What, you didn't think that Kia was going to let Hyundai have all the big-dollar fun, did you? Hyundai may have blazed a trail upmarket with its Genesis Sedan and more recently, the Equus, but its corporate sibling, Kia, has arguably been autodom's hottest brand the last few years, with increases in style, tech, consumer consideration and sales that are the envy of the industry. So it's no surprise that it isn't stopping its North American product onslaught with its just-introduced 2014 Cadenza sedan, it's reportedly readying its premium-minded rear-drive Quoris cruiser for a launch here next year.

That's according to a new report from Automotive.com, which spoke with Kia officials at the media launch of the Cadenza. The oddly named Quoris ("derived from the English words 'core' and 'quality,'" says Kia), will likely nuzzle up against its Equus stablemate when it debuts, carrying an estimated $50,000 to $70,000 price tag. To our eyes, the Kia looks markedly more contemporary than the Equus inside-and-out (no surprise, it's a much newer design). And there's even more reason for optimism on Kia's behalf: the Hyundai Equus has been doing just fine on the sales front – even before its recently introduced facelift. So it's not unreasonable to interpret the luxury sedan market as open to the idea of owning a full-size luxury sedan from a non-traditional country.

In other news, Kia recently exhumed its elderly Sedona minivan, dusting it off, putting a little more frosting on its flanks and trotting it out to customers anew for 2014. The people mover's odd, Lazarus-like reanimation moment apparently isn't lost on Kia executives, who still very much want a modern minivan. According to the same report, an all-new Sedona, likely informed by 2011's funky KV7 Concept, is still a ways off – but we could hear more about it as early as later this year.


