But certainly we've seen nothing that can compete with the recently announced, UK-only special edition of the upcoming Grid 2 title from Codemasters and Briggs Automotive Company (better known as BAC).
For the reasonable sum of just 125,000 British pounds (around $189,000), the Grid 2: Mono Edition can be yours. That's right, a little less than a new Porsche 911 Turbo S, you can have a copy of Grid 2 complete with original artwork, a brand new Playstation 3, a tour of the BAC factory, a Grid 2-branded racing helmet, a full racing suit with boots and gloves, and, you guessed it, a G2-liveried BAC Mono. That's right – buy a video game, get a racecar.
At least that's how Codemasters is spinning it. In the attached press release, it claims that Grid 2: Mono Edition will set the Guinness World Record for "Most Expensive Video Game Commercial Available – Special Edition." Our request for a playable demo is in the mail, Codemasters.
EXPENSIVE VIDEOGAME - AVAILABLE TO PRE-ORDER TODAY
Codemasters®' GRID 2™: Mono Edition Includes GRID 2, PlayStation 3 and Actual 170mph BAC Mono Supercar to Deliver the Ultimate Racing Experience
Codemasters® are delighted to announce that the world's most expensive videogame – the GRID 2™: Mono Edition - is available for pre-order. This exclusive edition of the game is available for just one customer and includes the highly-anticipated racing game GRID 2, a PlayStation 3 to play it on, a 170 m.p.h. BAC Mono supercar - sporting a GRID 2 livery - and full driver race wear.
The BAC Mono is a British manufactured, road-legal, ultra-high performance supercar which stars in the game. Created from high-strength carbon fibre, the BAC Mono is an unrivalled example of light-weight performance engineering and its 2.3 litre, 280 bhp four cylinder power plant will propel its driver from 0-60 m.p.h. in just 2.8 seconds.
The GRID 2: Mono Edition sets the Guinness World Record for the "Most Expensive Video Game Commercially Available – Special Edition" and will include a range of extras for the buyer to enjoy the ultimate experience of racing the car in-game and driving it in real life. The GRID 2: Mono Edition includes:
A copy of GRID 2 for PlayStation including bespoke artwork
BAC Mono in exclusive GRID 2 livery
A day at the BAC factory which includes a factory tour and time spent with technicians to customise the BAC Mono for size and specifications
A GRID 2: Mono Edition branded Bell Racing helmet
Race suit, boots & gloves all made to measure in BAC Mono and GRID 2 branding
A PlayStation 3
The GRID 2: Mono Edition is available to pre-order by contacting firstname.lastname@example.org
"BAC are immensely proud and excited at the release of GRID2: Mono Edition; a game which offers an opportunity for one lucky person to own a truly unique supercar. Codemasters have developed a stunning game which focuses on delivering the ultimate driving experience and Mono is the ultimate expression of this, in both the real and virtual worlds."