We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.

What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.

To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.

Ford has already announced US pricing for the Fiesta ST, which starts at $22,195 (including $795 for destination). Load one up with Recaros, navigation, a sunroof and more, and you'll just crest the $26,500 mark.

Scroll down for Ford's full release about European orders.
Show full PR text
Hot Hatch, Hot Sales: New Ford Fiesta ST Sets Seriously Rapid Pace in First Few Months on Sale

- Ford receives 3,000 orders for the new Fiesta ST from across Europe since reaching dealerships in March; U.K., Germany and Switzerland lead the way

- Fastest production Fiesta can is capable of 0-100 km/h in 6.9 seconds and 220 km/h top speed with 20 per cent better fuel economy than previous Fiesta ST

- High-specification interior and exterior styling and technology options are a hit with new Fiesta ST customers; Spirit Blue is most popular colour

COLOGNE, Germany, May 17, 2013 – The Ford Fiesta ST – Ford's fastest ever production small car – is off to fast start with hot-hatch connoisseurs placing 3,000 orders since March.

Customers in the U.K. have bought more than half of all models sold to date, with Germany placing the next largest number of orders, followed by Switzerland.

The new 182 PS Fiesta ST can achieve 0-100 km/h in 6.9 seconds and a top speed of 220 km/h – supported by an advanced chassis developed by Ford Team RS, the European arm of Ford Motor Company's Global Performance Vehicle group.

It also offers both a 20 per cent increase in power against the previous, first-generation, model and a 20 per cent reduction in CO2 emissions to 138 g/km*.

"The word of mouth on Fiesta ST has been phenomenal and it's clear we have something special on our hands," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. "We are really proud of our product development team for delivering a car that the top auto critics across Europe say not only is astonishingly good but also very affordable."

The Ford vehicle dynamics department that developed the new Fiesta ST last month was named the Dynamics Team of the Year at the 2013 Vehicle Dynamics International Awards, and Ford Team RS vehicle dynamics specialist David Put won the title of Dynamicist of the Year.

Powered by Ford's 1.6-litre EcoBoost engine, the new Fiesta ST offers performance-tuned steering, suspension, brakes and enhanced Torque Vectoring Control; as well as Ford MyKey and SYNC with Emergency Assistance. (A video of David Put driving the Fiesta ST at Ford's Lommel test track can be viewed here)

The dynamically styled new Fiesta ST exterior with a large trapezoidal honeycomb grille, dramatic rear diffuser element and a full ST body kit is proving most popular in new colour Spirit Blue, requested in 27 per cent of orders, followed by Frozen White and Race Red.

More than 60 per cent of customers have opted for a Smoke Storm Torino leather interior in Charcoal Black, to complement the carbon fibre dashboard inserts, alloy-metal pedals and gearshifter, ST steering wheel and Recaro seats. 90 per cent of customers have specified Rado Grey 17-inch alloy wheels with red brake callipers; and a further 19 per cent have selected the Sony DAB radio and navigation option with 5-inch colour screen.

"Our showroom cars are getting a huge amount of attention, with people wanting to sit in and experience the Fiesta ST and talk about its performance," said John Leeman, operations director, Ford Retail, the UK's largest Ford Dealer Group. "We are receiving a large number of inquiries every day."

The success of the new Fiesta ST follows on the heels of the Focus ST, which went on sale in summer 2012. Equipped with a 250 PS 2.0-litre EcoBoost engine, the Focus ST was the best-selling hot hatch in Europe during the first three months of 2013, with 2,100 sales.


