Strategic Vision has released its annual Total Quality awards, and some of the winners may come as a surprise. To quote Alexander Edwards, President of Strategic Vision, "For the first time in over a decade our comprehensive and complete study of Quality resulted in more domestic winners than imports."

That's not to say import brands performed poorly. Volkswagen was voted the best overall corporation in Total Quality for the eighth-straight year, and Audi tied with Lexus for the best individual brand. Breaking things down on a model-by-model basis, here are some notable victories: Scroll down below for the full list of winners, both import and domestic, in each and every category.
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"Best 2013 Total Quality™ Vehicles; Winners May Surprise You."

The 2013 Total Quality Awards™

For immediate release - Monday, May 13, 2013

San Diego - Strategic Vision declares the results of its 18th annual Total Quality Index™ (TQI) study. With new model vehicles like Chrysler's Town & Country, Dodge Dart, Buick Enclave, Chevrolet Traverse and Ford Fusion all being Total Quality winners in their respective segments, it is clear that domestic manufacturers restated their position in some very competitive segments.
"There's no questioning domestic car makers want to lead. For the first time in over a decade our comprehensive and complete study of Quality resulted in more domestic winners than imports," says Alexander Edwards, President of Strategic Vision. "Don't misunderstand, imports like Hyundai are a force to be reckoned with and Toyota has regrouped with Total Quality winners Lexus LS, Tacoma and FJ Cruiser. However, domestics are running in the tight race also, and it's now forcing all manufacturers to build the most superior, innovative and holistically Quality vehicles possible to gain the hearts and minds of the customer," concludes Alexander Edwards.

Strategic Vision has been measuring quality since 1994, using a comprehensive and actionable concept called "Total Quality," which not only factors in counting problems but includes multiple aspects of influence and perception that customers use as a base for all their decisions. In addition to a multivariate examination of 155 specific aspects of Total Quality, Strategic Vision uses a discriminating scale to accurately measure the most meaningful Quality experience products are generating to customers. "In our vehicle study we look at over 442 variables, many using a scale that involves Love," says Darrel Edwards, Ph.D., Founder and Executive Chairman of Strategic Vision. "Our on-going, revolutionary goal is always capturing the hearts and minds of the customer's decision-making. That is why we use scales that include: 5) I Love It, 4) Delightful, 3) Excellent, 2) Satisfactory and 1) A Failure. We use specific aspects of specific emotions to create a scale that captures concrete judgments with great clarity, thus we have Total Quality," expounds Dr. Edwards.

Strategic Vision's Total Quality Index study summarizes how individual models, brands and corporations all performed. Volkswagen Group of America was again the best overall corporation in Total Quality for the eighth consecutive year, with its luxury brand Audi tied with Lexus for the best individual brand. Ford Motor Company is second, followed by a statistical tie for third place with General Motors Corporation and Hyundai Motor Corporation. GM had remarkable success with Buick Enclave, Chevrolet Volt, Traverse, Corvette Coupe/Convertible, Avalanche and GMC Yukon, as all are Total Quality winners. Ford Fusion was a co-leader in the very competitive Mid-size Car Segment, with F-250/350 leading Heavy Duty Trucks.

"Dodge Dart's win in the small car segment is extraordinary when you consider how much focus, design and competitive engineering exists within this important segment," says Strategic Vision Vice President Christopher Chaney. "Dart is essentially 'proof of concept' that when you mix super exceptional versatility, motivating exterior styling, and a strong array of high quality performing components and concepts, customers respond. The challenge then becomes getting the word out," states Chaney.

Other Total Quality winners from Chrysler were the 200 Convertible and Dodge Durango. Hyundai Genesis and Audi A4 Sedan tied as winners in the Near-Luxury Car Segment. Kia Soul was the leader in the popular Small Multi-Function Segment and Kia had several others of its models finishing near the top. Toyota Motor Sales has regrouped well with redesigned Lexus LS being the best among demanding Luxury Car buyers.

