Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.

"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.

In 2012, Nissan's US sales rose to 1.1 million units – a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.

Automotive News reports that the plan to increase sales includes increasing the number of dealerships in the US, doubling per-store sales and boosting its marketing efforts in key demographic groups. All we can say is: Good luck.


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  • 133 Comments
      BryanGx
      • 1 Year Ago
      I drove a 2013 Altima 2.5 S rental car a few weeks ago. It was nothing special whatsoever, with no distinctive or noteworthy features, no distinctive styling. It didn't stand out in any way. In other words, it had no way of making the average buyer want to pay a premium for it if the competitors' models were priced just a little less. If they're going to want to sell more bland sedans to the masses, the only way to do so would be to reduce price. Styling, features, brand cachet, etc. do not give Nissan any advantage.
        Joe
        • 1 Year Ago
        @BryanGx
        Yeah I had one recently too.. The CVT and the engine don't agree with each other at highway speeds.. The CVT is programmed to give a ratio that maximizes the fuel economy and as a result at 70 the engine wants to rev just a touch higher to sustain 70 comfortably but the tranny wouldnt let it, as a result the engine never sounded settled. It was annoying. One of the taillights was out of line too, it didn't line up flush with the trunk and fender line like normal. Decent if a bit boring car.. Just that CVT kills the whole package.
          Joe
          • 1 Year Ago
          @Joe
          Unlike most rentals.. That Altima was not beaten up.. It was a brand new car and we were the first customers to rent it. If they could make the car as comfortable as the seats (aka allow it to actually keep some composure in the powertrain department) the car would be tons better.
      lne937s
      • 1 Year Ago
      I think doubling in that amount of time is a little too aggressive. Their cars are built for long-term sales growth. For example, Edmunds got 39.7mpg from the Altima (beating its Hwy rating) and 40.2mpg from the Fusion hybrid (7 below its combined rating), essentially the same despite a major price difference and superior performance from the Altima. Overpromising, like the Fusion hybrid, can lead to short-term sales. Overdelivering, like the Altima will not immediately drive people to showrooms, but can lead to a good reputation and long-term growth. The CVT is also strange at first (maybe not the best for an initial test drive), but people get used to the lack of shifts over time, often feeling like automatics are jerky afterwards. Same with the keyless push-button system, which is unfamiliar at first, but very convenient once you get used to it, Nissan has made consistent annual sales gains for some time now, but I think shooting for continuing consistent gains every year would be a better goal that trying to shoot up market share that fast.
      Polly Prissy Pants
      • 1 Year Ago
      "There's no problem in a car company that good products can't solve." - Carlos Ghosn Funny but I didn't see anything about making better products in his plan. Instead he talks about more dealerships and more ads. Just a thought, but if he truly wants to increase sales by a very ambitious 100% then perhaps he should start by taking his own advice and creating more compelling products.
      waetherman
      • 1 Year Ago
      Ordering Nissan to double sales in the next four years is like fitting wheels to a tomato; time consuming and completely unproductive.
      EJ
      • 1 Year Ago
      Autoblog, please fix your thumbs up / thumbs down rating system.
      bubciak
      • 1 Year Ago
      And triple by 2020 :)))))
      thedriveatfive
      • 1 Year Ago
      impossible task.
      EJ
      • 1 Year Ago
      You\'re a madman, Wongburger! That number will never fly!
      breakfastburrito
      • 1 Year Ago
      C'mon guys! It doesn't take a genius to see what's missing... The original Toyota Hilux Diesel was small, lightweight, gas saving, unkillable truck... First company that makes something similar, at a reasonable cost, will find MANY customers waiting patiently.
      Kuro Houou
      • 1 Year Ago
      Make the GT-R a 30k dollar car and you will double your sales :) hehe.
      Drakkon
      • 1 Year Ago
      Smell my fingers.
      Dane Grant
      • 1 Year Ago
      How many cars do companies think the US needs?
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