For some reason, having unlikely rappers – like minivan-driving suburbanites or British mothers - spit about their rides is still a catchy advertising hook, even in other cultures. Far more so, we're guessing, than having P. Diddy sing about his dog and his pickup truck or a Brazilian street gang doing a Celtic dirge, for example.
And that's how you get three grandmothers ridin' dirty clean in a Mitsubishi i electric vehicle. The ad for the Belgian car sharing company Cambio – promoting the i in its fleet – gets the three "omaatjes" rolling through town in veteran hip-hop fashion, right down to the police once-over. Check out how they do it in the video below, but beware, there is some explicit language.