2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ side view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ headlight

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ grille

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ wheel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ wheel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ side mirror

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ door handle

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ badge

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ badge

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ exhaust tip

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine detail

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine mount

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front seats

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear seats

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel controls

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel controls

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ gauges

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ instrument panel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ door trim

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ seat controls

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ seat belt

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ trunk

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.

Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.

Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Share This Photo X