After almost a year on the market it, it is becoming more clear to Dodge how customers like to option out their Darts, so the automaker has combined popular features into three special edition packages and sweetened the prices. Start with a standard 2013 Dart and add either the SXT or Limited "Special Editions" or Rallye Appearance Group, and you'll save yourself a lot of box checking.

The $595 Dart SXT Special Edition takes the trim just above the base model and adds a new grille, dark-tinted headlights and projector fog lights, LED racetrack taillights, cruise control and audio controls on the leather-wrapped steering wheel. The Limited Special Edition starts with the top-end model and adds a power sunroof, heated front seats and steering wheel, dual-zone climate control and Nappa leather seats among other features, for $1,810.

The Rallye Appearance Group (pictured) is a package for the SXT, and it blacks out the front fascia, throws on 17-inch wheels and some badging for $395. The new special editions are reaching dealers now and could help the Dart's sales to further improve after a slow start. You can find out more about them in the press release below.
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Dodge Introduces New 2013 Dodge Dart Special Edition Packages – Bundling Popular Class-exclusive Features at a Tremendous Value

- New Dart SXT and Limited model "Special Edition" Packages and new Rallye Appearance Group make ordering popular class-exclusive Dart features a snap
- New Dart SXT Special Edition package includes a black cross-hair grille, projector fog lamps, leather-wrapped steering wheel, cruise control, Bluetooth and class-exclusive features, including dark-tinted projector headlamps, LED racetrack tail lamps, integrated dual exhaust and front passenger seat in-seat storage for a U.S. Manufacturer's Suggested Retail Price (MSRP) of just $595
- New Rallye Appearance Group lets buyers customize their Dart SXT Special Edition and includes a unique dark front fascia, Rallye badge and class-exclusive 17-inch Hyper Black aluminum wheels for a U.S. MSRP of $395
- New Dart Limited Special Edition package adds a power sunroof, heated front seats, heated steering wheel, dual zone automatic temperature control, SiriusXM Satellite Radio and class-exclusive features, including LED racetrack tail lamps, premium Nappa leather seats and Garmin Navigation on the 8.4-inch touch screen for a U.S. MSRP of just $1,810
- Dart continues to build awareness - it has recorded five consecutive month-over-month sales records to date
- Dart attracts the youngest demographic in the compact car segment; 60 percent of buyers are new to the Chrysler Group
- Dodge Dart tops compact car segment in total quality, according to Strategic Vision Total Quality Index


May 15, 2013 , Auburn Hills, Mich. - Dodge today announced that two new 2013 Dodge Dart "Special Edition" packages and a new Rallye Appearance Group are available in Dodge dealerships across the United States. These new packages, available on SXT and Limited models, combine features and content both exclusive to the segment and most frequently ordered by Dart customers.

Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact-car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics. And with the addition of the new Special Edition packages, even more distinctive style and value is available for compact car customers who are looking for the roominess of a mid-size car.

"These new Dodge Dart Special Edition packages show how we're listening to our customers," said Tim Kuniskis, President and CEO, Dodge Brand. "Since we launched the all-new Dart last June, we've been able to see how customers are ordering their Darts, and as a result, we have simplified our offerings to meet their requests – allowing us to offer them an even better value in the process."

With a U.S. MSRP of just $595, the new 2013 Dodge Dart SXT Special Edition package combines stand-out styling and highly desirable features at one amazing price. For a starting U.S. MSRP of just $18,590 (all prices exclude $895 destination), the Dodge Dart SXT Special Edition features all the standard equipment on the SXT model, including a 2.0-liter 160 horsepower Tigershark 4-cylinder engine, power windows, power locks, remote keyless entry, power mirrors, air conditioning, 60/40 split folding rear seat, four-wheel independent suspension, 17-inch aluminum wheels, unsurpassed 10 standard airbags and much more.

The Special Edition package adds a unique black crosshair grille, dark tinted projector headlamps, projector fog lamps, LED racetrack tail lamps, integrated dual exhaust, Uconnect Voice Command with Bluetooth, leather-wrapped steering wheel, cruise control, steering-wheel mounted audio controls, front-passenger seat in-seat storage, remote start (with automatic transmission), USB port, rearview auto-dimming mirror with microphone, overhead console with sunglass holder, 12-volt auxiliary power outlet, trip computer, vehicle information center, tire pressure monitoring display, active grille shutters and underbody aerodynamic treatment.

