Our tiniest Toyota (Scion iQ notwithstanding) is about to get a little French flair. The Japanese automaker announced Thursday that its Toyota Motor Manufacturing France facility would begin building Yaris models destined for North America – specifically, the United States, Puerto Rico and Canada. This will mark the first time in history that Toyota has exported vehicles to North America from Europe.

Initially, Toyota will export roughly 25,000 Yaris models to North American markets from France each year. In order to handle this additional production, Toyota Motor Manufacturing France has invested 10 million euro into its French facility.

Despite being somewhat of a snooze-fest (it's a car!), the Yaris carries on in North America with a 106-horsepower 1.5-liter four-cylinder engine, with prices starting at $14,370 for the three-door and $15,395 for the five-door, not including $795 for destination.
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Toyota to Export French-made 'Yaris' to North America

Toyota City, Japan, May 16, 2013 -

Toyota Motor Corporation (TMC) announces that its production subsidiary in France, Toyota Motor Manufacturing France S.A.S. (TMMF), held a ceremony today in Valenciennes on TMMF grounds to mark the start of "Yaris" subcompact production on May 6 for export to the United States, Canada and Puerto Rico.

The exports, at a volume of 25,000 units a year, will mark the first time Toyota vehicles produced in Europe will be exported to North America. The development represents an additional investment of 10 million euros by TMMF.

The ceremony was attended by TMMF President Makoto Sano and Didier Leroy, president and CEO of Toyota Motor Europe NV/SA, TMC's regional headquarters in Europe. At the ceremony, Leroy said: "This additional export market is yet more evidence of the competitiveness of Toyota in France."

The current, third-generation Yaris was launched in Europe in the summer of 2011, followed by the Yaris Hybrid in June 2012. At present, Yaris vehicles produced by TMMF are sold in more than 40 countries worldwide in Europe, Africa, Oceania and Latin America.

Toyota will continue to aim for a globally optimized production and supply structure that accurately meets consumer needs in a timely manner.


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    • 1 Second Ago
  • 48 Comments
      Shawn
      • 1 Year Ago
      I'm sure this is good for some countries economy...just not sure which one.
      Cruising
      • 1 Year Ago
      If your going to compare the Yaris to anything it's most natural competitor in the segment is the Versa, Toyota made a huge mistake ditching the sedan it left Nissan to swallow up that side. With the new Versa Note going on sale this summer competition is just getting heated up.
      ferps
      • 1 Year Ago
      With America in a strong recovery and Euro-slerosis seemingly never ending, automakers have to figure out what to do with all their excess capacity on the continent.
      A A
      • 1 Year Ago
      Came for Ferrari joke, left disappointed.
      Greg
      • 1 Year Ago
      It looks like its smiling at me.
      D E S I G N
      • 1 Year Ago
      why can't someone put a stop to these ugly things coming over to this side of the world?!
        Max Bramante
        • 1 Year Ago
        @D E S I G N
        why can't someone put a stop to idiot comments like your?
          dan1malk
          • 1 Year Ago
          @Max Bramante
          Haha, are seriously sticking up for.., the Yaris? It's at the bottom of its class (,in the US.) There are SO many better B segment choices before you even have to think about a Yaris.
          • 1 Year Ago
          @Max Bramante
          [blocked]
      kontroll
      • 1 Year Ago
      Type your cyes, that's what America needs more asian junk littering the American roads. There should be a 70% tariff on all asian imports, just like the asians are doing with American imports...the garbage on the roads will be cleaned up almost immediately
      Scr
      • 1 Year Ago
      Sacre Bleu! Yet another reason not to buy one! Gotta love that French build quality. It\'ll take one look at the highway and just surrender on the side of the road. It\'ll work for you on Tuesday and on Thursday it will be on strike. And this after it already has Mondays and Fridays off, too. Oh yea, the whole month of August it will be on vacation. It will constantly try to share your undoubtedly ill-gotten wealth with the Toyota service department. Finally, it will self-immolate over high youth unemployment and \"barbaric\" working conditions (a 20 hour work week).
        aatbloke1967
        • 1 Year Ago
        @Scr
        The Yaris has been built in France for European consumption since 1997. And it remains Toyota's best-selling car across the Continent. Nothing wrong whatsoever with the build quality.
          Scr
          • 1 Year Ago
          @aatbloke1967
          The US gets it current suppliof Yari from Japan, and there are no better made Toyotas than the ones made in Japan...PERIOD. Even the \'Merican Toyotas can\'t hold a candle to the ones from Japan. If you really want one of these, some versions will still be imported from Japan even after the French cars start arriving on US shores.
      jebibudala
      • 1 Year Ago
      I kinda like it. Afterall, it is eleventeen billion times more attractive than a Spark.
        Alfonso T. Alvarez
        • 1 Year Ago
        @jebibudala
        Interesting comment - the Yaris competes with the Chevy Sonic - not the Spark. The Sonic is spanking the Yaris in the marketplace. The Spark competes with the Toyota iQ - the Spark is the best seller in this small segment by far - it consists of the Spark, iQ and Smart. You were saying?
      Teleny411
      • 1 Year Ago
      My best friend NOT a car guy has a Yaris & it's been perfect for him. He's mainly doing city driving, can haul around his synths & it never breaks down. He could car less that a Mazda is faster. Kind of funny how the enthusiasts are actually such a small, but demanding population. :)
      vizcarmb
      • 1 Year Ago
      Friends dont left friends drive Yaris
      Hedo D
      • 1 Year Ago
      First time ever that US is getting a reliable French car.
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