Isuzu has taken to advertising its not-for-North-America KB pickup truck with a unique initiative. The company wanted to apply the Google Street View philosophy to some of South Africa's more remote off-road trails, and the result is Isuzu Trail View. Using multiple action cameras situated in a 3D-printed housing strapped to the top of the truck, the crew began bouncing along dirt and rock paths, recording all the while. They also shot additional video and worked with experts to provide excellent clips on how to navigate common off-road obstacles.

You can watch the making-of video below, and you can head over to the Trail View site to poke around a few South African trails for yourself. All we want to know is, how long before Jeep does the same here in the US?


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    • 1 Second Ago
  • 9 Comments
      Javy
      • 1 Year Ago
      this is awesome, hopefully they do it in alot more countries and its not just an advertising stunt
        AP1_S2K
        • 1 Year Ago
        @Javy
        agreed. Very cool, and well beyond just an advertising opportunity.
      theharpyeagle
      • 1 Year Ago
      Neat!!
      josh.rottenberg
      • 1 Year Ago
      Why is Google, a symbol of American business and technology using an Asian car manufacturer and not an American? Perhaps a Ford Raptor, how about a superduty.. Maybe a Jeep? C'mon !
        WLM86
        • 1 Year Ago
        @josh.rottenberg
        What? This isn't being done by Google and they're not mapping trails in the US.
        paqza
        • 1 Year Ago
        @josh.rottenberg
        Reading for comprehension. This is in South Africa and Isuzu is doing the mapping.
        clquake
        • 1 Year Ago
        @josh.rottenberg
        This has nothing to do with Google. Also, I hate to break it to you, but Google used a lot of different cars, most notably, the Toyota Prius (Prii?). For the amount of traveling, they need to minimize the gas consumption, and at the time (and apparently still) the Prius is the highest gas mileage vehicle.
      Luis A. Martinez
      • 1 Year Ago
      Is so good that without Isuzu technology wasn't going to be any GM diesel truck engine,shame they dump Isuzu for USA
      Jdemonto
      • 1 Year Ago
      Why couldn't Isuzu put this kind of effort in the us market? This truck looks to be nicer than anything ever offered here.