Along with the SXT Special Edition, Dodge Dart customers can also order the new SXT "Rallye Appearance Group," which includes a unique black front fascia, Rallye badge and class-exclusive 17-inch Hyper Black aluminum wheels for a U.S. MSRP of just $395.

The already well-equipped Dodge Dart Limited features a starting U.S. MSRP of just $19,995. For an additional U.S. MSRP of $1,810, the Dart "Limited Special Edition" package bundles the most popular premium features for a U.S. MSRP of $21,805.

The 2013 Dodge Dart Limited is packed with a slew of standard features, including the standard equipment of the SXT model plus unique bright grille, bright door handles, projector fog lamps, power heated mirrors with supplemental signals and courtesy lamps, 8.4-inch Uconnect touch screen, Floating Island Bezel, ParkView rear back-up camera, 7-inch full-color TFT (Thin Film Transistor) LED reconfigurable instrument cluster display, premium door trim panel with soft-touch upper surfaces, leather-wrapped steering wheel with audio control and speed control, accent stitching on the instrument panel, power 10-way driver's seat, including power lumbar support, driver and front passenger seatback pockets, overhead console with sunglass holder, front passenger in-seat storage, illuminated front cupholders, illuminated vanity mirrors, temperature and compass gauge, 12-volt auxiliary power outlet in console, speed sensitive power locks, power front windows with one-touch up/down, ambient LED interior lighting, automatic headlamps, active grille shutters, underbody aerodynamic treatment, tire pressure monitoring display and Limited badge.

The Dart Limited Special Edition package adds even more premium luxury features including: premium Nappa Leather seats, heated front seats, heated steering wheel, power sunroof, racetrack LED taillamps, Sirius/XM Satellite radio, Sirius/XM Travel Link, Uconnect 8.4-inch touch screen with Garmin navigation, dual-zone automatic temperature control, remote start and universal garage door opener.

About Dodge Dart
The 2013 Dodge Dart redefines performance with an agile, fun-to-drive experience, compliments of its Alfa Romeo roots. It crafted with high-quality materials and loaded with state-of-the-art technology and class-leading safety features. The new Dart GT model builds on that foundation and offers attributes compact car buyers appreciate such as a 2.4L engine with 184 horsepower, a sport-tuned suspension, available hyper black 18-inch aluminum wheels, along with class-exclusive features like an 8.4-inch Uconnect Touchscreen media center and LED racetrack taillamps. The Dart provides drivers with the ultimate combination of power, efficiency, technology and style, all for a starting U.S. MSRP of just $15,995. The Dart is one of Kelley Blue Book KBB.com's "10 Coolest Cars Under $18,000."

About Dodge
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance, style, emotion and technology. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive athletic design. With the all-new 2013 Dodge Dart that achieves up to 41 miles per gallon, the all-new Dodge Charger four-door muscle car paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon, the new 2014 Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States

Follow Dodge and Chrysler Group LLC news and video on:
Chrysler Connect blog: http://blog.chryslergroupllc.com
Twitter: http://www.twitter.com/chrysler
YouTube: http://www.youtube.com/pentastarvideo
Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm
Dodge: http://www.dodge.com


