An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.

Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.

Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 57 Comments
      RampantFury
      • 1 Year Ago
      Still doesn't change the fact that most of their cars are dull, boring appliances.
      MJC
      • 1 Year Ago
      The Walmart of car companies.
      • 1 Year Ago
      [blocked]
        Dean Hammond
        • 1 Year Ago
        MAYBE, although this isnt exactly surprizing....STRONG company for sure...
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          not particularly, mines not a hate as such, but when something is amiss I DO dislike the fact that for some reason theres the unanimous Hall Pass, or the fallback reliability card, fact is most every manufacturer builds a great product, and in reality no ones any better than anyone else, the playing field is relatively level...great for prospective buyers really....
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          its not really hate, even if it comes off that way.....I dont particularly care for a majority of their cars, however they are improving from a desirability factor as of late, something that has been lacking for too long. But..... as a company they are a force to be reckoned with...
          • 1 Year Ago
          @Dean Hammond
          [blocked]
          • 1 Year Ago
          @Dean Hammond
          [blocked]
      ihatedavebushell
      • 1 Year Ago
      What is wrong with people - toyota destroys their reputation, still is cutting corners and has more recalls than most can remember, but suddenly everyone has forgotten and loves Toyota again - give anyone else your money - Toyota didn't learn and will just repeat again!
      Koenigsegg
      • 1 Year Ago
      only good toyota is the supra, all others are ****
      adam1keith1980
      • 1 Year Ago
      To me, BMW stands for Bring My Wallet. Their cars are unreliable and expensive to fix, and their service is just poor. Poor service is not just at the dealership, it comes straight from the factory. Just look at how they mistreat their customers: http://www.m3post.com/forums/showthread.php?t=842479 With a Toyota, you know exactly what you are getting. I owned a BMW 740i since new, and $20K of maintenance and repair later including a new transmission, I would never own a BMW again. Everyone wants to own a BMW until they actually own one.
        RodRAEG
        • 1 Year Ago
        @adam1keith1980
        You bought a bmw 7-series and expected reliability? Hah!
        M5_4_life
        • 1 Year Ago
        @adam1keith1980
        I own an 8yr old M5 I brought brand new and I'm not having they problems you're having, and it's a freaking M5! The dealership still treats me like a king whenever I go there for service so don't dwell on one story and claim the service is bad. Just stay with your refrigerator, it serves it's purpose well. For people with driving souls stay away from Toyotas. Just because you want something reliable doesn't me you should be stuck with your grandmother's Buick.
        ghetto2315
        • 1 Year Ago
        @adam1keith1980
        I'm happy with my 12' BMW M3 Coupe Thank You very much...
          • 1 Year Ago
          @ghetto2315
          [blocked]
          Rich
          • 1 Year Ago
          @ghetto2315
          Say that after warranty chap, you pay $2500 for the TCU (ie bluetooth computer) and still be chipper.
        jtav2002
        • 1 Year Ago
        @adam1keith1980
        While I don't jump on the BMW sucks and isn't reliable bandwagon I also wouldn't respond with saying you own a 2012 since I would hope a 1 year old car wouldn't be riddled with issues already.
        • 1 Year Ago
        @adam1keith1980
        [blocked]
          clquake
          • 1 Year Ago
          Tinted, you're confusing maintenance with repairs. Your run on the mill Toyota basically just needs basic maintenance (oil, fluids, tires, etc), while a BMW will need actual replacement of parts during the same time period.
          adam1keith1980
          • 1 Year Ago
          Actually, it was a 2001. It's a great car until it hits 60K miles. Anyway, customers and the competition need to put the pressure on BMW to improve, because deep inside I am still a BMW fan with a love/hate relationship with the brand.
      • 1 Year Ago
      [blocked]
        Jay
        • 1 Year Ago
        Please read the article in more detail.
          • 1 Year Ago
          @Jay
          [blocked]
          • 1 Year Ago
          @Jay
          [blocked]
        • 1 Year Ago
        [blocked]
          • 1 Year Ago
          [blocked]
        jtav2002
        • 1 Year Ago
        It's a bogus list essentially because you disagree with it.
          • 1 Year Ago
          @jtav2002
          [blocked]
          • 1 Year Ago
          @jtav2002
          [blocked]
          • 1 Year Ago
          @jtav2002
          [blocked]
          • 1 Year Ago
          @jtav2002
          [blocked]
          • 1 Year Ago
          @jtav2002
          [blocked]
      Dave Willson
      • 1 Year Ago
      Love my 07 328i with the sport package and would never by a Toyoda.
      sp33dklz
      • 1 Year Ago
      GM, Ford, not even in the top 100? Pathetic.
        Dean Hammond
        • 1 Year Ago
        @sp33dklz
        not at all, ever think that perhaps the yen and german currencies may have something to due with overall worth?....
          sparrk
          • 1 Year Ago
          @Dean Hammond
          @ Dean Hammond, it's about brand perception, not overall worth of the company. The dollars are symbolic, because they don't have another way to measure something subjective.
          dowens1617
          • 1 Year Ago
          @Dean Hammond
          Apple, Google, and IBM are U.S. companies and they are on the list.
      Zippswitch
      • 1 Year Ago
      Hmmm.......
      Carlos
      • 1 Year Ago
      I live in Medellin, Colombia and in my city is very desired this brand of car, selling a lot of Prado in its various versions. this brand is synonymous with quality and luxury. http://milanocar.com/
      Mark Rodriguez
      • 1 Year Ago
      Who cooks up these absurd 'brand value' rankings? Toyota surpasses BMW in brand value? You're joking right? For a manufacturer that cranks out econo boxes and ludicrously dull, insipid and in most cases plain darn ugly cars this must be the biggest laugh of the year. Just be sure to unstick those accelerator pedals every time you take your Toyos out of the driveway people. LMAO. Me, I'll stick with the quality German offerings thank you very much ;)
    • Load More Comments