There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.

Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.
Show full PR text
Masamichi Kogai to be appointed President and CEO of Mazda Motor Corporation

- Seita Kanai to be named as Vice Chairman of the Board
- Akira Marumoto to be named as Executive Vice President


Hiroshima, Japan, 10 May 2013. Mazda Motor Corporation has announced that Masamichi Kogai will be named President and Chief Executive Officer, effective June 25, 2013. Kogai will succeed Takashi Yamanouchi, who remains Chairman of the Board.

Seita Kanai, formerly Executive Vice President in charge of promoting Mono Tsukuri Innovation, Brand Enhancement and Quality Assurance, will be promoted to Vice Chairman of the Board.

Akira Marumoto, formerly Director and Senior Managing Executive Officer in charge of Corporate Planning, Profit Control, Product Strategy, Corporate Brand Enhancement and Cost Innovation, will be appointed Executive Vice President of Mazda, Assistant to the President, in charge of Oversight of Operations in the Americas and Corporate Planning Domain.

All changes will be ratified as of the completion of the 147th General Shareholders' Meeting on June 25 and the subsequent Meeting of the Board of Directors.


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    • 1 Second Ago
  • 25 Comments
      imag
      • 1 Year Ago
      Well, Mr. Kogai, I hope you continue the work of your predecessor. The world needs a successful Mazda. It is one of the few car companies that seems to tries to build driving joy into each vehicle. And if you can keep the next RX7 on track, some of us out here would really appreciate it.
      Skicat
      • 1 Year Ago
      Got a big ol' soft spot in my heart for Mazda. I worked for Foote, Cone & Belding, Mazda's U.S. ad agency, from 1985 - 1992. When James Garner was their spokes, I worked in the broadcast production dept. on the commercials. When Mazda was a force to be reckoned with in IMSA, I was touring the U.S., shooting footage for Mazda racing videos. When they won LeMans, I conceived the commemorative poster. (If anybody out there has a copy, I'll pay good money for it.) When the first pre-production Miatas arrived for press drives and auto show duty, I got to take one home overnight, and was hooked. I also ended up writing all the Miata advertising for the 91 and 92 model years. It was the most exciting time of a great career in advertising. Thank you, Mazda!
        icemilkcoffee
        • 1 Year Ago
        @Skicat
        Wow! You must have a lot of left over footage and photos from those times?
      Hedo D
      • 1 Year Ago
      Let\'s celebrate this moment by doing the following: 1) Sell Mazda6 diesel wagon in US 2) Re-design Mazda5 with diesel and sell in US 3) Everybody needs a new rotary sportscar.
        Shahul X
        • 1 Year Ago
        @Hedo D
        Yes to all 3... I love my CX5 and want a diesel.. have had a few miatas... been contemplated a RX8 R3 for track the new CX5 and Mazda 6 are killing others in those segments SCCA and MAzda are now partners as well
        Greg
        • 1 Year Ago
        @Hedo D
        I keep bugging my local dealership about the wagon & diesel. There's still absolutely no change of a wagon, but I'm still holding out hope for a diesel in a lower trim level.
      3ziko
      • 1 Year Ago
      more mazdaspeed models!
        Greg
        • 1 Year Ago
        @3ziko
        I would love to see a Speed version of the new 6, especially if it was a wagon. But I'd be one of only 12 people to buy one.
      RetrogradE
      • 1 Year Ago
      What I want from Mazda, this guy now at the helm: Nuclear powered Miata that looks like a Boxter, but at half the price. Scew the EVs and the diesels, and even your beloved rotary. I want a nuclear core that will last fifty years and bring big HP numbers. Who cares if my nuts shrivel up and my hair falls out? I'm already bald and have 5 kids. I'm all set.
        GR
        • 1 Year Ago
        @RetrogradE
        There is a nuclear-powered car waiting for you on Mars. Good luck getting there.
      subierider
      • 1 Year Ago
      Start "Classic" program and bring back RX-7 (FD). Well... maybe with updated rotary and features that patches all the cons of the previous model... That design still stands strong today.
      finzenchrome
      • 1 Year Ago
      Domo arigato, Takashi-San!
      Brodz
      • 1 Year Ago
      Keep it going Kogai.
      ELG
      • 1 Year Ago
      now more zoom zoom!
      LUIS DAVILA
      • 1 Month Ago

      Good morning to all
      I need to contact Mr. Masamichi Kogai, because I understand that he is the only person who can do justice around  the things that happen in Peru regarding MAZDA brand.
      Actually the treatment we received the great majority of those who have a mazda car is the worst.
      Please help us to get to this man in order to he can help us all Peruvians.
      Thank you very much

      Mi mail is armando_daca@hotmail.com

      rü$╫
      • 1 Year Ago
      Congradulations now put rotarys in everything.
      Phontsolo
      • 1 Year Ago
      MAZDASPEED2 please?
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