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    • 1 Second Ago
  • 66 Comments
      dovegraybird
      • 1 Year Ago
      The turbo lag is a slight issue. People have to remember this is an Italian powerplant. They tend to drive at higher RPMs than us Yanks. Keep it in the 4000-7000 sweet spot and this machine is fun.
        foxtrot685
        • 1 Year Ago
        @dovegraybird
        The problem is, this doesn\'t help with fuel consumption.
      Ryan C. Lawson
      • 1 Year Ago
      SRT-4 anyone?
        Drakkon
        • 1 Year Ago
        @Ryan C. Lawson
        No doubt. How about the special edition someone cares about. Dart may be headed down the road of Miata, having more 'special' editions than model years.
      Ducman69
      • 1 Year Ago
      And hopefully the SRT4 gets a nice weight reduction. Fiberglass cold air intake hood (the steel one weighs a TON), light little race buckets like on the ACR, lighter 16" wheels, turbo boost obviously to perhaps 250hp/250ftlbs would be plenty, and otherwise I'd be happy if it just looked like the "Aero" package (projectors, active shutters and aero kit to improve aerodynamics, the upgraded tail lights, etc). I'd be surprised if they couldn't drop 100lbs that way easy.
        ducman696969
        • 1 Year Ago
        @Ducman69
        More HP isn't necessary, and the previous SRT-4 wasn't a sporty car because of it and just suffered horrendous torque steer and inability to put the power down in lower gears. A bigger turbo makes for more boost, but also more lag. I rather it be a little lighter w/ a snappy 250hp than stay really heavy w/ 300hp spinning its tires in 1st gear.
        360_AD
        • 1 Year Ago
        @Ducman69
        And of course you'd want all that with little to no increase in price?
        kcroc10077
        • 1 Year Ago
        @Ducman69
        I'd think they'd want to equal or exceed the hp/tq numers of the previous srt-4.
      A TK
      • 1 Year Ago
      no SRT4? no attention.
      ryanandrewmartin
      • 1 Year Ago
      Yeah, just call me when an SRT4 drops.
      ReTired
      • 1 Year Ago
      Seeing them in numbers now...plain base models don't draw notice (not counted?)...demographic seems broad. In lots and traffic, R/Ts "show up" better. Still hoping / waiting for 3 door (or even 5 door) hatch (ain't gonna happen, Serge?), AWD / 6M / 7DCT....please no CVT (on Perf. Packages)...and an SRT for somewhat less than my "First-born", please.
      Bill Burke
      • 1 Year Ago
      The Dodge Dart is such a significant vehicle for Chrysler that all stops have to be used in getting traction for this vehicle in the market. By all measures, the Dart has most of the ingredients to be a huge seller for Dodge. Sure the next generation nine speed automatic is a key asset still in the future, but why are Dart sales so flat? Why aren't the roads clogged with Darts as anticipated? I'm personally confounded and think the people at Dodge are too. It's reassuring to see that marketing is working to sort out the product and get people to see Dart for what it is, a significant player in the compact segment. Until the Dart starts to make a major sales inroad, the also very significant Jeep Cherokee has some things to worry about too. The Cherokee looks to be just as well designed,executed and timely as the Dart in it's market segment, and needs to be a global game changer. The Dart and Cherokee are so important for Chrysler that these marketing issues need to be resolved and the public must embrace them as the outstanding products they appear to be, like real soon.
      bubba_roe
      • 1 Year Ago
      The Fart needs a redesign. That front end is fugly!
      zzzzzz
      • 1 Year Ago
      Chrysler is the king of slapping junk on a car or truck and calling it a Special Edition.
        foxtrot685
        • 1 Year Ago
        @zzzzzz
        Except the special editions are no more than the options already available on the car, bundled together into simplified option groups. They didnt \"slap\" anything on it that wasn\'t already there...
          kcroc10077
          • 1 Year Ago
          @foxtrot685
          Sometimes its just a color and stripes.
      Chris
      • 1 Year Ago
      How about an SRT model to generate a little more excitement?
      Scooter
      • 1 Year Ago
      Ive seen a few ( a very small few) of these cars around town, mostly driven by seniors. Hasn't really captured the hearts of the youth market it wanted to it seems. Honestly its probably not more attractive than Hyundai Elantra, and the power potential isn't really lust worthy, I'd imagine people would rather opt for a base Charger than a high trim Dart. I think the price points might be too close.
        Chris
        • 1 Year Ago
        @Scooter
        Most of the Darts I have seen in my neck of the woods were being driven by women in their late 20s to early 30s, V6 Mustang crowd. An SRT variant would set this car's image in the right direction. For proof, look at the Subaru Impreza. Do you think people would think much of it if it weren't for the WRX and STi variants?
        Jim Pease
        • 1 Year Ago
        @Scooter
        I'm actually beginning to see some of them on the road and mostly driven by young people. Several black ones with aftermarket black wheels and tinted windows.
        domingorobusto
        • 1 Year Ago
        @Scooter
        I completely agree. There is a Dodge dealership right in the area that I commute through pretty much every day, and I STILL don't see Darts on the road. They've had maybe 20 Darts on the lot for months, and I never even see them being test driven. That's a bad sign. They need to hurry up and get the SRT4 out the door to hopefully drum up a little more interest in the Dart as a whole.
        SloopJohnB
        • 1 Year Ago
        @Scooter
        Ooooh....Harsh!
      Wild Weasel
      • 1 Year Ago
      Let's be honest here. The only one that will matter is the SRT4. When is THAT being announced?
        Jay-Zeus
        • 1 Year Ago
        @Wild Weasel
        Right after the Corolla All-trac Turbo Twin Cam.
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