • 1 Year Ago
      Haha This same source predicted that Kia would go out of business in 2011.
      kritzah
      • 1 Year Ago
      Who the heck is 24/7 Wall St? Will they be around in 18 months?
      • 1 Year Ago
      [blocked]
      strykerzzzz
      • 1 Year Ago
      I can\'t see Mitsubishi leaving as a brand here. They just invested $100 million into their Illinois plant and are only about 2 years into their 10 year agreement with the State of Illinois for tax break purposes. They are expecting about $1 billion world wide profit this year too. Even if their sales are down in the U.S,, I would expect them to help prop up the dealer network until new product comes. If their manufacturing plant wasn\'t here though to act as an anchor, I might think they were on the same path as Suzuki.
      muchdrama
      • 1 Year Ago
      Supposedly, Sears Roebuck has been predicted to bite the bullet for the past two decades. Proving once again that analysts are overpaid.
        Fixitfixitstop
        • 1 Year Ago
        @muchdrama
        I'm still surprised that Sears and Kmart are still around, to be honest.
      MAX
      • 1 Year Ago
      Volvo will be the tip of the Chinese auto export arrow, I wouldn't bet against them.
      Peter
      • 1 Year Ago
      Yahoo News has stories like this on occasion and none of the predictions come true.
      djrroar1
      • 1 Year Ago
      Mitsubishi leaving? That is why they invest millions in the plant in Normal ILL because they plan on leaving the country, makes all the sense in the world!! Suzuki did not file bk, Suzuki North America filed BK, big difference. Suzuki had a distibutor relationship in the U.S. and Mitsu does not. Time will tell but I think Mitsu is here to stay. The numbers were way down compared to 2012 because this years numbers are pure retail, no fleet. There would be others whose numbers would suffer dearly taking out fllet sales.
      Stephen
      • 1 Year Ago
      Agree on Mitsubishi and r&t biting the dust, Volvo going is a stretch; maybe 5 years if they stay on their current path but not next year. They do however need to find an identity, ASAP.
      eliotsmeliot
      • 1 Year Ago
      I can't wait for my first issue of "Road, Track, Car, and Driver."
      express2day
      • 1 Year Ago
      These annual predictions from the 24/7 Wall St. site have been wrong most of the time. Sure, they get the obvious ones right but little else. I think someone randomly picking brands out of hat would have almost the same accuracy.
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