TechCrunch reports that Facebook is moving to purchase the navigation and traffic app Waze for a lofty sum. The buy would be the latest in a long line of high-dollar acquisitions by the social networking site, and both sides of the acquisition have reportedly entered into advanced due diligence after negotiations began six months ago. Early estimates put the payout somewhere between $800 million and $1 billion... if both sides can overcome a few stumbling blocks. The biggest of those is whether or not Waze will remain based in Israel or if it will relocate to the US.

While both companies are remaining silent about the potential purchase, such a move makes sense. Facebook is constantly refining its mobile experience, and the site boasts 751 million active monthly mobile users. That's a jump of 54 percent over last year, outpacing Facebook's desktop growth by nearly double, and the site would surely benefit by offering its mobile users navigation functionality.

Interestingly, this apparently isn't the first time Waze has found itself the object of a larger entity's lust – Apple reportedly showed interest in the company not so long ago.


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  • 18 Comments
      mrmike0932
      • 2 Years Ago
      This app is amazing for warning you about smokies and reporting them as well to fellow motorists. I hope they keep that part.
      Chunky
      • 2 Years Ago
      Uuugh, and I bet the first thing they kill will be the police reporting option.
      LynxFX
      • 2 Years Ago
      Please no, it will be ruined. Don't let Apple buy it either. I use it on Android and the social aspect works great without FB or Twitter or anyone else. The directions are pretty sloppy and it picks many wrong routes. The report and traffic features however are great.
      sixsix
      • 2 Years Ago
      Go away facebook. Go away Twitter. Go away Instagram. Go away social media. Facebook was fun for 2 years. The other programs are essentially spin offs of various facebook features. Who copied who doesn't matter. Social media has taken away all the fun. There are no surprises anymore. Things that used to excite me now elude me. It's overexposure. But back on topic, yeah I pretty much opposed facebook buying anything I like and use.
      jmi2
      • 2 Years Ago
      i'm surprised! i thought Apple had already bought it. Facebook? NO! they have been screwing up their site for so long now! more that half the time i can be reading something and it jumps away because of their autoload new posts and i can't find the one i was reading. can't imagine what they'll do with Waze. i agree the navigation can be weird at times, but i use it mostly for the real time traffic & user reportings because i'm usually going to the same places more than new places. i think this is probably true for everyone.
      Zoom
      • 2 Years Ago
      I loathe Facebook, but I use Waze all the time. Why do I feel this will be the end of Waze.
      dohc73
      • 2 Years Ago
      NOOOOOOOOO. They're gonna KILL IT. I HATE YOU FACEBOOK YOU %^#*#@*%(@#&#%(* You've crushed my soul Zuckerdouche. My daily app no longer!!!!!
      drewbiewhan
      • 2 Years Ago
      A billion dollars? Really? Really? What exactly is that billion dollars buying? A small office in an Israeli industrial park? Maybe 10 employees? An app that is used by a lot of people? I don't get why this crap that only exists in cyberspace is worth so much money. There's no Waze factories, no Waze suppliers, nothing. No one is employed by this garbage!
        Mason
        • 2 Years Ago
        @drewbiewhan
        advertising income and your information. the personal information collected in apps is worth insane sums of money.
        Zoom
        • 2 Years Ago
        @drewbiewhan
        You show the difference between understanding the new economy and not understanding it.
        jallen
        • 2 Years Ago
        @drewbiewhan
        It could be a number of things. It could be used to kill off the support for competitors foursquare. (the map will navigate you to your friends). They may own intellectual property on how to do certain things. They probably have a huge market and track their data which could be used for marketing and selling ADs.
      NightFlight
      • 2 Years Ago
      Waze is hands down the best app on my iPhone. I don't see anything good happening after Facebook buys them. They've ruined almost everything they've touched, including Facebook itself.
      munkymonkjr
      • 2 Years Ago
      Tried Waze a few months ago - and it was absolutely terrible, kept trying to send me around in all kinds of nonsensical directions. I'll be sticking to my Google Maps thanks you.
      futuramautoblog
      • 2 Years Ago
      Apple should grab it!
      DanDaMan
      • 2 Years Ago
      Good for Waze! Take the money and run!
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