According to a report from The Detroit News citing "sources familiar with the company's plan," General Motors will spend $200 million to revamp dealerships on the East and West Coasts, specifically in California, New York and New Jersey. Many dealerships will be restyled, some will be relocated and some will be closed entirely.

Car buyers in coastal regions of the US, particularly in California, tend to prefer import brands, but GM's market share falls short even when compared to crosstown rivals Ford and Chrysler. Naturally, GM senses a prime opportunity to attract a larger share in these locations and has reportedly seen improvements already in some metropolitan areas in California where it has focused on making inroads.

In addition to restyling its East Coast dealerships, GM will reportedly move some of their service departments to offsite locations to free up space for better facilities.


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  • 31 Comments
      Dreez28
      • 1 Year Ago
      Instead of trying to make the dealerships "look" better, why don't they start making sure they hire salesmen that actually know something about the vehicles they sell. The one thing that annoys me the most is when I go into a dealership and they don't know a damn thing about the vehicles they sell. How in the hell do you sell vehicles without knowing anything about them? I have had this problem in pretty much every dealership across all brands that I've been to, and the only ones I've bought from had people that knew what the hell they were talking about. Consider the RIO of that GM.
        Yeah yeah
        • 1 Year Ago
        @Dreez28
        I agree. I think salespeople should know the vehicles they sell inside out. That, for example, the 18 inch wheels are only available in the ABC trimline. Or that that with the 6 cyl. it can tow 3500 lbs., but with the 4 only 1500. Or that going from FWD to AWD costs you 2 mpg city, 1 mpg highway. But they don't seem to know all those details. I attribute it to them spending too much time on learning sales techniques and two little on reading up on the cars themselves.
          fine7760
          • 1 Year Ago
          @Yeah yeah
          The best experience I have had was with CARMAX. You walk in , tell the salesperson what your looking for and they give you a price. No offer, counter offers. No lies, no tricks.
      kingrat001
      • 1 Year Ago
      I don't really care at all about how the showroom looks. I've bought cars at dealers with first class, and in well, pretty old and tired showrooms, and have had good and bad experiences in both. I don't see how this redecorating stuff is going to attract any buyers. They would be better off eliminating scumbaggery on the sales people's and especially the F&I people, than worrying about the color of the Chevy logo that should be blue anyway.
      Wetstuff
      • 1 Year Ago
      A turd in a Tiffany's box is still ______. It's too bad they force their dealers into the false makeovers. One down the road from me is having another new facelift after one just a couple of years ago. Make great cars - and you can place dealers in slums and industrial parks. Customers will always find the 'good stuff'. Jim
        Shiftright
        • 1 Year Ago
        @Wetstuff
        Uh, as a long time critic of crappy US made cars, I now have to give credit where credit is due, and let you know your mindset is 10 years old. American manufacturers are making truly competitive quality products nowadays, although their dealer experiences in general still o suck.
      Neville
      • 1 Year Ago
      I got a better idea.....after the US Taxpayers bailed you out and took it where the sun don\'t shine with your stock when the Feds sold it. WHY DON\'T YOU BUILD YOUR $1.9 BILLION DOLLAR CADDILAC PLANT IN THE US INSTEAD OF CHINA???
      nnorthcharleston
      • 1 Year Ago
      i have alway been a gm customer for new cars from 1976 to 2004 but will never be again GM has mismanaged it self with the biggest corp in the world employing more people than the U.S government at one time old saying what good for GM is good for the country GM & UAW MORE ARE CROOKS
      nnorthcharleston
      • 1 Year Ago
      well gm made a hell of a profit off the taxpayer sell the government they stock at around 54.00 t0 56.00 dollars a share and than but it all back around 24.00 to 26.00 a share
      56Jalopy
      • 1 Year Ago
      They should do something to get more people to look at their cars first, I haven't looked at one for 30 years.
        john96xlt
        • 1 Year Ago
        @56Jalopy
        Then you are missing out. I\'m far from a GM fanboy, but I think cars like the ATS are changing people\'s minds about the brand...at least those who are willing to look at it.
        Justin
        • 1 Year Ago
        @56Jalopy
        Then you aren't really qualified to comment.
        Bernard
        • 1 Year Ago
        @56Jalopy
        And they don't want you too. They are trying shake the stigma of selling cars to grampa.
      bootsnchaps60
      • 1 Year Ago
      Perhaps GM could concentrate on having showrooms full of cars that people actually want to buy rather than having mediocre cars in pretty showrooms. The only GM I'd be interested in considering is the Cruze wagon, which of course we can't get here. I'd still have to get past the fact the Cruze is a Daewoo in disguise.
      johnhen56
      • 1 Year Ago
      what GM did around me...1 they closed the Chevrolet, Cadillac, Buick, GMC Truck dealers in my town 2 they closed the Cadillac dealer in an ajoining town 3 they walked in and told the Chevrolet dealer a few miles away that the dealership his family had owned and operated for over 4 decades was going to be "given" to Roger Penske why? because Penske owns dealerships all over the country and is "better equipped for the future" whatever that means
      BG
      • 1 Year Ago
      These corporate people never get it. The real issue is having trained and courteous salespeople who really know their product and do not treat female customers like some sort of prey to be ravished (or cheated). Also, they need to get away from that intrusive and intimidating sales nonsense, "Sit here while I go to talk to my manager about your offer" BS. I walk out when I hear that cr@p. If the sales people are not authorized to negotiate a solid price, does that mean the company does not trust them? In that case, why are they working there? How has this nonsense persisted for 75 years?
      Carguy
      • 1 Year Ago
      If Cadillac considers Lexus, MB, BMW competitors (which it does) then it has to offer similar level of service amenities that they offer. First off you have to figure that a someone paying $70K for a dressed up Yukon is less price conscious than other consumers. Plus add to that that many people who are price conscious might get non warranty service taken care of at an independent so your left with a whole lot of people who want to pay a little more to sit it a black leather chair on the fancy floor tile and drink the free coffee.
        Tourian
        • 1 Year Ago
        @Carguy
        Dressed up Yukon, huh. Kind of like those dressed up Camrys that Lexus sells? Why do they get a pass?
          • 1 Year Ago
          @Tourian
          [blocked]
      thumerzs
      • 1 Year Ago
      GM execs seem to think that when buying a car of taking it in for service, customers want to feel as if they\'re walking into a four-star hotel for mini-vacation while having other people take care of mundane chores of every day living. Of course, there is a price to pay for such niceties. While I suspect the GM bosses are probably right, me - I just want a good price on a car and fast, reasonably priced service when the thing breaks. I don\'t give a damn what their building looks like. I\'ll stop by Starbucks if I get a hungering for a Caffe Mocha latte.
        dohc73
        • 1 Year Ago
        @thumerzs
        The thing of it is, people do want that experience, especially when they're spending a good chunk of change.
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