Strategic Vision has presented Total Quality™ annually since 1995. Based on Strategic Vision's quantitative "ValueCentered®" NVES study, the Total Quality Index was calculated from 17,568 buyers who purchased 2013 models during September to November 2012. The following list contains the number one ranked vehicles in Total Quality in their segments as rated by new vehicle buyers:

Segment Winner(s) TQI Score

Small Car Dodge Dart 884

Small Multi-Function Kia Soul 868

Mid-Size Car Ford Fusion 908
Chevrolet Volt 907

Mid-Size Multi-Function Honda Accord Crosstour 877

Large Car Volkswagen CC 920

Near-Luxury Car Hyundai Genesis Sedan 922
Audi A4 Sedan 921

Luxury Car Lexus LS 955

Specialty Coupe MINI Cooper Hardtop 913

Premium Coupe Chevrolet Corvette Coupe 931

Convertibles Chrysler 200 Convertible 917

Premium Convertible/ Roadster Chevrolet Corvette Convertible 959
Porsche Boxster 957

Minivan Chrysler Town & Country 850

Entry Utility Volkswagen Tiguan 885
Toyota FJ Cruiser 883

Mid-Size Crossover Utility Chevrolet Traverse 900

Mid-Size Traditional Utility Dodge Durango 881

Large Utility GMC Yukon 893

Near-Luxury Utility Buick Enclave 928

Luxury Utility Porsche Cayenne 948

Standard Pickup Toyota Tacoma 847

Full-Size Pickup Chevrolet Avalanche 896

Heavy-Duty Pickup Ford F-250/350 892

Strategic Vision is a research-based consultancy with over thirty-five years of experience in understanding the consumers' and constituents' decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers' comprehensive, motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase "True Innovators" and we measure this construct in the detailed Total Value Index report. The ValueCentered® psychology and research methods were defined by Dr. Darrel Edwards in 1968, and enhanced by co-founders J. Susan Johnson (1972) and Sharon Shedroff (1975).