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    • 1 Second Ago
  • 123 Comments
      Bruce Lee
      • 1 Year Ago
      Why would you want to have two premium brand Hyundai? This marketing strategy makes no sense, why try to push both brand upmarket?
        navypond
        • 1 Year Ago
        @Bruce Lee
        hmmm... maybe if you look at VW/Audi them maybe something might start to click in your head...
          mikeybyte1
          • 1 Year Ago
          @navypond
          That makes no sense. VW does not sell premium $70k vehicles. Well they don't anymore. Audi is the upscale division and VW is mass market. Bruce is correct - both Kia and Hyundai are mass market trying to sell to the high end. They will both offer vehicles in the under-$20k and now over $60k range. Audi does not sell cars under $20k. Or even $30k.
          Hello, Brian
          • 1 Year Ago
          @navypond
          I think that what mbukukanyau is suggesting is to make one premium brand instead of trying to push two mainstream brands upmarket simultaneously. VW has a mainstream brand, VW, a premium brand, Audi, a premium sports brand, Porsche, a high end luxury sports brand, Lamborghini, and a high end luxury brand, Bentley. Aside from the Phaeton and R8, there is little overlap. Hyundai is trying to sell two premium sedans with very similar attributes at the same price point with badging that is associated with mainstream vehicles.
      Basil Exposition
      • 1 Year Ago
      Hyundai/KIA differentiation is very similar to the differentiation in GM's stable of brands circa 1995. Guess they're doing it cause that worked out so well?
      knightrider_6
      • 1 Year Ago
      Top 5 reasons for buying a S-class, 7-series, or rebadged Jetta instead of Quoris 5. You need a status symbol, not a luxury car 4. You don't care about the bland styling 3. You are older than 65 2. You need an expensive car to get laid 1. Your time has no value and you don't mind spending few hours a week getting it repaired.
      Teleny411
      • 1 Year Ago
      Lincoln this is a proper luxury car. RWD.
        Jesus!
        • 1 Year Ago
        @Teleny411
        Except there is nothing luxurious about a Kia. Even the name sounds cheap. And tell that to Lexus who took a fwd Camry, put an L on the hood, and outsold all the competition.
          TruthHertz
          • 1 Year Ago
          @Jesus!
          People said the same thing about Hyundai a few years ago and the Genesis and Equuis are selling well. The brand has an elevated image because of it. Honda and Toyota were crap in the 1970's. People laughed at them. Now they are staples for quality and have luxury side brands. Jesus.... You are a moron. Things change.
          Jesus!
          • 1 Year Ago
          @Jesus!
          Truth, if you have to get your point accross by calling someone names, your point is therefore invalid. And please define well. Do you have numbers of all makes in that category to back up your claim?
          adam1keith1980
          • 1 Year Ago
          @Jesus!
          It's the product, stupid.
      Street King
      • 1 Year Ago
      Good luck with that Kia.....lol
      FIDTRO
      • 1 Year Ago
      Making a poor quality knock-off of a BMW does not constitute moving upmarket. Naming it something as hideous as "Quoris" doesn't help either.
      Asaetern
      • 1 Year Ago
      No thanks.
      muspod
      • 1 Year Ago
      i like. I'll give 35k for it.
        Chip
        • 1 Year Ago
        @muspod
        Wait one year and pick one up used! You\'ll have money left over for a RIo.
      FIDTRO
      • 1 Year Ago
      Ugh, just look at those wheels. They looked like they were stolen from a Hot Wheels car. But, since most of the styling was stolen from legitimate luxury car manufacturers, I'm not surprised.
      Hi There Paul
      • 1 Year Ago
      That's an ugly grill.
      bK
      • 1 Year Ago
      BMW headlight and grille, Merc LED DRL, Lexus LS rearend.... And don't get me started in the interior. Let the "but kia/hyundai looks better than BMW/Benz/Lexus and have better packaging" rant begin!
        wat
        • 1 Year Ago
        @bK
        Yeah no kidding. They even use the same joystick shifter that BMW uses... which isn't even that intuitive to use to begin with.
      knightrider_6
      • 1 Year Ago
      Kia hit a home run with this car. If the comments below are any indication, this will sell very well and cannibalize the sales of the wannabe luxury brands like BMW, MB and Audi. The only people complaining below are the ones who bought their clunker from one of those three brands.
        CJC
        • 1 Year Ago
        @knightrider_6
        Spoken like someone who has never driven a BMW. Let me guess, you drive one of those watered down wanna be Kia/Hyundai's, or wait, a GM fanboy? Calling an Audi, BMW, or Benz a clunker is spoken like someone who is so out of touch and has the blinders on so bad that it's almost not worth talking the 5 minutes out of my life to tell you that the all the German engineering tricks, design language, and inspiration in the precious "Kia/Hyundai"(brands that still hold a negative punch line) has is the result of Peter Schreyer, former Audi head designer, responsible for the A4, A6, TT etc. His design studio is located in Frankfurt with his German manned team. That's who currently runs Kia design. They actually just recently named him head of Hyundai design, that old German. As far as calling BMW a clunker, this is breathtakingly stupid, so untrue and is only said by trolls to instigate and incite. But hey, I am up for it. BMW dominating year after year on Consumer Reports recommended and reliability list, 22 consecutive years on Car and Drivers 10 best, Forbes most admired automotive company in the world, holder of dozens and dozens of international award winning engines, 40+ years of Motorsport dominance and engineering, the recognized and constant benchmark of lesser automobiles year after year(through they eyes of professionals, competitors, and various forms of testing, not some skewed opinion of some misguided keyboard jockey). Why do you think Cadillac bought a bunch of BMW 3-series to develop their blatantly similar ATS? Because they wanted to copy the exact suspension linkage, chassis, balance, and exact dimensions of a beater? Haha. That's rhetortical. I could go on and on. But you'll get to see it again and again, when Kia or Hyundai come out with another watered down S-class, 3-series, A4 etc copy. Of course, it'll have desperately similar design but will completely miss on substance, what really matters and what makes the Germans so great. Because true engineering takes originality, talent, time, and money. With Mercedes coming down market with the CLA, and C-class, and Audi with the A/S3, and BMW with the best selling X-1, 320I, 328d, do you honestly think a majority of people are going to pay the same, a little less, or even more for a KIA, who's trying to head up market, when you can drive around Marques(BMW, Merc, Audi) that are recognized by anyone with a pulse to be the best in the world in regards to quality, engineering, class, and reliability? Kia, in all seriousness, is making this move waay too soon. The only customers they'll steal is their own ex, ATS sales took away CTS sales. By the way, look at any 5-10 year old Kia(before the German Peter Schreyer got there) and you'll see the definition of a clunker...body panels that all prematurely rust, poor refinement and materials, low bidder/quality suspension components and laughable exterior design. Ask me how I know. Lets just say I've unfortunately dabbled before.
        Teleny411
        • 1 Year Ago
        @knightrider_6
        Sigh... There was a time when BMW & Benz were about quality. My e30 is a 2600lb tank. But nowadays they (and the market) are more interested in entertainment and communications systems than building a car with quality mechanical components.
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