With a great soundtrack – Patty Griffin's Heavenly DayChevy is once again using robot dogs and real deer to tell us how eco-friendly the Volt is. The new Volt commercial, called "Silent Anthem," is basically an expanded version of the Volt's snippets from the Find New Roads commercial from February, but this time we see how wind power is the new gasoline (as you can see in the fictional "Instant History" iPad app used in the spot). Nice.

Sure, the ad doesn't really say anything new about the Volt, but it certainly gives off an idealized vibe, and is a far cry from the way most automakers try to sell most of their cars. Just compare this spot (of Nissan's polar bear ad for the Leaf a few years ago) with most of the car-alone-on-the-highway ads that are apparently filmed after the apocalypse. What's the real message here?

You can chime in after watching below.


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    • 1 Second Ago
  • 15 Comments
      Grendal
      • 16 Hours Ago
      There are good things about this ad especially the tag line. They need to follow it with more of the testimonial ads that really bring home the advantages this car represents. That's what will make people go into the dealerships and ask questions. Then it's up to the salespeople to know their product and sell its advantages.
      Giza Plateau
      • 16 Hours Ago
      It's not gas and electric together, it's electric that is good and counters the pure evil of fossil oil in the primitive combustion engine. ICE is going down
        carney373
        • 16 Hours Ago
        @Giza Plateau
        There's nothing terribly wrong with the ICE. What matters is the FUEL used in it. If it's using methanol, ethanol, bio-diesel, or di-methyl ether, I say hooray.
          carney373
          • 16 Hours Ago
          @carney373
          Yes, they waste much of their fuel energy content, and I point that out when ignorant anti-EV types talk about how EVs simply burn coal instead. But being Puritanical and angry about it is silly. All those fuels I mentioned pollute far less than gasoline, and break us free from economy-crashing, terror-funding oil.
          paulwesterberg
          • 16 Hours Ago
          @carney373
          ICE wastes 75% of any fuel as waste heat. Such an inefficient use of any fuel is an abomination.
      • 16 Hours Ago
      To really drive the point of the volt being an extended range electric, if I was writing the commercial, it would go something like this. A long deserted road. Camera zooms in on a tow truck pulling up beside a stranded electric car driver, lets say a Tesla, with a "charge point 1 mile ahead" sign clearly visable just ahead of the stranded driver. As the tow driver is getting out, a Chevy volt zooms past, and the voice over says "You'll never be caught short in your Chevy Volt.". That would drive home the point that even with charging stations, and claimed range of other electric cars, you just never know, and having that backup on board is a great insurance policy. If GM would market the cars right they would be flying off the lots. Not that they arn't selling now, but I get people comming up to me daily, and untill I explain what it is, and what it does, nobody knows. Most people think it is no different than a plug in Prius, and that is an embarasment. To a volt driver, having it compared to a prius is almost offensive!
      Jerry
      • 16 Hours Ago
      I want the Volt dance back!
      aatheus
      • 16 Hours Ago
      I like this ad. It's cute without being overbearing, eco-aware without being too preachy. The little robotic dog is adorable. The tagline about it being an everyday electric car, which happens to also have gas an an option, is a nice one.
      carney373
      • 16 Hours Ago
      "An everyday electric car with gas for longer trips." YES. NAILED IT. MUCH better than the STUPID, incomprehensible, arguably anti-electric "More car than electric" tagline they started with.
      • 16 Hours Ago
      Seems no one else in the comments believes the electric dog is creepy. I agree with the author of the article. This is some post-apocalyptic scene with only one car on the road and no dogs. Where are all the other people and the dogs? :-)
      j
      • 16 Hours Ago
      Sebastion, Sebastion, where to start. How dare you call my home (High Desert) post apocalyptic! Actually I was driving to work one day on one of the roads near here, that is so often used to film those deserted post apocalyptic shots. And I saw a bus coming in the opposite direction. Glanced up at the bus' reader board telling all where it was headed, and wondered why it was there. It read, "NOWHERE." Though I couldn't stop laughing, I suppose it really was the perfect road to train new drivers. Also, I suppose, they took some shots that were edited out of the original New Roads and created this one, and it does look like the high desert at points, at least after the spring rains. My Volt is also diamond white, 'cus they are the most efficient ones, and get better mileage than those common gray ones, or the flashy reds.
      Rotation
      • 16 Hours Ago
      The instant history part, with the nodding donkeys, is the best part easily. That's really well done, very "feel good" and takes good advantage of the visual similarities between the pumps and the windmills. I think the description of the car "an everyday electric car with gas for long trips" is well done too. It's a good description of the car at least for those with an interest in driving electric. I hope it resonates as well with less ardent potential buyers too.
        paulwesterberg
        • 16 Hours Ago
        @Rotation
        The volt is like an electric car with training wheels.
          Ryan
          • 16 Hours Ago
          @paulwesterberg
          We have to start somewhere, and for most miles people drive, it will be electric.
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