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While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.

As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China – the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.


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    • 1 Second Ago
  • 63 Comments
      Tuga
      • 1 Year Ago
      Are they going to stop making tasteless merchandising? Because they don\'t seem to have any problems with exclusivity while putting their name in some of tackiest crap imaginable.
      sinistro79
      • 1 Year Ago
      Makes sense. Most of money that Ferrari makes today comes from marketing the brand image itself and not the cars. The more "exclusive" and "outrageous" you keep the cars, the more you can sell in the form of T-shirts, Hats, licenses for video games, etc. Btw, this strategy works the complete opposite with "common" and "boring" cars which is why you rarely ever see anybody wearing a T-shirt with a Toyota or GM logo on it.
        jessesrq
        • 1 Year Ago
        @sinistro79
        Reminds me of all the Ferrari branded merchandise at my local Puma outlet store. I have to admit I like the sneaker designs, and the sight of a little Ferrari style for under $100 is alluring, but it all seems a bit pretentious to me. Then again, I refuse to wear anything with a prominent brand label on it.
      CarNutMike
      • 1 Year Ago
      This is called "spin". They're responding to a contracting market.
        telm12345
        • 1 Year Ago
        @CarNutMike
        Ferraris are never left on the lot to my knowledge. The Ferrari market is not contracting except in Italy itself (due to the whole taxation scandal). Even if that were the case, Ferraris aren\'t delivered right away, people get on a list and when their car is completed it is delivered. Ferrari could potentially not discuss the amount per run and adjust it based on demand, but I can\'t see an issue with this.
      Stomp and steer
      • 1 Year Ago
      I read that they were losing sales in Italy. I think it's just the economy......
        Greg
        • 1 Year Ago
        @Stomp and steer
        It's Italians who don't want to pay taxes.
      Brian E Parker
      • 1 Year Ago
      Smart move - This leaves room for Maserati and Alfa to pick up more mainstream sales.
      GasMan
      • 1 Year Ago
      Now there is a company that understands the luxury market. You have to be an aspirational product. People want what they cannot have.
      telm12345
      • 1 Year Ago
      Good for Ferrari for understanding their target market, for understanding that not everyone should sell a crappy SUV (looking at your design, Bentley). What is the sales split globally for China/Europe? In the 90s I know that the majority of Ferraris were sold in California and Florida.
      Jarda
      • 1 Year Ago
      Ferrari trying to become Lamborghini? :P
      muchdrama
      • 1 Year Ago
      So, you want a Ferrari and you can afford a Ferrari--but you can't buy a Ferrari. Seems brilliant to me.
      NY EVO X MR GUY
      • 1 Year Ago
      With a product like this, why mass produce it? Luxury Is rarity.
      Teleny411
      • 1 Year Ago
      I just wish Ferrari would build beautiful cars again. Recent offerings have been brutal, but not Bella.
      Roscoe
      • 1 Year Ago
      If people want what they cannot have, then what does that say about people who have a Ferrari? Like the brand wasn't exclusive enough. So what's the plan here? Exclude people who make *only* $500,000 in annual salary in favour of those who make at least $750,000 per year? I mean, you have to start somewhere if you want to get rid of those additional 318 lowbrow, unwanted buyers who are dragging down brand equity with their nouveau riche half-million paychecks.
        50merc
        • 1 Year Ago
        @Roscoe
        Yes exclude ...... 750k and up PLEASE. I'm tired of seeing so many poseurs at supercar sunday .
          SloopJohnB
          • 1 Year Ago
          @50merc
          Personally, if you can't tune it or change the car's oil, you shouldn't be driving it. Bazinga!
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