Babies and cars go together like screaming blobs of insomnia and sleep machines. New parents quickly find that nothing soothes an irritable newborn quite like a quick drive around the block, and Volkswagen employed that truth in the company's newest ad for its stop/start technology. The spot follows one new dad as he tries to lull his child to sleep with the burble and purr of his Tiguan TDI. Unfortunately, his efforts are thwarted by the machine's start/stop system at each stop light.

While the clip does a great job of explaining how the start/stop system works and what it does for the buyer, Volkswagen took a bit of a gamble by having the system wake a sleeping babe. Automakers spend plenty of time trying to convince the world that their stop/start gear is as smooth as possible, and while this wee Volkswagen enthusiast falls asleep the moment the diesel engine wakes up, the implication is that the system isn't exactly imperceptible. Check out the
for yourself.



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    • 1 Second Ago
  • 65 Comments
      Edsel
      • 1 Year Ago
      Showing those young tired dads in a semi-zombie state of mind is very accurate.
      Sergio526
      • 1 Year Ago
      I absolutely love it when a company is honest at the cost of making themselves look "bad." It's incredibly rare, but greatly appreciated. So many times I am lured to a product only to be disappointed when reality doesn't match their claims. VW probably figures that their system is just the same as anyone else's, so why not have a little fun with it? They almost did this before where the two guys were standing under a tree trying to get their GTI out of it because it had more power than the guy could handle. This ad is actually deprecating though.
        richard gear
        • 1 Year Ago
        @Sergio526
        Truth in advertising....now that would make a welcome change....nice advert.
      Taint
      • 1 Year Ago
      What a cute commercial. Put a smile on my face.
      Al
      • 1 Year Ago
      How long before that little *tick* sound becomes annoying to anyone any stop?
      Iosif Bogdan
      • 1 Year Ago
      I recently ordered a car with a TSI engine for which s&s is mandatory. Initially, I didn't gave s&s a 2nd look because 1) it's rarely usable in my city (traffic is more of a continuous crawl) 2) it's misleadingly used to report ~5% lower urban CO2 and fuel numbers 3) it's profitable to fix. During my 1st test drive it kicked in and worked both perfectly and seamlessly (I didn't even knew it was there and panicked a little when the engine 1st stopped :)). Now I'm thinking it may be a good thing.
      Hernan
      • 1 Year Ago
      Ha! I love it. Autoblog, you're overthinking it. For many members of the general public, this will be the first they've heard of start/stop technology, so I'm sure they'll be much more likely to marvel at the fact that such a thing exists than to split hairs about such a system's imperceptibility. I think most people realize you'll hear a diesel when it's on, and not hear it when it's off. The problem is if it's jerky in terms of movement, or if there's a lag, neither of which is a problem in this commercial. In fact, the fact that as soon as the car starts moving, the baby falls right asleep peacefully shows that the system is smooth like butta.
      Eta Carinae
      • 1 Year Ago
      funny commercial, but wouldnt you just shut the feature off ? i know there has to be a switch like on BMW's start/stop engine option
      Mr. Bader®
      • 1 Year Ago
      Looooooool
      Nicholas Fogelson
      • 1 Year Ago
      This is a terrible ad. It makes me not want a stop-start system.
        Rochester
        • 1 Year Ago
        @Nicholas Fogelson
        Certainly not if it makes that horrible CLICK every time it stops.
      Scott
      • 1 Year Ago
      I agree. Why would you want to highlight a shortcoming of the system? If it were imperceptible it would be fine. The most recent BMW (535xi ActiveHybrid) I drove with stop/start was very noticable. Until it's silent or operating without your knowledge, it will be a problem.
        richard gear
        • 1 Year Ago
        @Scott
        Don't know what systems and how long ago you drove them....but they are very silent now...? ?
      • 1 Year Ago
      [blocked]
        Jim
        • 1 Year Ago
        Then please explain how keeping an engine ticking over at the lights isn't worse for fuel consumption and emissions than stopping the engine? This is not VW tech, lots of manufacturers use it. ******* hippie.
      • 1 Year Ago
      Just beat/shake the baby back to sleep... ^^
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