- May 8, 2013
Tesla posts first quarterly profit; Model S becomes best-selling plug-in car in US (probably)
Take, for example, Tesla's capital expenditures. The automaker was profitable in Q1 despite spending a lot of money on things like new stores and Supercharger stations, things that won't require as much money moving forward. Tesla says it plans to spend about $200 million on capital expenditures in 2013. Or how about the Tesla's gross margin, which grew from eight percent to 17 percent from Q4 2012 to Q1 2013. That's the average for the whole quarter, Musk said, and "the gross margin at the end of Q1 was much better than at the beginning."
The call wasn't all about money-rolling-in news. We knew Tesla would make money selling zero emission vehicle (ZEV) credits to other automakers, and it did, to the tune of approximately $68 million (12 percent of revenues). Musk said Tesla expects ZEV credit revenue to decline throughout the year, going to zero in Q4. The shareholder letter reads, "We expect this to decline significantly in future quarters, as ZEV credits will only apply to about 1/6 of worldwide deliveries, versus roughly half of US deliveries, and the price per credit has declined." Some estimates put Tesla's annual ZEV credit income at $250 million.
More numbers and tidbits from the announcement can be seen below.
- Tesla had record sales of $562 million, which was up 83 percent from last quarter and resulted in a profit of $15 million (GAAP profit: $11 million).
- 4,900 Model S EVs were delivered in North America last quarter. This was higher than expected, and likely beat both the Chevy Volt and Nissan Leaf, which has Q1 sales of 4,244 and 3,539, respectively, in the US.
- Tesla now expects US to exceed 15,000 Model S EVs a year, with global demand probably more than 30,000 a year. This breaks down to least 10,000 Model S sales in Europe and 5,000 in Asia (but it could be more, since China is a wild card, Musk said).
- Over a million people visit Tesla stores every quarter. Only a small number actually buy a car, of course, but, "There are lots of people who buy T-shirts," Musk said. "We actually have millions of dollars in apparel sales, without really trying."
- Musk said, "We are thinking of reducing the initial [Model S] deposit number, because we don't really need the cash at this point." The number is currently at $5,000 but it could be dropped to "some lower number."
- Production rate for the Model S – currently around 400 a week – could increase. "We haven't really started to push volume really hard yet, because you need to make sure your house is in order and the car is being made as efficiently as it can be made before you push volume," Musk said, adding that we could see a "fairly significant increase in volume" next year.
- Musk remains confident that financing the Model S is the way to go. "If our car was exclusively available for purchase and not by financing, it would be available for roughly one million US households. With the right financing, it's probably available to the top ten million households." The deal is even better in Europe, where the gas prices are so much higher.
TSLA stock jumped way up (over $70 a share as of this writing) in after-hours trading. It closed at $55.79. Musk stands to benefit hugely if all this good news continues, thanks to the 2012 CEO Grant, which you can read about here. You can see Tesla's shareholder letter in the gallery and find SEC information about Tesla's June 4, 2013 Annual Meeting here. But get ready for less glowing numbers at the next Tesla quarterly call. Tesla's letter includes this bit of cold water:
The lease accounting treatment for cars sold through our new financing plan will have no impact on our cash flows, and we expect to be roughly breakeven on cash flow from operations in Q2, despite launch costs in Europe and a huge increase in service centers, stores and Supercharger stations. However, the deferred revenue recognition required by GAAP for lease accounting will lead to a net loss on paper in Q2.