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    • 1 Second Ago
  • 46 Comments
      AngeloD
      • 1 Year Ago
      Ford is dropping the ball by only offering a 5 door Fiesta ST. It will definitely lose sales to the FIAT Arbath and Mini Cooper 2 doors.
      Nick
      • 1 Year Ago
      To hell with the 5-door models!
        k_m94
        • 1 Year Ago
        @Nick
        Nothing wrong with 5 doors, added practicality. Still, the 3 door's the cooler one.
      thedriveatfive
      • 1 Year Ago
      my objection with this car is the height. Makes it look funky and raises center of gravity
      bo_blutz
      • 1 Year Ago
      wtf happened to 197 and 214??
      breakfastburrito
      • 1 Year Ago
      They won't sell the 2-door turbo here why? Same old story... Ford selling options to Europeans that Americans can't get. Bring us a Fiesta RS cosworth 2 door already!
        drew
        • 1 Year Ago
        @breakfastburrito
        Europe doesn't get the five door, so it's not simply a matter of withholding. The Mexico factory that's building the US cars is simply not equipped to construct the two-door model, and it's probably not worth the investment retooling the line just to offer it.
          unfined
          • 1 Year Ago
          @drew
          Perhaps I just need to buy a 2 door in Europe and ship it to the US.
      bubba_roe
      • 1 Year Ago
      This looks like a car that would have those headlight eye lashes.
      yyz
      • 1 Year Ago
      I wonder if Ford is paying journalists to tout the recaro seat upgrade. Every single review I've read said it is definitely worth it to upgrade, but not one journalist has seen the base seats. It was the same with the Focus ST. I refuse to pay $2000 for a seat upgrade, I don't care how good they are. Plus, I wish they didn't include automatic climate control and sync MFT as standard equipment. I could do without both. Maybe I'll wait to see if they come out with a de-contented version next year.
        yyz
        • 1 Year Ago
        @yyz
        I was finally able to find and drive a Focus ST with the base seats today. Perfectly fine sport seats. I'll save the 2 grand. Maybe I'll buy a Mac book pro, or a couple 60" plasma TVs with the money that I saved.
      Rotation
      • 1 Year Ago
      AB: you keep falling for these press releases from Ford. Same thing with the Fiesta (non-ST). http://www.autoblog.com/2010/10/06/report-ford-fiesta-transaction-prices-higher-than-current-focus/ Early orders for cars are higher spec, always. So companies will put out stories early in the car life cycle trumpeting the higher spec/transaction prices. But this does not mean this should be taken too seriously. As the early demand is fulfilled the transaction prices/specs will drop as normal.
      delsolo1
      • 1 Year Ago
      Reading some of the comments at the UK Auto Express web site, the biggest gripe is they don't get the five door Fiesta like the US
        breakfastburrito
        • 1 Year Ago
        @delsolo1
        Ford U.S. never got the Escort Cosworth R.S., Sierra Cosworth (no, Xr4ti was Not the same), Falcon, Focus RS, and MANY other amazing cars. Brits have no place complaining, especially since Ford is supposed to be an American corporation, yet get the crappiest crap.
          breakfastburrito
          • 1 Year Ago
          @breakfastburrito
          *Americans get the crappiest crap. Seriously, if I rolled down my neighborhood in a top of the line Falcon, and roasted the rear tires with that V8 supercar roar - every taurus owner would suddenly realize how much we've been shorted.
      Jamie Elmhirst
      • 1 Year Ago
      Of course sales are off to a strong start. Cars like this always start off with strong sales. Then everyone who wanted one has one and they start to gather dust on dealers lots. Sports and sporty cars is the most fickle segment in the industry. In 12 to 18 months some other manufacturer will bring something new out that the automotive press is panting over and the strong sales will shift there. Rinse and repeat.
        over9000
        • 1 Year Ago
        @Jamie Elmhirst
        I see that with the FR-S and BRZ. The owners even started to mod the appearance for the hell of it. In 5 years they will depreciate so fast.
      SloopJohnB
      • 1 Year Ago
      Hopefully it won't have an intercooler problem....
      piggybox
      • 1 Year Ago
      On ford.com the 2014 Fiesta will be "available spring 2013". Hasn't the spring already gone?
        Rotation
        • 1 Year Ago
        @piggybox
        No. Spring starts in March, Summer starts in June, Fall in September and Winter in December. Each starts on about the 20th of the month.
        Jesse Gurr
        • 1 Year Ago
        @piggybox
        Spring is the time between March and June. So we are still in it.
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