By the end of this decade, India is expected to be one of the top three car markets in the world, but automakers are already starting to duke it out for sales. In terms of premium brands, Automotive News says that Audi has jumped out to an early lead for sales in the country due in large part to the recent introduction of the Audi Q3 (shown above).

In 2012, Audi's sales increased 43 percent, rising to 9,350 units and outselling BMW (8,686) and Mercedes-Benz (7,015), both of which experienced a drop in sales last year of 9.5 percent and 5.4 percent, respectively. While none of these sales figures are particularly significant on a global scale, the article says that the market for premium cars in India is expected to quadruple by 2020 up to around 120,000 units. AN attributes Audi's lead to its offering of new SUVs while its rivals have been focusing on small hatchbacks.


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    • 1 Second Ago
  • 45 Comments
      Max Bramante
      • 1 Year Ago
      Audi should focused its efforts in other things: Reliability (awful), Handling/Driving Pleasure, and Design (wich really sux, look at that ugly thing in the pic, looks like a Skoda/Seat).
        Hello, Brian
        • 1 Year Ago
        @Max Bramante
        It\'s easy to sit at your computer and spout of untruths and accusations without acknowledging facts. Audi reliability is much improved and above average for most recent models. Most inbiased people feel that they have become a better driving car and have better designs (interior and exterior) and materials than the other luxury makes. The sales numbers tell a story that your bias cannot reconcile.
          Max Bramante
          • 1 Year Ago
          @Hello, Brian
          Sales number doesn't mean anything, or yeah just one thing: VW/Audi invest in A.D much more than any other carmaker. That's it.
        collabplan
        • 1 Year Ago
        @Max Bramante
        Max, every aspect of your comment is ignorant and incorrect. Go take a test drive and do a little research.
          Lachmund
          • 1 Year Ago
          @collabplan
          EVERY comment he does is that. get used to it
          Max Bramante
          • 1 Year Ago
          @collabplan
          I work in a car dealer and i can tell that the most boring cars to drive, the most expensive, the most crappy and unreliable are audi. Lexus is another, better planet. BMW and Mercedes too.
        Cayman
        • 1 Year Ago
        @Max Bramante
        With sales up by 43% at least with regards to India, it would seem that Audi is focusing on the right things. Yes, I think this thing is ugly too, but its a crossover SUV, for the most part they are all somewhat ugly or at best boring.
        piggybox
        • 1 Year Ago
        @Max Bramante
        Audi reliability is actually top of all German brands now according to CR.
      Rochester
      • 1 Year Ago
      I still don't look at Audi as a luxury brand, no matter how much they inflate their prices. Probably never will.
        Georg
        • 1 Year Ago
        @Rochester
        funny fact Audi has build luxury cars long befor BMW started car production... first 8zyl engine in a German car was introduced by Audi... not BMW or Mercedes
        collabplan
        • 1 Year Ago
        @Rochester
        Rochester, your prerogative, but hard to imagine that is an opinion supported by much experience in or around an Audi. The A8 W-12 isn't a luxury car? The S8? A6? S6? RS6? A7? S7? Q7?
        Shahul X
        • 1 Year Ago
        @Rochester
        Audi is a luxury brand like Acura or Infiniti or Lexus or Buick... it's hard when a car is an improvement of a lesser brand.. Honda=Acura, Toyota=Lexus, Infiniti=Nissan.... VW=Audi.... BMW and Mercedes are built from the ground up to be a BMW or Mercedes... that's the part that is hard to get over... They are all great cars, but it depends on your definition of Luxury. You can look inside a Audi interior and then a BMW's and it's hard to say Audi is lesser there.... but then there is everything else
          Georg
          • 1 Year Ago
          @Shahul X
          The BIG different Honda created Accura Toyota created Lexus Nissan created Infiniti etc.. Audi was founded in 1909 it was a independent luxury car producer from first day till start of ww2 .. BMW started to build own developed cars in 1930! be for they produced only small cars under license since 1924. Audi has created some fine luxury cars be for ww2 like the Audi Typ R Imperator, or the Audi Typ M, Audi Typ SS and upper middle class cars like the Audi Front Typ UW, Audi 225 and 920 Audi was thrown back twice in history.. first time the big finacial crisis befor ww2 which cost them their independence and second that all their production was located in east Germany and all factory machines and tools were demounted by Red Army and send to USSR. They started from scratch in west Germany and become playbal of its biggest investor which got them first under the umbrella of Mercedes and later sold to VW. The modern engines (water cooled inline4 and modern FWD chassies) saved VW´s ass as the beetle production was slowing down and VW had nothing at hand for replacement ...
