For some reason, having unlikely rappers – like minivan-driving suburbanites or British mothers - spit about their rides is still a catchy advertising hook, even in other cultures. Far more so, we're guessing, than having P. Diddy sing about his dog and his pickup truck or a Brazilian street gang doing a Celtic dirge, for example.

And that's how you get three grandmothers ridin' dirty clean in a Mitsubishi i electric vehicle. The ad for the Belgian car sharing company Cambio – promoting the i in its fleet – gets the three "omaatjes" rolling through town in veteran hip-hop fashion, right down to the police once-over. Check out how they do it in the video below, but beware, there is some explicit language.


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    • 1 Second Ago
  • 16 Comments
      Spec
      • 1 Year Ago
      Well . . . at least SOMEONE loves it.
      • 1 Year Ago
      [blocked]
      Porschetr
      • 1 Year Ago
      Ah, so grandmas were Mitsu's target market.
      goodoldgorr
      • 1 Year Ago
      These grandma\'s only drive from their apartment to the next grocery store, about 2 miles rides.
      Marcopolo
      • 1 Year Ago
      Love it ! Very effective ad. Light, cute, humorous and sticks in everyone memory ! An ad like this will help Mitsubishi's sales to car-sharing outlets.
      Rich
      • 1 Year Ago
      The Japanese... producing the worlds weird crap since 1952.
      • 1 Year Ago
      [blocked]
      Trent
      • 1 Year Ago
      I liked it. Cute video.
      Sahngseok Lee
      • 1 Year Ago
      That's exactly what I did with my friends on a saturday! Here in Seoul we can also use Electric car-sharing service and the car's Kia Ray EV. It's as small as US version i-miev and has a very roomy space. All of us are more than 6ft tall but it wasn't small at all for us. It also had bluetooth audio and navigation system. Me and my friends had such an exciting drive. I love it.
        Kevin Dinh
        • 1 Year Ago
        @Sahngseok Lee
        Hi Lee, could you show me where is this electric car sharing service located? I'm also in seoul and really excited about this
      Ducman69
      • 1 Year Ago
      Came for 'raping grandmas' intrigued about who their victim would be, left disappointed.
      • 1 Year Ago
      [blocked]
      raktmn
      • 1 Year Ago
      It is the day after Mother's Day. Who's gonna hate on grannies the day after Mother's Day? =)
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