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    • 1 Second Ago
  • 71 Comments
      Imp
      • 1 Year Ago
      VW rated the top in quality for 6 years running?? Yeah, a lot of credibility there.
      knightrider_6
      • 1 Year Ago
      Volkswagen is the best overall? In Quality? Are they smoking weed or did they get some kind of under the table money to make this up?
        Matt
        • 1 Year Ago
        @knightrider_6
        This isn't a reliability survey. It's initial quality. In terms of interior materials and overall solid feel, it's hard to argue with VW/Audi/Porsche being at the top. Close the door on any Honda/Toyota. It makes a hollow clunk sound. Now do it a VW; a solid thud. These are the kind of things this survey is about.
          The Friendly Grizzly
          @Matt
          That's as may be, Matt, but that solid thud and those 2mm door to fender gaps may offer a perception of quality, but I will take clunk and wider gaps while I sail on down the highway mile after mile over "precision" that has the car in for injection pump failures and burnt out coil packs any way.
          piggybox
          • 1 Year Ago
          @Matt
          Even just for the initial quality, VW Tiguan still gets a pretty low score (2/5) in JD Power's survey: http://autos.jdpower.com/research/Volkswagen/Tiguan/2012/SUV/ratings.htm We all know VW likes to show off its quality sound of door, but that's really getting old and means little.
          RocketRed
          • 1 Year Ago
          @Matt
          True. This is not surprising. Go sit in a 33K CC or A4 or and a 33K Accord EX and tell me which has the nicer interior. The Honda will have more features for the price, maybe, but in terms of the quality of the things that are actually in the car, no comparison. Don\'t get me wrong, for many people, most people, the Honda will be the better \"value.\" But with the quality of the interiors, not even close. However, for a large pluarilty of peopole, when they put down their 35-40K, they want to look around and feel like they got something nice. They don\'t want to have to subsist on the feeling that their car will have 0.3 less visits to the dealership per year than another car. That sentiment is a bland, cold gruel when you are sitting in traffic for 30 minutes with your shiny, wiggly plastic trim staring at you.
        peaceinmiddleeast
        • 1 Year Ago
        @knightrider_6
        If they were smoking weed, the results would have taken much longer, but the verdict still would have been the same.
          bullitt2605
          • 1 Year Ago
          @peaceinmiddleeast
          And there would have been the \"Holds Most Twinkies\" category.
      Mazdaspeed6
      • 1 Year Ago
      I take most of these quality awards with a grain of salt because they don't test extensively enough, but it's nice to see my employer Chrysler on the list several times. I'm really proud of Chrysler. Their products are underrated and they are the only domestic brand offering responsive touch screens and 8 spds
        telm12345
        • 1 Year Ago
        @Mazdaspeed6
        Says the man with Mazdaspeed6 in the name...
        The Friendly Grizzly
        @Mazdaspeed6
        Maz: My family bought Chrysler almost exclusively for almost five decades. But, when it took its massive plunge in quality in the 80s and became, well, dodgy (sorry) as to what year would turn out well and which wouldn't, we gave up. If indeed they are back and here to stay - which I doubt - I congratulate them. My only question is who will own the dried out shell of what is left after Fiat drains away all it can in cash? Chrysler has been passed around more than a cheap wh0r3 at a frat party. It needs a) lasting quality and b) stability before I will even think about another Chrysler.
          dennyricky55
          • 1 Year Ago
          @The Friendly Grizzly
          I think you have Fiat confused with Daimler, who was the company responsible for the dismal quality of their vehicles, and the ones who almost sunk the company permanently. I am with you in that I will not buy another Chrysler until they improve and sustain their quality and reliability, and I think that Fiat under Marchionne's leadership has been the best so far in doing that. The Chrysler 200 replacements are coming, and if they can make the quality as good as the looks, they have a fighting chance. Time will tell...
      • 1 Year Ago
      [blocked]
      telm12345
      • 1 Year Ago
      Dear AB, are we done with these awards yet? They\'re mostly meaningless. Consumer Reports is scientific (they\'ll tell you exactly how they test their vehicles), Car and Driver is purely based on passion (which is why car enthhusiasts reads it) and I RESPECT that. But what the heck is this one? Some guy siitting behind an Excel speardsheet making up crap? Can we not dilute the ones that actually matter? Next we\'ll have the \"Teen Car Awards for Initial Quality of Vehicles Sold on Wednesday.\" Total Crap.
        Walt
        • 1 Year Ago
        @telm12345
        Consumer Reports? Scientific? I don't think so. Sending surveys to only those that subscribe to CR without any way of validating the results is hardly scientific. Not publishing the specific differences between vehicles rated as good or poor is not scientific. Using as few as 100 surveys returned on a specific model to come up with a rating is not scientific. Consumer Reports subscribers are primarily Asian import owners who expect to see the brands they own on top in the survey, so it is no surprise they do win year after year.
        the.fog
        • 1 Year Ago
        @telm12345
        Are you kidding me?? Consumer Reports is scientific?!?! Any good statistics guru will tell you that, aside from all the other GLARING errors in CR's methods, the paltry size of their samples makes them FAR from scientific. Car and Driver is indeed based on passion; passion for BMW and Honda. That's why less and less enthusiasts read it every year. These awards are just as credible as all the other 'touchy/feely' magazine crap out there.
      foamypirate
      • 1 Year Ago
      Chrysler vans the \"Best Minivan\"? Faith in humanity, lost.
        DRO3000
        • 1 Year Ago
        @foamypirate
        how does this get voted down?? Im convinced Autoblog is read by a mainly men 45+ and theyre stuck in the old world where American cars were superior to the imports at the time. it's 2013....wake the F up.....your chevy sucks!
      • 1 Year Ago
      [blocked]
      knightrider_6
      • 1 Year Ago
      "Audi tied with Lexus" ummmm NO! Lexus is leaps and bounds ahead of Audi in terms of quality. Maker me wonder - who runs Strategic vision? I have never heard of it before.
      AcidTonic
      • 1 Year Ago
      When you toe the line and don't do anything worthy of true engineering...... it's pretty easy to accomplish. Not to mention the outsourcing of building/designing engines to 3rd party companies only to then act like Americans did it..... Not impressed.
        the.fog
        • 1 Year Ago
        @AcidTonic
        You're political bias is tainting what might otherwise be a half convincing argument. It's a global economy: get used to it.
      protovici
      • 1 Year Ago
      99.9% BS in this report. The vette and F250 sounds about right however.
      AngeloD
      • 1 Year Ago
      So VW has won this cheese ball "quality" award for eight years in a row? What exactly are they testing? They must be excluding things like the electrical systems, transmission, fuel pump, power window regulators, etc.
        Henry
        • 1 Year Ago
        @AngeloD
        My sentiments exactly. Now I know why many people in the industry don't pay too much attention to Strategic Vision or non thereof.
      zoom_zoom_zoom
      • 1 Year Ago
      LOL at Strategic Vision. It ranks at the bottom with that idiotic KOGOD university professor's "American made index" bogus findings.
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