          11fiveoh
          • 1 Year Ago
          @Shahul X
          It's not hard for my s4 to spank a c350/335i
      collabplan
      • 1 Year Ago
      Not surprising. VW Group has repeatedly stated their goal of becoming the largest auto maker globally by the end of the decade. I see no reason why they won't achieve that objective, and Audi is certainly doing its part across all key markets worldwide. Seeing the number of Audis on the road in China is eye opening, for sure.
      ferps
      • 1 Year Ago
      Audi is the largest luxury brand in the two markets that matter the most: China and India. Every multinational company should look at Audi to understand how they win over these markets.
        knightrider_6
        • 1 Year Ago
        @ferps
        "two markets that matter the most: China and India" Did you read the article? They sold a whooping 9350 cars, in a YEAR! Audi sells more rebadged Jettas and Tiguans in the US in a month.
          Lachmund
          • 1 Year Ago
          @knightrider_6
          which rebadged jetta are you talking about?! there is none such model as a rebadged jetta
      Dave Willson
      • 1 Year Ago
      I'm tired of "top" being synonymous with better. Let's be clear they just sold more cars.
      Max Bramante
      • 1 Year Ago
      J.D Power 2013 (problems per 100 veichles 1)Lexus 71 2)Porsche 94 3)Lincoln 112 4)Toyota 112 5)Mercedes-Benz 115 6)Buick 118 7)Honda 119 8)Acura 120 9)Ram 122 10)Suzuki 122 11)Mazda 124 12)Chevrolet 125 INDUSTRY AVERAGE 13)Ford 127 14)Cadillac 128 15)Subaru 132 16)BMW 133 17)GMC 134 18)Scion 135 19)Nissan 137 20) Infiniti 138 21)Kia 140 22)Hyundai 141 23)AUDI 147.... Who's incorrect? My english can be crap (i'm italian) but i'm very precise for these kind of things.
        piggybox
        • 1 Year Ago
        @Max Bramante
        http://www.autoblog.com/2012/10/29/ford-tumbles-to-second-worst-in-consumer-reports-reliabil/ Watch the video for the rank. Audi is at No.8 and it's climbed 18 spots, which means it was near the bottom before as was suggested by JD Power. JD is strictly on data of cars 3 years old while CR probably considers the number of problems during the first 1-3 year to reflect some recent changes sooner than JD. Of course both are biased. Any survey relying on user input can be biased. The only objective data I can think of is warranty data which isn't public unfortunately.
      piggybox
      • 1 Year Ago
      When will the Q3 come to US?
      groingo
      • 1 Year Ago
      What did they do, wreck it, the front bumper color looks off.
      FIDTRO
      • 1 Year Ago
      Real luxury cars will always dominate emerging markets, not Japanese or Korean trash.
      Cruising
      • 1 Year Ago
      Funny we get so much flak for driving SUVs/trucks while in India they have a very solid niche for that type of vehicle, like the vehicle above.
      Merc1
      • 1 Year Ago
      Talk about much ado about nothing. With those numbers who the hell cares? I mean really. M
      Steve
      • 1 Year Ago
      Ultimate Driving Machine no more
        Max Bramante
        • 1 Year Ago
        @Steve
        audi has never been "the ultimate driving machine", maybe more "the ultimate laundry machine..."
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